Trending

• Go Live on Twitter and InstagramBroadcast Live Video from Twitter and Instagram: Social media channels are continuing to embrace live video, as Instagram and Twitter introduce live streaming.Issue 12 // Digital & Social Media

• Apps Turn RED for World AIDS DayRED Apps Support World AIDS Day: Apple is supporting the RED organization in different ways including selling specific limited-edition apps to help fight against AIDS.Issue 12 // Digital & Social Media

• Spectacles to Offer Hands Free Video SnapsSnap Inc.’s Spectacles See the Future with Snapbots: Snap Inc. released their Spectacles with a unique strategy, using their Snapbots as interactive vending machines.Issue 12 // Digital & Social Media

• We Don’t All Bleed the SameWe Don’t All Bleed the Same: A new app launched by the Red Cross drastically changes the way people look at blood donation and sees the benefits. Issue 12 // Digital & Social Media

• Dogs (and cats) of InstagramDogs (and cats) of Instagram: With the rise of social media, man’s best friend is feeling the love. Issue 12 // Digital & Social Media

• All EarsAll Ears: With its latest marketing campaign, NPR was able to do the impossible: market a podcast. Issue 12 // Digital & Social Media

• Instagram's Answer to "Overposting"Instagram's Answer to "Overposting": Instagram recently launched its own Stories feature, which allows users to post disappearing content on the platform. Will brands have to choose between Stories or Snapchat?Issue 12 // Digital & Social Media

• The Power of Social EngagementThe Power of Social Engagement: The 2016 political race reminds brands how social media can be a predictive tool for getting to know consumer preferences.Issue 12 // Digital & Social Media

• Little Voices, Big IdeasLittle Voices, Big Ideas: In its back-to-school campaign, Target demonstrates that the best way to connect with kids is to put the kids themselves in charge. Issue 12 // Digital & Social Media

• Insta-Job: Using Instagram to Boost Your CareerInsta-Job: Instagram may not just be for sharing photos with your friends anymore -- it could help showcase your personal brand and professional skills to potential employers.Issue 12 // Digital & Social Media

• Keep It PersonalKeep It Personal: A survey shares how consumers prefer to communicate with brands through SMS texting.Issue 12 // Digital & Social Media

• Charity: Water’s Secret IngredientCharity: Water’s Secret Ingredient: An up-and-coming nonprofit and BuzzFeed team up to create a disgusting video for a good cause. Issue 12 // Digital & Social Media

• From Momentary to Memorable: Snapchat Offers New Memory Feature to UsersFrom Momentary to Memorable: Snapchat’s new Memories feature will change how consumers and brands use the app. Issue 12 // Digital & Social Media

• There’s a New Troll in TownThere’s a New Troll in Town: Corporate Trolls aren’t like other trolls. They challenge brand and company practices on social media to initiate change. Here’s why companies should listen to them. Issue 12 // Digital & Social Media

• An Unforgettable Treasure HuntAn Unforgettable Treasure Hunt: The 150th anniversary of the world’s best-selling whiskey sparks a remarkable scavenger hunt, proving global brands can garner local relevance with their customers.Issue 12 // Digital & Social Media

• Selfie SuccessTurning Selfies into Cash: A new app is paying users to take selfies with certain brand items and brands are collecting unprecedented new data on consumers. Issue 12 // Digital & Social Media

• A Scientist, A Stylist and An Artist Walk Into A Bar…A Scientist, A Stylist and An Artist Walk Into A Bar…: Barilla’s new “Passion for Pasta” campaign incorporates unlikely spokespeople in “While the Water Boils” video series. Issue 12 // Digital & Social Media

• Instagram’s Rebranding #FailInstagram’s Rebrand #Fail: A recent icon transformation proves that not all rebranding efforts are well-received.Issue 12 // Digital & Social Media

• Glocalization: Just Another Empty Buzzword?Going "Glocal": It may be hard to define exactly what glocalization means...until you see it being done perfectly.Issue 12 // Digital & Social Media

• Virtual Reality is Creating New Opportunities for BrandsVR Advancements, Changing Approaches: Virtual Reality is here, and it's changing the way brands reach and interact with consumers.Issue 12 // Digital & Social Media

• Know Your AudienceKnow Your Audience: When defining an audience, marketers often over generalize. What tools can brands use to appeal to a heterogenous target demographic?Issue 12 // Digital & Social Media

