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The Digital News Revolution RevealedIssue 12 // Digital & Social Media
All Great Truths Begin as BlasphemiesIssue 12 // Digital & Social Media
Five Things Communicators Should Look for During Rio 2016Issue 12 // Digital & Social Media
European Dream in Danger: Can the Fix Come from Communicators?Issue 12 // Digital & Social Media
Make Digital Programs Sustainable, ScalableIssue 12 // Digital & Social Media
Seven Steps to Olympic Sponsorship Activation SuccessIssue 12 // Digital & Social Media
Snap To It! Marketers Need to Start Chatting with Gen Z ConsumersIssue 12 // Digital & Social Media
Shift Creative from Subjectivity to MeasurabilityIssue 12 // Digital & Social Media
Why Doing Good Means Good BusinessIssue 12 // Digital & Social Media
The Seeds of IoT: Plant Them TodayIssue 12 // Digital & Social Media
Inside Out: The Challenge of Disruptive Innovation in HealthcareIssue 12 // Digital & Social Media
Digital DoctoringIssue 12 // Digital & Social Media
How PR Pros Can Turn Smart CEOs Into Dynamic CommunicatorsIssue 12 // Digital & Social Media
Perfect Your ProseIssue 12 // Digital & Social Media
Muslim Beauty and Personal Care: A Market Poised for Astronomical GrowthIssue 12 // Digital & Social Media
Making the Most of Big-Event SponsorshipsIssue 12 // Digital & Social Media
Technology and the Evolving Fan ExperienceIssue 12 // Digital & Social Media
From Content Marketing to Conversation SparkingIssue 12 // Digital & Social Media
Century 21 Owns Social & Digital: Here’s How They Do ItIssue 12 // Digital & Social Media
Ask Not What Consumers Can DoFuturist Patricia Martin shares five questions that brands need to ask to be successful in 2016.Issue 12 // Digital & Social Media
The Power of the Press?Social media platforms are experimenting with news stories. Will it cripple the beleaguered news industry?Issue 12 // Digital & Social Media
3 Tips to Improve Your Ad Targeting on TwitterBrian Hrubik reveals how to harness the power of Twitter in three simple steps.Issue 12 // Digital & Social Media
Finding - and Influencing - Latino Consumers“Total Market Strategy” works by targeting the entire audience, no matter what language they speakIssue 11 // Data, Analytics & Insights
Closing the Gap Between Brand and ReputationResearch can help brands manage the gap between what they say and what consumers experience.Issue 11 // Data, Analytics & Insights
KALE: It's Good For Your BusinessTop business school offers unique way for executives to crowdsource problems with its Kellogg Action Lab Experience.Issue 11 // Data, Analytics & Insights
Call Me, Maybe?It seems like everyone is conducting polls, but who's being reached, and how valid are their answers?Issue 11 // Data, Analytics & Insights
Playing the Match GameCross device advertising is growing thanks to new matching technology.Issue 11 // Data, Analytics & Insights
Microtargeting Leads to Macro SuccessMicrotargeting is changing advertising - DDC's Sara Fagen explains why brands should get on board.Issue 11 // Data, Analytics & Insights
Fighting the Power of Disease Through LeadershipDr. James Meegan of NIH issues a challenge to leadership: Protect employees against preventable diseasesIssue 10 // Strategic Integration & Creativity
States Go Fishing for TouristsTourism campaigns from Connecticut, Idaho and Michigan have vastly different budgets and approaches, but each state claims success.Issue 10 // Strategic Integration & Creativity
Turning Granola Into GoldWhat's the journey for niche products? Pure Gold Granola's Laurie Cochran details the path, from idea to a place on a shelf.Issue 10 // Strategic Integration & Creativity
Cannes Lions, Sharks, Candy, Oh My!DDB Chicago's Scott Terry, in his own words, walks through the creative process of engaging Instagram content.Issue 10 // Strategic Integration & Creativity
More Mobile: A Story of AdaptationKingsoft's president, Frank Fu, explains what the company saw in enterprise mobility – and why it opted to change its 25-year-old business focus.Issue 10 // Strategic Integration & Creativity
Getting to Know You: Creative Marketing 101Cathy Donovan Wagner, CEO of RetailMavens, shares tips for marketing creatively & effectivelyIssue 10 // Strategic Integration & Creativity
How Big Data’s Inaccuracy Hurts PeopleFrank Pasquale, author of a new book on transparency and big data, talks about how inaccuracy hurts people.Issue 7 // Data, Analytics & Insights
From Data to Conversation to SalePhilips ASEAN and Pacific CMO Damien Cummings talks about the need to localize every conversation with consumers.Issue 7 // Data, Analytics & Insights
Getting to Know You, Getting to Know All About YouGM data chief Jon Beebe outlines the automaker’s information strategy to get closer to customers.Issue 7 // Data, Analytics & Insights
Can Your Brand Keep Your Customers’ Secrets?Are companies ready to deal with online privacy anxiety? FleishmanHillard's Darrell Jursa and Jake Rosen say no.Issue 4 // Strategic Integration & Creativity
Visa’s Sochi Ad Links High-Tech Future with Heritage and AmeliaIssue 4 // Strategic Integration & Creativity
Budweiser's Runaway TV Ad Victory at Super Bowl Mimics SeahawksSocial mentions and YouTube views tell the story of the 2014 Super Bowl Battle of the Brands, Colby Vogt concludes.Issue 4 // Strategic Integration & Creativity
Keeping Content Front Page WorthyEA's David Tinson explains how operating like a newsroom allowed the company to produce fewer pieces of content and get higher engagement.Issue 4 // Strategic Integration & Creativity
Can Companies Reinvent Their Futures by Looking Back?FleishmanHillard's Christina Liao describes Amazon as one of the smartest consumers of research, analytics and big data.Issue 4 // Strategic Integration & Creativity
Has the New Age Dawned on Us Yet?Forrester Research's Dane Anderson discusses the shift in the C-suite as technology becomes less the province of the CIO.Issue 4 // Strategic Integration & Creativity
Learning How To Be Relevant, Authentic and HeardSiegel+Gale's Anne Swan analyzes what brands have to do to get close to the consumer.Issue 4 // Strategic Integration & Creativity
Did We Just Get Twerked by Time?Time may be confusing the number of social mentions with social significance, Pat Wechsler and Colby Vogt argue.Issue 3 // Data, Analytics & Insights
Is Wall Street Getting Crowded?Crowdfunding is democratizing finance one startup at a time, LocaVesting’s Amy Cortese says.Issue 2 // Digital & Social Media
Mashabilizing the NativesWhich direction is content headed? Adam Ostrow of Mashable weighs in.Issue 2 // Digital & Social Media
The Advantages of Going SocialThe Community Roundtable's Rachel Happe examines a label that might make you wince.Issue 2 // Digital & Social Media
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- Issue 12 // August 2016
Digital & Social Media - Issue 11 // Fall 2015
Data, Analytics & Insights - Issue 10 // Summer 2015
Strategic Integration & Creativity - Issue 9 // Spring 2015
Brand & Reputation - Issue 8 // Winter 2014
Digital & Social Media - Issue 7 // Fall 2014
Data, Analytics & Insights - Issue 6 // Summer 2014
Digital & Social Media - Issue 5 // Spring 2014
Brand & Reputation - Issue 4 // Winter 2013
Strategic Integration & Creativity - Issue 3 // Fall 2013
Data, Analytics & Insights - Issue 2 // Summer 2013
Digital & Social Media - Issue 1 // Spring 2013
Brand & Reputation