Features

• The Digital News Revolution RevealedIssue 12 // Digital & Social Media

• All Great Truths Begin as BlasphemiesIssue 12 // Digital & Social Media

• Five Things Communicators Should Look for During Rio 2016Issue 12 // Digital & Social Media

• European Dream in Danger: Can the Fix Come from Communicators?Issue 12 // Digital & Social Media

• Make Digital Programs Sustainable, ScalableIssue 12 // Digital & Social Media

• Seven Steps to Olympic Sponsorship Activation SuccessIssue 12 // Digital & Social Media

• Snap To It! Marketers Need to Start Chatting with Gen Z ConsumersIssue 12 // Digital & Social Media

• Shift Creative from Subjectivity to MeasurabilityIssue 12 // Digital & Social Media

• Why Doing Good Means Good BusinessIssue 12 // Digital & Social Media

• The Seeds of IoT: Plant Them TodayIssue 12 // Digital & Social Media

• Inside Out: The Challenge of Disruptive Innovation in HealthcareIssue 12 // Digital & Social Media

• Digital DoctoringIssue 12 // Digital & Social Media

• How PR Pros Can Turn Smart CEOs Into Dynamic CommunicatorsIssue 12 // Digital & Social Media

• Perfect Your ProseIssue 12 // Digital & Social Media

• Muslim Beauty and Personal Care: A Market Poised for Astronomical GrowthIssue 12 // Digital & Social Media

• Making the Most of Big-Event SponsorshipsIssue 12 // Digital & Social Media

• Technology and the Evolving Fan ExperienceIssue 12 // Digital & Social Media

• From Content Marketing to Conversation SparkingIssue 12 // Digital & Social Media

• Century 21 Owns Social & Digital: Here’s How They Do ItIssue 12 // Digital & Social Media

• Ask Not What Consumers Can DoFuturist Patricia Martin shares five questions that brands need to ask to be successful in 2016.Issue 12 // Digital & Social Media

• Ad Blocking Means Changes for Digital AdvertisingAd blocking software costs big money, and may be the downfall of some digital advertising formats. How should brands respond?Issue 12 // Digital & Social Media

• Be Useful, Entertaining - or IgnoredShawn Amos stresses why successful content marketing for social media needs buy-in from the top and a dash of creative independence.Issue 12 // Digital & Social Media

• The Power of the Press?Social media platforms are experimenting with news stories. Will it cripple the beleaguered news industry?Issue 12 // Digital & Social Media

• 3 Tips to Improve Your Ad Targeting on TwitterBrian Hrubik reveals how to harness the power of Twitter in three simple steps.Issue 12 // Digital & Social Media

• How Authentic Companies Behave in a More Demanding WorldMarjorie Benzkofer reveals how global Authenticity Gap research helps brands understand where their message differs from consumer expectation.Issue 11 // Data, Analytics & Insights

• Finding - and Influencing - Latino Consumers“Total Market Strategy” works by targeting the entire audience, no matter what language they speakIssue 11 // Data, Analytics & Insights

• Closing the Gap Between Brand and ReputationResearch can help brands manage the gap between what they say and what consumers experience.Issue 11 // Data, Analytics & Insights

• KALE: It's Good For Your BusinessTop business school offers unique way for executives to crowdsource problems with its Kellogg Action Lab Experience.Issue 11 // Data, Analytics & Insights

• Call Me, Maybe?It seems like everyone is conducting polls, but who's being reached, and how valid are their answers?Issue 11 // Data, Analytics & Insights

• Playing the Match GameCross device advertising is growing thanks to new matching technology.Issue 11 // Data, Analytics & Insights

• Microtargeting Leads to Macro SuccessMicrotargeting is changing advertising - DDC's Sara Fagen explains why brands should get on board.Issue 11 // Data, Analytics & Insights

• Fighting the Power of Disease Through LeadershipDr. James Meegan of NIH issues a challenge to leadership: Protect employees against preventable diseasesIssue 10 // Strategic Integration & Creativity

• States Go Fishing for TouristsTourism campaigns from Connecticut, Idaho and Michigan have vastly different budgets and approaches, but each state claims success.Issue 10 // Strategic Integration & Creativity

• Turning Granola Into GoldWhat's the journey for niche products? Pure Gold Granola's Laurie Cochran details the path, from idea to a place on a shelf.Issue 10 // Strategic Integration & Creativity

• Better Business Through CreativityBusiness process consultant Elizabeth Grygo discusses the importance of getting creativity out of more than just the marketing/advertising departments.Issue 10 // Strategic Integration & Creativity

• Cannes Lions, Sharks, Candy, Oh My!DDB Chicago's Scott Terry, in his own words, walks through the creative process of engaging Instagram content.Issue 10 // Strategic Integration & Creativity