• Obituaries Are Not OpportunitiesObituaries Are Not Opportunities: Prince's untimely passing is the news of the moment, but for some, it's also inappropriate content.Issue 12 // Digital & Social Media

• Real Women Want Organic ValleyReal Women Want Organic Valley: New research shows that the perfect solution to a busy morning is an organic balance protein shake.Issue 12 // Digital & Social Media

• Trolling for TruthThey See Me Trollin': Internet trolls have long been a bother to individual Internet users, but they've now started going after brands. How should companies react?Issue 12 // Digital & Social Media

• Lululemon Gets Stung By the BeyhiveLululemon Angers the Beyhive: The brand’s suggestion that Beyoncé’s new athleisure brand is a knockoff unleashed a swarm of displeased fans on the Twittersphere. Issue 12 // Digital & Social Media

• How to Survive the Latest Social Algorithm ChangeDon't Panic: You'll survive Instagram's social algorithm change -- and the others that will inevitably follow.Issue 12 // Digital & Social Media

• Taco Bell Takes a "Tasty" TwistTaco Bell Twists Trend: Last week Taco Bell took on the "Tasty" recipe video trend to unveil their new $1 breakfast menu.Issue 12 // Digital & Social Media

• The Manning, The Myth, The BrandThe Manning, The Myth, The Brand : Peyton Manning's retirement doesn't mean a decrease in marketability. How can he partner with brands off the field?Issue 12 // Digital & Social Media

• Ready to Wear, Right NowReady to Wear, Right Now: Social media isn't just changing how fashion designers can engage with consumers -- it's changing how they sell to them as well.Issue 12 // Digital & Social Media

• Geofilters Whenever, WhereverGeofilters Whenever, Wherever: Snapchat's newest feature allows any user to design and purchase a custom Geofilter. How can brands use these filters to their advantage?Issue 12 // Digital & Social Media

• Have a Moment with TwitterTweeting for the Moment: As Twitter rolls out its new Moments feature, brands need to create compelling, engaging content to come up on top of their followers' timelines.Issue 12 // Digital & Social Media

• Red Lobster’s Formation FlounderRed Lobster's Formation Flounder: Restaurant chain misses delicious social media opportunity after Beyoncé mentions brand in new music video.Issue 12 // Digital & Social Media

• Tasty TextsTasty Texts: With Fooji, a food delivery service, a meal is only an emoji away. How are some brands using the platform to surprise and delight their consumers?Issue 12 // Digital & Social Media

• Off the Field: The Hottest Trends in Super Bowl 2016 AdvertisingOff the Field: With technology becoming increasingly important to how fans watch the Super Bowl, what can brands to do score omnichannel engagement with consumers?Issue 12 // Digital & Social Media

• Is This App's Future Just Peachy or the Pits?Peachy Keen: Do high adoption rates for the new social media app Peach indicate a bright future, or will the early excitement fizzle out?Issue 12 // Digital & Social Media

• Twitter Rumored to Move Beyond 140Not So Short and Tweet: Amid recent rumors that Twitter is planning to increase its character limit from 140 characters to 10,000, we explore what this change could mean for both users and brands.Issue 12 // Digital & Social Media

• The Race to New MarketsHigh Stakes: Although many companies are eager to pioneer new consumer industries, we take a look at why getting there first doesn't always determine a winner.Issue 12 // Digital & Social Media

• Brands Actually Recognizing DiversityBrands Recognize Diversity: Brands and organizations are changing their product offerings or core messaging to reflect the diversity of their target consumers.Issue 12 // Digital & Social Media

• Ship ‘til You DropShip 'Til You Drop: Goodwill and Give Back Box encourage shoppers to give back as they gift give this holiday season. Issue 12 // Digital & Social Media

• Thinking Outside the (X)BoxThinking Outside the (X)Box: While most brands focus on inserting advertising into consumers’ lives, a recent Xbox campaign inserts the people into the ad instead.Issue 12 // Digital & Social Media

• American Girl Redefines Squad GoalsSquad Goals: With their new "better together" campaign, American Girl's new campaign celebrates the strength of girls and the power of their friendships.Issue 12 // Digital & Social Media

• Tag, You’re Not It: Making Changes CountTag, Not It: Tire manufacturer Pirelli put the pedal to the metal to bring in 2016 at a different speed with their annual calendar.Issue 12 // Digital & Social Media

