Depali O'Connell

Depali O’Connell (Dee) leads strategic planning in our London office, working closely with research, account and creative teams to put audience, cultural and societal needs at the heart of all of our work. She’s embedded in the development of creative strategy with various brands, including consumer, transportation and technology, and works across the agency to make sure that everything we do is geared toward achieving the change that our clients want to see. She is passionate about putting planning discipline at the heart of all of our work, from pitches and press office to campaign programming. O’Connell heads up the London Planners in Practice scheme to embed planning aptitude for our next generation of agency planners.