• More Mobile: A Story of AdaptationKingsoft's president, Frank Fu, explains what the company saw in enterprise mobility – and why it opted to change its 25-year-old business focus.Issue 10 // Strategic Integration & Creativity

• Getting to Know You: Creative Marketing 101Cathy Donovan Wagner, CEO of RetailMavens, shares tips for marketing creatively & effectivelyIssue 10 // Strategic Integration & Creativity

• Turning Waste Into WorthThere might not be a word for creating sustainable markets where there were none, but REDISA's Hermann Erdmann has an idea on that.Issue 9 // Brand & Reputation

• Cyber Risks – And Cyber LiabilityCompanies are under constant threat from cyber attacks. And the insurance industry is seeing it as an opportunity.Issue 9 // Brand & Reputation

• Where Are the Women Executives?NAFE President Betty Spence discusses why, after decades of diversity efforts, women still make up a small portion of the C-suite.Issue 9 // Brand & Reputation

• From Hellish to Hell Yeah: College Football's Rebranded PostseasonPremier Sports Management's Michael Goff provides insights on rebooting one of college athletics’ most criticized and unpopular brands.Issue 9 // Brand & Reputation

• Millennials, Beyond the ProfilesLitlamp CEO Patricia Martin shares insights on millennials – and the subgroup "much more likely to have power over the destiny of your brand.”Issue 9 // Brand & Reputation

• Read Me, Meet Me, Move MeIn a personal look, author and reporter Jeff Chu examines a common cliche – and explains why it's so true.Issue 9 // Brand & Reputation

• Shared Value, Big GainsPeople support companies that make a positive difference in the world, and Prudential's Barry Stowe and marketer Mary Sadeghy prove it.Issue 9 // Brand & Reputation

• Employee Satisfaction, Today's Brand-BoosterAbbVie's Jennifer Smoter and Notre Dame's Jim O'Rourke explain the business sense in happy employees.Issue 9 // Brand & Reputation

• How the Game of Football Looks From the Owner’s Vantage PointJacksonville Jaguars owner Shad Khan talks about the tribal passions of soccer versus the spectacle of American football.Issue 8 // Digital & Social Media

• Social Media Is Golden Ticket Into Super Bowl 2015 Fan EngagementEA Sports’ Adam Tanielian and Buffalo Wild Wings’ Bob Ruhland stress the need for authenticity and relevance in social at Super Bowl.Issue 8 // Digital & Social Media

• Straight From the Athlete’s MouthBrands are finding new ways to leverage athletes in marketing, says Thuzio’s Mark Gerson and Jared Augustine. Issue 8 // Digital & Social Media

• For Better or Worse, Signals Point to 2015 as the ‘Year of the Beacon’Freshwire’s Christine Lusey looks at the beacon breakout of 2015, explaining the only thing that can mess it up.Issue 8 // Digital & Social Media

• The Bigger the Social, the Bigger the DataTo realize social data’s full potential, combine it with observer-based information, says Annalect CMO Erin Matts. Issue 8 // Digital & Social Media

• Tapping the Bilingual Voices of Hispanic-American MillennialsTalking to Hispanic-American millennials may be a language brands need to learn, says AHAA’s Linda Gonzalez.Issue 8 // Digital & Social Media

• How Big Data’s Inaccuracy Hurts PeopleFrank Pasquale, author of a new book on transparency and big data, talks about how inaccuracy hurts people.Issue 7 // Data, Analytics & Insights

• From Data to Conversation to SalePhilips ASEAN and Pacific CMO Damien Cummings talks about the need to localize every conversation with consumers.Issue 7 // Data, Analytics & Insights

• Getting to Know You, Getting to Know All About YouGM data chief Jon Beebe outlines the automaker’s information strategy to get closer to customers.Issue 7 // Data, Analytics & Insights

• The Ebola Outbreak Exposed Holes in the Global Response SystemThe current Ebola outbreak revealed holes in the global public health response network, says NFID’s Dr. William Schaffner.Issue 7 // Data, Analytics & Insights

• Companies Lose More Than Data in a Breach; They Lose Their Good NameKroll’s Tim Ryan and FleishmanHillard’s Harry Frazier outline the basics of adequate cybersecurity preparedness.Issue 7 // Data, Analytics & Insights

• Don’t Look to Big Data for the Whys and WhereforesThe corporate fixation with big data may get in the way of understanding what motivates customers, says Michael Maslansky.Issue 7 // Data, Analytics & Insights

• Surviving Mobile: Bernoff Discusses a New Way of Thinking for BrandsForrester's Josh Bernoff explains the kind of thinking needed to succeed in a world ruled by smartphones and tablets.Issue 6 // Digital & Social Media