• In A Galaxy Far, Far AwayIn a Galaxy Far, Far Away: Those behind the ‘Star Wars’ franchise have leveraged limited marketing strategy to generate consumer interest and content.Issue 12 // Digital & Social Media

• Discovering New Snapchat Ad OfferingsDiscover Your Audience: Snapchat reveals their new advertising capabilities by offering access to "audience bundles" on their Discover channels.Issue 12 // Digital & Social Media

• Social SailingSocial Sailing: Royal Caribbean will launch new digital billboards displaying Periscope broadcasts from passengers.Issue 12 // Digital & Social Media

• Socializing HealthcareSocializing Healthcare: A recent partnership between the ACC and PatientsLikeMe offers a glimpse of the way social platforms could revolutionize healthcare.Issue 11 // Data, Analytics & Insights

• Pawtnership Offers Holiday Collectables Purr-fect Pawtnership: A recent collaboration fuels the pet-obsessed fire with holiday merchandise for a good cause, featuring Instagram-famous pets.Issue 11 // Data, Analytics & Insights

• How Your Smartphone Could Save the DaySaving the Day: With geo-targeted marketing, smartphones are the new superheroes.Issue 11 // Data, Analytics & Insights

• Dove Launches New Curly Haired EmojisLove Your Curls: Dove launches a new emoji keyboard that encourages women to love their curly hair.Issue 11 // Data, Analytics & Insights

• “We Messed Up”: A Tale of UX & Moderation"We Messed Up": IAB announces new L.E.A.N. standards, asking marketers to exercise moderation and consider user experience.Issue 11 // Data, Analytics & Insights

• Finally, #BackToTheFuture Day Arrived!#BackToTheFuture Arrives: Brands celebrate the highly anticipated holiday by leveraging best practices in social media.Issue 11 // Data, Analytics & Insights

• It's a Dog's LifeDog Days: Social media savvy pets are creating a new breed of celebrity partnerships.Issue 11 // Data, Analytics & Insights

• Business Through a FilterGram Success: Instagram's new account rewards brands that embrace the app's culture.Issue 11 // Data, Analytics & Insights

• Music To Brands' EarsPress Play: Campaign integration is the key to success on streaming music sites.Issue 11 // Data, Analytics & Insights

• A Look Through MyEyeI Spy with MyEye…: A new app backed by David Beckham may prove to be a fierce competitor for other mobile live-streaming apps. Issue 11 // Data, Analytics & Insights

• Say Hello to ElloArt, Not Ads: Ello, a social network launched by seven artists, continues to update and expand, all while maintaining its anti-ad stance.Issue 11 // Data, Analytics & Insights

• Tapping Into SnapchatWhat’s on Snap?: Jim Beam joins several other alcohol brands to advertise on Snapchat, but do the benefits outweigh the challenges?Issue 11 // Data, Analytics & Insights

• Hootsuite + Instagram#NoFilter: Hootsuite’s recent integration with Instagram makes managing content on the app easier than ever for brands.Issue 11 // Data, Analytics & Insights

• The Meteoric Rise of PeriscopePeriscope's popularity continues to rise, and brands would be wise to get on board.Issue 11 // Data, Analytics & Insights

• Managing Brands with Image RecognitionMantii's new tool shows how an image is worth a thousand words when it comes to customer engagement.Issue 11 // Data, Analytics & Insights

• Brands Love the #FirstDayofSchoolWhile students and teachers may dread the #FirstDayofSchool, brands could not be more thrilled.Issue 11 // Data, Analytics & Insights

• Target Aims to Please with Gender-Neutral Kids' SectionsOn Target Retail giant Target responds to customer complaints about gender-specific toy aisles Issue 10 // Strategic Integration & Creativity

• Snap MásSnap Más How Taco Bell spiced up brand engagement with Snapchat.Issue 10 // Strategic Integration & Creativity

• Rappers and Brands Serve Up BeefRappers and Brands Serve Up Beef Drake, Meek Mill and Whataburger teach brands that if they’re going to serve up beef, it better be high quality. Issue 10 // Strategic Integration & Creativity

• Tom's of Maine to "Tom's of Gain"Tom's of Maine to "Tom's of Gain" How a small group of the right people can produce big results for your brand on Instagram.Issue 10 // Strategic Integration & Creativity

