What Is It?
Social media affords executives a compelling opportunity to enhance corporate reputation and drive business results by leveraging their personal brand. However, for many executives, social media is uncharted territory – and activating their thought leadership on social can be complicated.
Personal brands are unique: A one-size-fits-all approach simply doesn’t apply to personal branding for executives seeking to fully utilize what social media offers and to gain a competitive advantage. The Social C-Suite is a personal brand consulting service offered to C-suite executives that enables authentic engagement to enhance corporate reputation and drive business results.
What are the benefits of
Audience Targeting and Reach:
Today’s CEOs can choose the platform most popular with their key community/stakeholders.
Social media gives CEOs the opportunity to reach out in a way that is immediate, informal and direct – a huge shift from the old “top-down” approach to dialogue.
Knowledge-Sharing and Collaboration:
Social media offers a useful way to capture community knowledge and enhance group creativity.
Promote Thought Leadership:
Social media provides a platform to share subject matter expertise and establish industry leadership.
HOW IT WORKS
We work directly with CEOs and C-suite executives to help drive thought leadership via social channels. FleishmanHillard’s Social C-Suite is delivered using the following proven approach:
Deliverables may include:
- Social media audit
- Keyword research
- Influencer research
- Content strategy/editorial calendar
- Brand voice development
- Best practice guides
- Editorial calendar
- Measurement recommendations
- In-person coaching
- Design and development of channels