Speaking TRUE

• FleishmanHillard President and CEO Dave Senay says social data is as unpredictable as the weather – but he can help pick out the patterns.Issue 11 // Data, Analytics & Insights

• FleishmanHillard President and CEO Dave Senay problem-solves creatively. Here’s why you should, too.Issue 10 // Strategic Integration & Creativity

• FleishmanHillard President and CEO Dave Senay looks at the transition from being "on message" to "on brand."Issue 9 // Brand & Reputation

• What does Facebook's update mean to the PR industry? FleishmanHillard President and CEO Dave Senay explains – and suggests "we have the upper hand."Issue 8 // Digital & Social Media

• Big data may "threaten our own preconceptions about what works." And that's the fun, FleishmanHillard President and CEO Dave Senay says.Issue 7 // Data, Analytics & Insights

• Social media may seem like the Wild West, but there are choices you can make to take back control, says FleishmanHillard CEO Dave Senay.Issue 6 // Digital & Social Media

• Creativity is the heart of great communications, FleishmanHillard CEO Dave Senay says, which is why PR is playing an ever-larger role at Cannes.Issue 5 // Brand & Reputation

• FleishmanHillard CEO Dave Senay urges brands to focus on shared values they believe in so their performance lives up to their promises.Issue 5 // Brand & Reputation

• FleishmanHillard CEO Dave Senay looks at a question smart companies are asking when it comes to strategic integration.Issue 4 // Strategic Integration & Creativity

• FleishmanHillard CEO Dave Senay warns public relations agencies that complacency about ethics and character can threaten the survival of a firm.Issue 3 // Data, Analytics & Insights

• CCOs and CMOs shouldn’t let procurement take over the contract negotiations with agency partners, FleishmanHillard CEO Dave Senay cautions.Issue 3 // Data, Analytics & Insights

• FleishmanHillard CEO Dave Senay looks at how a company can be saying one thing, but its audience can be hearing something quite different.Issue 3 // Data, Analytics & Insights

• Data and insights don’t only give us hindsight, says FleishmanHillard CEO Dave Senay. At their best, they let us anticipate the future.Issue 3 // Data, Analytics & Insights

• The Obama agenda on Syria involves crafting a new worldview of the international role of the U.S. as much as military strikes, says FleishmanHillard CEO Dave Senay.Issue 2 // Digital & Social Media

• Visiting Egypt days before the ouster of Mohamed Morsi, FleishmanHillard CEO Dave Senay saw a nation desperately in search of authenticity.Issue 2 // Digital & Social Media

• Communicating in real time just for the sake of speed might get you nowhere fast, says Dave Senay, FleishmanHillard CEO.Issue 2 // Digital & Social Media

• FleishmanHillard CEO Dave Senay warns against getting sucked into a groupthink that stops you from questioning and finding your own answers. Issue 1 // Brand & Reputation

• FleishmanHillard CEO Dave Senay tells why a communications company would dare to associate itself with the concept of true.Issue 1 // Brand & Reputation