• Twitter Launches Event Targeting Twitter Launches Event Targeting Brands everywhere, rejoice. Twitter’s event targeting feature is here.Issue 10 // Strategic Integration & Creativity

• Ads on Netflix? CEO Says No WayAds on Netflix? CEO Says No Way As video streaming becomes more popular, how will brands change their approach to traditional TV advertising? Issue 10 // Strategic Integration & Creativity

• From Ice Cold to Cannes GoldFrom Ice Cold to Cannes Gold: Why the overwhelming success of the ALS Ice Bucket Challenge was recognized in Cannes, winning two Gold Lions and the Grand Prix for GoodIssue 10 // Strategic Integration & Creativity

• #LoveWins Over LGBTQ Consumers#LoveWins Over LGBTQ Consumers With the Supreme Court’s decision to allow same-sex marriage in all 50 states, brands took the opportunity to show their support for marriage equality.Issue 10 // Strategic Integration & Creativity

• Swipe Right for Tinder AdvertisingIs It a Match?: The popular dating app Tinder offers brands a new way to court consumers with exclusive content, but not without limits to who can (and should) use the platform.Issue 10 // Strategic Integration & Creativity

• More than Music to the EarsMore than Music to the Ears: Spotify to add exclusive video content, predictive playlists.Issue 10 // Strategic Integration & Creativity

• Sweet! A New Pinterest Advertising SuiteSweet! A New Pinterest Advertising Suite: Update offers motion-based promoted pins – and more detailed targeting. Issue 10 // Strategic Integration & Creativity

• Standardization of CustomizationStandardization of Customization: Bombay Sapphire gives gin drinkers more options than just shaken or stirred.Issue 10 // Strategic Integration & Creativity

• Two Cents on Two PenniesTwo Cents on Two Pennies: Snapchat’s new ad product charges brands 2 cents per view, but will brands get their money’s worth?Issue 9 // Brand & Reputation

• Land's End, Trees' BeginningLand's End, Trees' Beginning: A recent sustainability effort proves brands can differentiate themselves in competitive industries and benefit the planet in the process. Issue 9 // Brand & Reputation

• Twists and Bends for All That TrendsKeeping up with the trends: Following Twitter’s most recent change to covering trending topics, it seems social media platforms’ breaking news departments are the trending news. Issue 9 // Brand & Reputation

• How Does Instagram's Layout Fit Into the Big Picture?Going Back to Collage: Instagram's launched photo collage app Layout. But will its features provide marketers with another layer for visual storytelling? Issue 9 // Brand & Reputation

• Twitter, Foursquare Come Together for Location-Specific TweetsThe Place Race: Twitter and Foursquare’s new partnership lets users get more specific in their tweets. How will the two companies – and brands and users – benefit?Issue 9 // Brand & Reputation

• A Mere Hurdle for Meerkat?A Mere Hurdle for Meerkat?: After gaining plenty of buzz, the startup star from SXSW Interactive 2015 already is facing a major hurdle from a social media giant.Issue 9 // Brand & Reputation

• Man’s, and Phone’s, Best FriendPhone's Best Friend: Combining man's best friend with an enhanced visitor experience, Mophie shows how brands can attend future events. Issue 9 // Brand & Reputation

• Will Rebranding Approach Have a 'Domino' Effect?A Domino Effect?: Following a rebrand in 2012, Domino's now is encouraging consumers to highlight stores that aren't in line. Issue 9 // Brand & Reputation

• Pinterest Tightens Control on Product SalesWish List to Shopping List: Pinterest is cutting out the blogging "middle man," leaving brands with a couple of options to promote their products.Issue 9 // Brand & Reputation

• Coffee, Conversations and a .ComAdding a jolt to a first date: Match.com and Starbucks have teamed up to meet a dating demand, making a good pair in the process.Issue 9 // Brand & Reputation

• A Hit to the (Tangible) WalletOut of the Loop: Mobile pay technology appears to be on its way toward eliminating tangible wallets. Issue 9 // Brand & Reputation

• What Has Snapchat 'Discovered'?Discover Channel: Snapchat has introduced Discover. But should brands experiment just yet? And how creative should they try to get?Issue 8 // Digital & Social Media

