Suki Zhao leads FleishmanHillard’s global sports practice in Asia, bringing expertise in sports and entertainment brand marketing initiatives for multinational companies in Asia. She works closely with international sports brands and sponsors on local brand building, event promotion, partnership and licensing, and fan engagement. Zhao also helps leading consumer and b-to-b brands make and market their sports and entertainment partnerships in China, develop and manage their celebrity and influencer strategy, and protect and promote their corporate reputation surrounding major sporting events.