Talking Points

• Four Reasons to Love ListiclesSpecialist's Kirsty Kelly breaks down how the "listicle" format provides consumers with digestible, sharable content.Issue 12 // Digital & Social Media

• (Plat)Form Follows Function For Sponsored ContentWhy sponsored social media messaging must adhere to federal guidelines, as explained by Mark Senak.Issue 12 // Digital & Social Media

• Different Content for Different Platforms Brings Best ROISeth Bloom and Michelle Goodwin share why tailoring content to match audiences across various platforms is essential to increased engagement.Issue 12 // Digital & Social Media

• Your Periscope Stinks: How Brands Can Better ConnectAndrew Kameka and Lauren Price describe how brands can thrive on Periscope in the Skip Ahead age.Issue 12 // Digital & Social Media

• Canada's Political TsunamiReflections on the recent Canadian elections by Gordon Taylor Lee.Issue 11 // Data, Analytics & Insights

• Break Through the Political ClutterCorey Ealons and Lizanne Sadlier give a primer on how to be heard above the noise of a presidential campaign.Issue 11 // Data, Analytics & Insights

• Know Your AudienceNick Drew explains how consumer expectations for brands vary from country to country.Issue 11 // Data, Analytics & Insights

• Insight Mining: Look to YourselfBetsy Neville discusses how prioritizing employee knowledge put agency work on fast forward.Issue 11 // Data, Analytics & Insights

• A Little Glimpse Packs A Big Marketing PunchAnnie Piasecki shares how studying consumer behavior up close provides clearer insights about perception and motivation.Issue 11 // Data, Analytics & Insights

• Cannes PR Lions 2015: Looking Back on New PR’s Bright FutureCannes PR Jury president Lynne Anne Davis recaps what this year's Gold winners mean for the future of the industryIssue 10 // Strategic Integration & Creativity

• Nurturing Creativity Inside PRBill Power Offers Five Tips for Nurturing Creativity Inside a PR FirmIssue 10 // Strategic Integration & Creativity

• Creativity and PR, Strange Bedfellows?Stefan Gerard explains why it's time to face it: PR came late to the “capital C” Creative party. But there's good news.Issue 10 // Strategic Integration & Creativity

• Trust Me, I’m CreativeSean Dallaskidd examines the two tables creatives want to be at – and why one "is so protected."Issue 10 // Strategic Integration & Creativity

• Getting Clear on CreativeBefore debating what/who is “creative,” Bill Power suggests first separating them by their core function to establish common roles.Issue 10 // Strategic Integration & Creativity

• A Social Media Movement That SticksWhat makes a social media movement stick? Lena Shareef shares first-hand experience on what worked with #GirlWithABook.Issue 10 // Strategic Integration & Creativity

• Who Cares?Nick Andrews explains why companies increasingly are expected to fill in environment gaps left by government.Issue 9 // Brand & Reputation

• Companies Need a Holistic Approach to Cybersecurity That Keeps Up With InnovationChris Nelson looks at cybersecurity's present to determine what its future might hold.Issue 9 // Brand & Reputation

• Our Power to Change the World With Shared ImpactWhat is elevating communications “to its full and glorious power”? Lynne Anne Davis explains, with five ways brands can overperform with purpose.Issue 9 // Brand & Reputation

• The Fundamental Flaw of Traditional Employee CommunicationsPaul Vosloo says your change initiative will probably fail – but there's hope.Issue 9 // Brand & Reputation

• Fake It Till You Make It?!?Fake it till you make it? Marjorie Benzkofer explains why it's an approach that can't work anymore.Issue 9 // Brand & Reputation

• On the Record: Five Reminders for Delivering a Strong InterviewJeff Pohlman looks at the reasons why some people are great interviews, sharing five reminders for any interview subject.Issue 9 // Brand & Reputation

• The Three Pillars of a Winning Sports PR PlaybookMitch Germann breaks down the three key pieces communicators need to include when writing a sports PR playbook.Issue 8 // Digital & Social Media

• Millennial Moms, Idiot Dads and More: Five Mom-Marketing Mantras for 2015How will "bumbling" dads and millennial moms affect marketing in 2015? Liz Hawks explains, sharing five mom-marketing mantras to keep in mind.Issue 8 // Digital & Social Media

• Healthcare Providers Have It Tough"I pity the healthcare provider," says Paul Dusseault in an explanation of why those managing healthcare reputations have it so tough.Issue 8 // Digital & Social Media

• The Need for Planning in a Wall-Free Journalism WorldHow should communicators operate in today's "wall-free journalism world"? Mark Senak shares four lessons.Issue 8 // Digital & Social Media