• Ride Sharing to Car Sharing: A Shift in Consumer and Brand BehaviorShifting Gears: The ride-sharing trend seems to be moving toward a car-sharing trend. What can brands learn from this shift?Issue 8 // Digital & Social Media

• Putting the 'Auto' in AutomobileThe Auto Automobile: Self-driving cars aren't just sci-fi anymore, and this provides brands with two major opportunities.Issue 8 // Digital & Social Media

• A 'Smart' Move for BrandsGet Smart: As CES highlights, users want smart technology – and some companies are doing a good job of delivering.Issue 8 // Digital & Social Media

• Facebook Will Curtail Unpaid Ads by BrandsThe New News Feed: Facebook's algorithm update means brands will reach fewer fans – so what will unpaid success look like now?Issue 8 // Digital & Social Media

• Instagram's Video Ads Are Finally LiveAd-Gram: Do Instagram's new video ads hit the sweet spot, or are they just mini commercials? Either way, ads will play a major role in the channel's future.Issue 8 // Digital & Social Media

• Snapchat Debuts SnapcashChat and Cha-Ching: Snapchat has wandered into peer-to-peer money transfers, opening options for both users and brands down the road.Issue 8 // Digital & Social Media

• Ello, Goodbye? The Newest Social Network’s Shaky FutureEllo, Goodbye? A new social media site has been dubbed the “anti-Facebook.” But does that mean it will appeal to users – or brands?Issue 7 // Data, Analytics & Insights

• Facebook’s Trying to Get Real (Time)Facebook’s Getting Real (Time): Using a Twitter concept, Facebook is trying to spark more real-time conversations – and make advertisers happy.Issue 7 // Data, Analytics & Insights

• Pinterest-Pointed AccuracyPinterest-Pointed Accuracy: Pinterest’s new advertising functionality is set to help quantify the elusive social media ROI.Issue 7 // Data, Analytics & Insights

• Buy the Numbers at InstagramGive ‘Em Metrics. Instagram upgrades its portfolio of advertising metrics to lure more brands to buy paid media on the online mobile social network.Issue 6 // Digital & Social Media

• Does Twitter Have Facebook Envy?Retweet or Favorite? Twitter is changing the structure of its timeline, becoming more like Facebook, and treats favorites more like retweets.Issue 6 // Digital & Social Media

• Tumblr Finds a New Identity, Thanks to FacebookWant To Get Engaged? Tumblr is pushing itself as a place where the brand-consumer relationship lasts longer than on Facebook and Twitter.Issue 6 // Digital & Social Media

• Foursquare Is Making Yelp YelpYelp! A New Foursquare. The app no longer keeps track of your friends. It's now focused on which restaurants, bars, stores and even tourist sites rock.Issue 6 // Digital & Social Media

• Is it Time to Make Payments a Snap?Snapchat to Snapbuy? Millennials’ favorite app would seem to be experimenting in the world of payments with the hope of monetizing the wannabe platform.Issue 6 // Digital & Social Media

• Instagram's Pushing for MoreA Bolt From Instagram. Facebook’s online mobile photo-sharing service pushed out its first standalone app that competes with Snapchat in three nations.Issue 6 // Digital & Social Media

• How Tweet It Is for CokeTweet-a-Coke. Coca-Cola expanded its Open Happiness campaign with a program on Twitter that allows people to send a free Coke or two to friends.Issue 6 // Digital & Social Media

• Snapchat's Geofilters Has Located a Revenue Stream for AppLocating Gold. With Geofilters, Snapchat unleashed a feature destined to bring in real money for the app that has had trouble attracting advertising.Issue 6 // Digital & Social Media

• Shazam! We've Got Second-Screen Marketing at the CinemaShazam at the Movies. This summer film companies will experiment with smartphone apps to allow audiences to interact with in-theater ads.Issue 6 // Digital & Social Media

• Nielsen Gives CMOs a Shiny New Data Tool to Play WithShiny New Data Toy. It's Christmas in July for brand CMOs who just got a tool from Nielsen that can tell them how effective a social ad or content is.Issue 6 // Digital & Social Media

• I See You're in the News TodayOn Top of the Newsle. LinkedIn scooped up Newsle, a cool tool that lets you know when important contacts in your network make the news.Issue 6 // Digital & Social Media

• Facebook Gets its Wrists SlappedFacebook Mind Games. The social network had to apologize recently after manipulating the feeds of almost 700,000 users for the sake of an experiment.Issue 5 // Brand & Reputation