• Graduating From Social Media to Social BusinessCharlene Li, founder and CEO of the Altimeter Group, asserts that very few companies can actually articulate the business value of social.Issue 6 // Digital & Social Media

• Now Everyone Can Talk to an Ambassador — at Least on SocialJed Shein from the Israeli embassy and Floris Winter from the Dutch explain why nations are working to get up to speed in their Digital Diplomacy.Issue 6 // Digital & Social Media

• Why the Crowd Likes Seeking Alpha, but Wall Street Not So MuchDavid Jackson, the founder of Seeking Alpha, speaks out on why his investment website manages to ruffle both Wall Street and Corporate America.Issue 6 // Digital & Social Media

• Google Rules May E-A-T Your SEO if You Don't Watch OutErik Freeman, Freshwire's SEO expert, warns webmasters to stop gaming Google and focus on getting content quality right.Issue 6 // Digital & Social Media

• Getting Enough Support for Dental Health Can Be Like Pulling TeethThe ADA’s Charles Norman and Sally Cram outline the three goals for improving the country’s dental state of mind.Issue 5 // Brand & Reputation

• How Nonprofits Are Endorsing Profit When It's for a Good CauseThe UN Foundation says the best partnerships with companies encourage them to make their good deeds profitable.Issue 5 // Brand & Reputation

• The Role of Hero in This Story Will Not Be Played by Your ProductFreshwire’s Shawn Amos gives a little advice to brands looking to get into the storytelling business.Issue 5 // Brand & Reputation

• Do Ideals Still Equal Results?Grow author Jim Stengel claims leaders need to be as dedicated to the corporate ideal as they are to the bottom line.Issue 5 // Brand & Reputation

• Avaya's New Look and FeelMarketing VP Enzo Signore discusses Avaya’s "journey" to transform from providing telephony to global collaboration.Issue 5 // Brand & Reputation

• A Common Green Thread Unites Patagonia and Its StakeholdersPatagonia's Rick Ridgeway reflects on why his company's dedication to environmental protection and the planet has helped sell its jackets.Issue 5 // Brand & Reputation

• Content Needs To Be King, Not A Frivolous Court JesterQuality, not quantity, counts with content—regardless of how many retweets you garner, says FreshWire’s Shawn Amos.Issue 5 // Brand & Reputation

• The Once and Future CadillacCadillac's Melody Lee discusses how misperceptions about the brand are opening up opportunities to change people's minds about Cadillac.Issue 5 // Brand & Reputation

• Not Everybody Loves a Secret—But They Are IntriguedBrands may want to ignore anonymity apps, but customers, employees and investors may not let them, suggests FleishmanHillard's Ephraim Cohen and Colby Vogt.Issue 5 // Brand & Reputation

• Reports of Obamacare's Failure Were Premature—And Then SomeEverybody got the ACA story wrong, because they listened to the politics instead of waiting for the deadline, FleishmanHillard's Richard Sorian says.Issue 5 // Brand & Reputation

• All the Conferences Fit to HoldThe Times' Gerald Marzorati sees the newspaper's conference series as a natural extension of the newsroom that so far is making money.Issue 5 // Brand & Reputation

• Can Your Brand Keep Your Customers’ Secrets?Are companies ready to deal with online privacy anxiety? FleishmanHillard's Darrell Jursa and Jake Rosen say no.Issue 4 // Strategic Integration & Creativity

• Visa’s Sochi Ad Links High-Tech Future with Heritage and AmeliaIssue 4 // Strategic Integration & Creativity

• Budweiser's Runaway TV Ad Victory at Super Bowl Mimics SeahawksSocial mentions and YouTube views tell the story of the 2014 Super Bowl Battle of the Brands, Colby Vogt concludes.Issue 4 // Strategic Integration & Creativity

• Keeping Content Front Page WorthyEA's David Tinson explains how operating like a newsroom allowed the company to produce fewer pieces of content and get higher engagement.Issue 4 // Strategic Integration & Creativity

• Moving from Engagement to a Real Marriage of Brand and CustomerMarketing expert Jeffrey Rayport tells brands they can only be relevant for consumers when they make their lives better and add value.Issue 4 // Strategic Integration & Creativity

• Can Companies Reinvent Their Futures by Looking Back?FleishmanHillard's Christina Liao describes Amazon as one of the smartest consumers of research, analytics and big data.Issue 4 // Strategic Integration & Creativity

• Integration Is Much Bigger Than Changing the Org ChartNissan CMO Simon Sproule explains why strategic integration has to mean changing the way a company thinks and not just the organizational chart.Issue 4 // Strategic Integration & Creativity

• Has the New Age Dawned on Us Yet?Forrester Research's Dane Anderson discusses the shift in the C-suite as technology becomes less the province of the CIO.Issue 4 // Strategic Integration & Creativity