• Know Your Audiences: A Research Priority for Organizations With International Scope Dario Cutin discusses the "research priority" for organizations with an international scope.Issue 7 // Data, Analytics & Insights

• Start With Your Big Why, Then Let's Talk Big DataChristina Liao says companies must answer the "big why" before getting to the big data.Issue 7 // Data, Analytics & Insights

• Demonstrating the Social-to-Sale ConnectionIt's a common question: What's the ROI of social? Alan Chumley shows how some brands are finding answers.Issue 7 // Data, Analytics & Insights

• Too Much of a Good Thing: Big Data ParalysisWith big data, can there be too much of a good thing? Colby Vogt explains – and shares five tips to help companies avoid paralysis by overanalysis.Issue 7 // Data, Analytics & Insights

• When the Research Hype Drowns Out Value of SocialEphraim Cohen and Colby Vogt take on Contently and Gallup over whether recent research is insight or hype.Issue 6 // Digital & Social Media

• Lots Left Unanswered After FDA Social GuidanceDon't look for all the right answers on social from FDA guidance, the agency hasn't even asked all the right questions yet, says Mark Senak.Issue 6 // Digital & Social Media

• Has Social Media Failed Brands or Vice Versa?Shanee Goss discusses why recent studies suggest social media is failing us — they are asking the wrong questions.Issue 6 // Digital & Social Media

• Here's What the Media in Social Media MeansWhen it comes to earned media, Facebook is right to act more like The New York Times than PR Newswire, says Ephraim Cohen.Issue 6 // Digital & Social Media

• Beyond the Hype, There Lies CreativityAprès Cannes comes the hard part: trying to do it all over again next year, only better, says Nick Childs.Issue 5 // Brand & Reputation

• It's Pharma's Turn for a Little Sunshine — Get SunscreenFOCUS ON HEALTHCARE: Mark Senak talks about what pharma should do before the feds make public payments to doctors and hospitals.Issue 5 // Brand & Reputation

• Curiosity, Creativity and HealthcareFOCUS ON HEALTHCARE: Anne de Schweinitz talks curiosity and creativity in healthcare, Lions Health and high school days in autopsy lab.Issue 5 // Brand & Reputation

• A Clear Win for Modi, But What Next for India? Is India’s new PM the next Reagan or the next Putin? Yusuf Hatia examines what Modi’s election means.Issue 5 // Brand & Reputation

• How to LinkIn With B2BUnlike other social, LinkedIn’s professional membership makes it essentially a b2b channel, says Ephraim Cohen.Issue 5 // Brand & Reputation

• Focus on the Brand, Not the DistractionsDon't let the distractions of social and the disruption of technology get in the way of authentic brand building, advises Bill Power.Issue 5 // Brand & Reputation

• You Don't Have to Be in Marketing to Be Creative"Tear down this wall," Betsy Neville declares when it comes to thinking that creativity doesn't belong in corporate communications.Issue 5 // Brand & Reputation

• Thailand's Citizen JournalistsSophis Kasemsahasin looks at the takeover of the news by Facebook and Instagram during Thailand's protests.Issue 5 // Brand & Reputation

• Darwinian Branding: Survival of the Fittest Gets a RebootDavid Wickenden claims the sun isn't setting on brands. They're just sharing the spotlight with empowered stakeholders.Issue 5 // Brand & Reputation

• When Facebook and Google One Up, They Mean UP Google balloons vs. Facebook drones. Elizabeth Mercer looks at hurdles to the Net giants' plans for Web access.Issue 5 // Brand & Reputation

• Don't Let the Medium Dictate the MessageDon't tell Marshal McLuhan, but in 2014, the medium may not dictate the message as much as it has been, say Lydia Herrera and Sarah Gordon.Issue 4 // Strategic Integration & Creativity

• Using Olympic Village Clout for Global Village GoodThe legacy of Sochi Winter Olympics may be to push the IOC into becoming a global agent of change, J.J. Carter predicts.Issue 4 // Strategic Integration & Creativity

• The FOMO Behind a Snap(chat) DecisionSnapchat hasn't been the most brand-friendly social channel, but that may be coming to an end, says Angela Romero.Issue 4 // Strategic Integration & Creativity

• FDA Doles Out Guidance on Social a Dose at a TimeMark Senak deciphers the FDA’s latest guidance on promoting drugs and other medical products via social media.Issue 4 // Strategic Integration & Creativity

• Who Wants to Wear Hot Tech Until It Looks Cool?The tech’s cool, but do I look like a nerd? Sean Dallaskidd urges wearable tech to remember fashion. Issue 4 // Strategic Integration & Creativity