• Publishing May Join in on the New Sharing EconomyCurrency of Share. A London startup develops a new way for readers to “pay” for content that uses sharing as the currency of choice rather than cash.Issue 5 // Brand & Reputation

• How to Lose With a Dumb TweetDumb Ways to Tweet. World Cup soccer may replace the Super Bowl as the top sports event, but not until brands learn the art of the global social post. Issue 5 // Brand & Reputation

• Paying for a Meal Can Be a SnapPay By Photo. Brits are snapping pix for their supper at pop-up diners where food is free for the price of posting a photo of the meal on Instagram.Issue 5 // Brand & Reputation

• Twitter Wakes Up the Globe to Plight of Nigerian GirlsRescue Mission. Twitter shows off its potential once again as a vehicle able to unite the planet around issues that matter to all of us.Issue 5 // Brand & Reputation

• Snapchat Wants to IMA Little Chattier. Snapchat expands its instant communications to include words and video which expands its usefulness for brands.Issue 5 // Brand & Reputation

• Exploring with FriendsPersonalize. Instagram goes a step farther in proving a customized experience by making the Explore tab favor choices of people you follow.Issue 5 // Brand & Reputation

• Microsoft Goes Back to School to Recruit Bing Users of the FutureClassroom Bing-Go. Microsoft released an ad-free, extra-safe version of Bing for the classroom. Sure, it's totally in the tech giant's self-interest, but it's a help to teachers too. Issue 5 // Brand & Reputation

• Can a Pin Cost a Million Dollars?Million-Dollar Pin. Pinterest is breaking into advertising in a big way, asking a select group of guinea pig brands to pay $1 million for six months.Issue 5 // Brand & Reputation

• Facebook Is Virtually Buying EverythingWhat Mark Wants. Seems like everything—given Facebook’s recent buying spree. The latest: Oculus VR and the Rift virtual reality headset.Issue 5 // Brand & Reputation

• Ms. LinkedIn, Will This Be on the Test?Grade Pressure. LinkedIn is going to start giving brands content marketing scores to help gauge the campaign value. Time to hire a tutor.Issue 5 // Brand & Reputation

• Just as You Figured Out Hashtags, Twitter May Stop Using ThemBye Bye @ and #? Turns out only power Internet users really ever used them well and Twitter may drop its iconic symbols to engage a broader base.Issue 4 // Strategic Integration & Creativity

• Will Flipboard's Purchase of CNN Site Make Companies Take Notice?Corporate Oversight: News app Flipboard is growing through a deal with CNN, but companies are behind in recognizing its potential to engage customers.Issue 4 // Strategic Integration & Creativity

• What's at the Core of the Apple Tumblr Strategy?Why Now, Why Tumblr. Apple finally joins the rest of humanity on social but as always does it the Apple way.Issue 4 // Strategic Integration & Creativity

• Another Bull’s Eye on Pinterest for Target?On Target @ Pinterest: The retailer is taking a chance on Pinterest-popular design newcomers to create collections.Issue 4 // Strategic Integration & Creativity

• Twitter Evolves and Looks More Like FacebookA New Face for Twitter: The social channel known primarily for its news-driven content is taking a page from Facebook.Issue 4 // Strategic Integration & Creativity

• Yahoo! Dumps Banner for StreamYahoo! Wades In: After nearly two decades of banner ads, Yahoo! is fully committing to in-stream advertising for its mobile apps; no banners by year-end.Issue 4 // Strategic Integration & Creativity

• Facebook Gets in the News BusinessTRENDING on Trending: Move over Twitter. Facebook is making its play to become the planet’s newsroom with a news column customized to the user.Issue 4 // Strategic Integration & Creativity

• A Pinteresting Acquisition for Ads?Advertising Pin-Up: Pinterest’s latest acquisition may mean more advertising on the channel, which one day may graduate into a real shopping site.Issue 4 // Strategic Integration & Creativity

• Meet Citizen MashableMove Over, New York Times: Can something called Mashable replace, or at least join, the august brands of journalism? A $13.3 million investment says the media world better look out.Issue 4 // Strategic Integration & Creativity

• Not a Blue Light Special, an iBeaconPoke the Shopper: Want to know the best deals in your local grocery store? You may only need to consult your smartphone in the future.Issue 4 // Strategic Integration & Creativity

