As the co-founder of the global sports business practice at FleishmanHillard, Jim offers clients three decades of experience and expertise in the sports business industry, including executive-level counsel and strategy, reputation management, public affairs, crisis communications, marketing, sponsorship, broadcast rights, facilities management, publications, message training and media relations.
Since returning to FleishmanHillard in 2005 after eight seasons with the St. Louis Blues, Jim has played leadership roles on behalf of FleishmanHillard clients that include or have included the United States Soccer Federation men’s and women’s national teams, the Jacksonville Jaguars and owner Shad Khan, the National Football League, Major League Soccer, international soccer clubs AS Roma and Fulham, numerous consumer brands and various governing bodies, professional leagues, and pro and college teams.
During his initial tenure at FleishmanHillard, Jim managed sports, consumer, entertainment, and regional marketing communications for Anheuser-Busch and its family of brands. Jim directed all media relations and public relations activities for Budweiser during the 1996 Centennial Olympic Games in Atlanta while playing a leadership role on behalf of Anheuser-Busch brands on events including Budweiser’s programs with the NFL, NASCAR, IndyCar, NHRA, soccer and championship boxing. Jim also led the Bud brand’s PR efforts involving the 1994 FIFA World Cup in the U.S., five Super Bowls from 1993 to 1997 and various lifestyle sports and event sponsorships.
From 1997 to 2005, Jim served as senior vice president of marketing and communications for the St. Louis Blues and Scottrade Center, with responsibility for all marketing, communications, and public relations for the NHL team and the arena.