• Learning How To Be Relevant, Authentic and HeardSiegel+Gale's Anne Swan analyzes what brands have to do to get close to the consumer.Issue 4 // Strategic Integration & Creativity

• Did We Just Get Twerked by Time?Time may be confusing the number of social mentions with social significance, Pat Wechsler and Colby Vogt argue.Issue 3 // Data, Analytics & Insights

• If Merkel Is Europe’s Queen, U.S. Congress May Be Its Court JesterEx-European Commissioner Günter Verheugen discusses Europe’s take on the German elections and U.S. government hijinks.Issue 3 // Data, Analytics & Insights

• Corporate Journey to Truth, Trust and Two-Way ConversationsDov Seidman tells companies consumers will cut them slack if they are authentically on a journey to better values.Issue 3 // Data, Analytics & Insights

• Why Privacy Needs to Matter In the Age of Big DataFTC counsel Peder Magee, author of the agency best-practices guide on data privacy, says consumers need to be wary.Issue 3 // Data, Analytics & Insights

• Companies Can Protect Consumer Data Privacy Better Than LawsMcGraw Hill’s Cindy Braddon lays out the corporate case for how to nurture big data and protect consumer privacy.Issue 3 // Data, Analytics & Insights

• When Companies Talk Big Data, What Exactly Should They Mean?Two years ago we barely knew big data. Now Annalect’s Scott Hagedorn tells why we shouldn’t live without it.Issue 3 // Data, Analytics & Insights

• Obamacare’s Biggest Challenge May Turn Out Not to Be RepublicansAs health exchanges open, GMMB’s Alison Betty and David Smith discuss how to teach Americans about health insurance. Issue 3 // Data, Analytics & Insights

• A Sentiment May Start as a Whisper, But PRNOC Still Hears ItAT&T’s Brooks Thomas describes how a social-listening platform changed how everyone at the company does their jobs.Issue 3 // Data, Analytics & Insights

• When Data Puts a Bull's Eye on Your Target AudienceYour company may not even know how much it needs programmatic advertising. Accuen’s Matt Harty will tell you.Issue 3 // Data, Analytics & Insights

• Amazonian Challenge at WaPoEx-Times CEO Janet Robinson looks at why Jeff Bezos is taking on the challenge of re-inventing The Washington Post.Issue 2 // Digital & Social Media

• WeChat With Tech in Asia Founder and Ask Him WhatsApp in AsiaTech in Asia founder Willis Wee explains why Asia’s “awesome diversity” makes it hard to talk about it as one place. Issue 2 // Digital & Social Media

• How Obama Social-ized GovernmentObama campaign veterans Jim Margolis and Greg Pinelo discuss the future of social media and analytics in politics.Issue 2 // Digital & Social Media

• Facebook and Twitter and WeChat, Oh My! We're Way Beyond 'Likes'Techonomy’s David Kirkpatrick tells TRUE why some social channels are transformative, others just cool features.Issue 2 // Digital & Social Media

• Saving Earth One Tweet at a TimeIn an excerpt from his latest book, Don Tapscott explains how it is less costly for companies to be honest in the first place.Issue 2 // Digital & Social Media

• Having a Hard Time With Real TimeReal-time content may be a challenge, but it’s one worth taking on, Freshwire’s Sarah Amos tells companies.Issue 2 // Digital & Social Media

• Is Wall Street Getting Crowded?Crowdfunding is democratizing finance one startup at a time, LocaVesting’s Amy Cortese says.Issue 2 // Digital & Social Media

• Mashabilizing the NativesWhich direction is content headed? Adam Ostrow of Mashable weighs in.Issue 2 // Digital & Social Media

• The Advantages of Going SocialThe Community Roundtable's Rachel Happe examines a label that might make you wince.Issue 2 // Digital & Social Media

• People Seek Authenticity Even if They Can't Easily Define ItAuthor Simon Sinek talks about how some companies have trouble finding authenticity because they haven’t answered the most important question: Why do they exist?Issue 1 // Brand & Reputation

• Growing Bigger, Keeping it Real After creating the market for Greek yogurt, Chobani faces an onslaught of rivals. CEO Hamdi Ulukaya isn’t worried. Issue 1 // Brand & Reputation

• Tiger Woods and the Masters of RepFormer ESPN editors Gary Belsky and Neil Fine advise executives in trouble to consult the experts of damage control—sports stars.Issue 1 // Brand & Reputation

• The Business of Doing GoodKris Balderston helped Secretary of State Hillary Clinton build an infrastructure of public-private partnerships to solve the world’s ills. Issue 1 // Brand & Reputation

• You Don't Have to Sleep With the Enemy, But at Least Be SociableCompanies avoid Washington and policy makers at their own peril, VOX Global president Robert Hoopes warns.Issue 1 // Brand & Reputation