• Strategically Integrating One Fractal at a TimeHow can "complexity science" be applied to convergence? David Wickenden explains, with the help of some fractals.Issue 4 // Strategic Integration & Creativity

• Finding a Roadmap to Brand RelevanceJohn McNeel suggests many companies have yet to earnestly start their brand-defining journey.Issue 4 // Strategic Integration & Creativity

• When Markets Rule in ChinaBill Black examines the possible impacts of the new Chinese commitment to “decisive” markets.Issue 4 // Strategic Integration & Creativity

• Two Simple Words, One Tricky ConceptMark Mortell analyzes why strategic and integration when shoved together mean a lot more than apart.Issue 4 // Strategic Integration & Creativity

• Putting Strategic Integration to WorkIntegration is a concept many brands find elusive, but Stefan Gerard and Bill Power share three practical ways to handle it.Issue 4 // Strategic Integration & Creativity

• Injecting Real-Time Into Social Content StrategyDarrell Jursa describes the technology the Las Vegas CES event picked to stay in step with real-time social chatter.Issue 3 // Data, Analytics & Insights

• The Road to a PR Crisis Is Paved With Good IntentionsAllan Chernoff advises on ways to avoid getting fried by the media, as McDonald’s just did, for charitable-giving campaigns.Issue 3 // Data, Analytics & Insights

• Are U.S. Spy Leaks Tripping Up EU Data Privacy Laws?NSA spying leaks may be fueling tougher EU data privacy laws—and ones without borders, Laurence Modrego argues.Issue 3 // Data, Analytics & Insights

• Crafting a 50-50 Partnership of Art and ScienceDon’t let your intuition and creativity get swamped in the flood of big data, David Wickenden argues.Issue 3 // Data, Analytics & Insights

• Is Privacy Blocking the Way to Smarter Healthcare? Patients demand privacy for health data, but Fraser Carlisle suggests cost-savings and efficiency may result from sharing.Issue 3 // Data, Analytics & Insights

• A Message To Pharma on Social Media: Come On In. The Water’s FineThere’s a database that tracks pharma conflicts with the FDA about social media, and Mark Senak runs it.Issue 3 // Data, Analytics & Insights

• Unintended Consequences of Tough PunishmentPeter Verrengia wonders if the SEC’s demand for guilty pleas from banks and other corporates will backfire.Issue 3 // Data, Analytics & Insights

• Olympic Sponsors Caught in the Sochi Game CrosshairsOlympic sponsors need to pay attention to the momentum building against Russia's anti-gay laws, Colby Vogt warns.Issue 2 // Digital & Social Media

• Even Before Big Data, There's DataAlan Chumley explains why there's no need to wait for Big Data. There's plenty of plain old data that works now.Issue 2 // Digital & Social Media

• In Transition? Stay Connected With WorkersHarald Simons tells companies to focus on employment engagement when undergoing major transitions.Issue 2 // Digital & Social Media

• When We Talk Social, We Need to Think Much Bigger Than MediaDavid Wickenden says when we talk social, it means so much more than just media.Issue 2 // Digital & Social Media

• The Lion Roars Via MobileJohn Saunders discusses how Africa found its key to entering the 21st century by unlocking the power of mobile.Issue 2 // Digital & Social Media

• The Next Big Thing in Apps Is Probably Made in AsiaDon Anderson explains why organizations face a wild ride because of Asia's evolving digital space.Issue 2 // Digital & Social Media

• LinkedIn – It’s Not Just for Hunting HeadsBeth Ward connects LinkedIn to more than just hunting heads.Issue 2 // Digital & Social Media

• Companies Shouldn't Underestimate BloggersSeth Bloom tells brands it's a competitive edge to pay attention to bloggers.Issue 2 // Digital & Social Media

• You Don’t Have to Hit a Home Run to ScoreAllan Chernoff tells executives to not try for a home run when a solid base hit is what's needed.Issue 1 // Brand & Reputation

• Guilty by Lack of CommunicationBill Walker wonders if Toronto Mayor Rob Ford realizes you can’t take the Fifth in the court of public opinion.Issue 1 // Brand & Reputation

• When You're 140 Keystrokes Away From a Corporate CrisisHarald Simons looks at the need to frequently update crisis management strategies in the age of social mediaIssue 1 // Brand & Reputation

• The Thing We Call Brand Just Got a Lot RiskierPeter Verrengia says brand, as we know it, is deadIssue 1 // Brand & Reputation

• New President, New Priorities, New Rules Li Hong writes new leaders in China with different priorities are opening up opportunitiesIssue 1 // Brand & Reputation