• Google Makes a Mobile Move on CarsPlaying Catchup? Google is forming an alliance with carmakers to make Android dominant in vehicles. The problem: Apple beat them to it.Issue 4 // Strategic Integration & Creativity

• Direct to You From Instagram: Message ImagesInstagram Direct: Instagram is launching a new feature that lets you send images with Direct Messages. And so are Twitter and Snapchat.Issue 3 // Data, Analytics & Insights

• One-for-One, One for AllGood-Deed Shopping: TOMS launches a 21st century e-commerce site for enterprises that give to charity with every purchase and consumers who like the model.Issue 3 // Data, Analytics & Insights

• Twitter Clutter Turns to CurationTweet Organization: Twitter is bringing order to its powerful network by creating custom timelines to curate tweets by topic, hashtag or whatever. Issue 3 // Data, Analytics & Insights

• An Anime Chippy Pushes Out ClippyGoodbye Clippy: Part of Microsoft’s reinvention of Internet Explorer is a brand new mascot: a shapely, robot-exterminating anime heroine. Issue 3 // Data, Analytics & Insights

• Who Doesn’t Like a Kors Watch?Insta-Ad Kudos: Instagram CEO Kevin Systrom claims some successes in the social channel's first round of advertising—just not necessarily monetary ones. Issue 3 // Data, Analytics & Insights

• $3.8 Billion Worth of (P)InterestStick a Pin in It: After getting a whopping $225 million in new funding, three-year-old Pinterest is now worth $3.8 billion. So what’s that about?Issue 3 // Data, Analytics & Insights

• Fukushima's Fukuppy LessonWTFukuppy: A Japanese refrigerator maker may be backpedaling on the name of a new company mascot after social channels noted its similarity to an English colloquialism for 'messed up.'Issue 3 // Data, Analytics & Insights

• Twitter’s Seeing ItA New Button: Thanks to a Comcast deal, Twitter will add a “See It” button on some NBC program tweets in November that allows a follower to link directly to the show.Issue 3 // Data, Analytics & Insights

• Is It Cool to Edit the Internet?Netted Out: California minors and brands everywhere are able to avoid humiliation on the Web by simply making those bad comments or images go away—permanently.Issue 3 // Data, Analytics & Insights

• Mobile Advertising Has Got the MojoMobile’s Mojo: Mobile is not only the fastest growing segment of the global advertising spend; it now accounts for two-fifths of all the growth.Issue 3 // Data, Analytics & Insights

• Starbucks Shows Off Its Techie-TudeA Cup of Tech: Starbucks keeps appealing to the techie side of its customer base, recognizing that technology is right up there with coffee.Issue 3 // Data, Analytics & Insights

• Topsy Boosts Analytics Possibilities With Complete Tweet HistoryTopsy Un-Turvy: Search engine Topsy is giving brands the ultimate Twitter analytics tool by collecting every public tweet ever published.Issue 2 // Digital & Social Media

• Hanging on the Social Money TreeSocial Money Tree: As social networks look to monetize through advertising and e-commerce, brands need to learn how to converse and not advertise.Issue 2 // Digital & Social Media

• Twitter's Thin Blue Line — And MoreBlue-Lining the Tweet: Twitter may be creating a new metric for brands by blue-lining tweets, but it also threw up some obstacles for banner ads.Issue 2 // Digital & Social Media

• Vine Has a Growth SpurtFunny Wins: Vine, with its six-second wonders, is taking off, despite its many rivals. The key to success: Apparently, people like to laugh.Issue 2 // Digital & Social Media

• Putting Numbers on SocialBrand Analytics: Twitter and Tumblr each are working to provide brands with metrics that measure how well their social campaigns are doing.Issue 2 // Digital & Social Media

• The Latest Tech MeccaTech Mecca: The Mideast may be the next hot spot for technology as young techies and pent-up demand come together, author Chris Schroeder says in new book. Issue 2 // Digital & Social Media

• Hollywood SciFi Meets RetailSciFi Meets Retail: Tech startup Provision 3D Media is raising money to bring life-size holograms to a retailer near you—or even to your home.Issue 2 // Digital & Social Media

• Reaching Informed ConsumersInformed Consumers: LinkedIn introduced Sponsored Updates, giving brands unique access to one of the best audiences money can buy.Issue 2 // Digital & Social Media

• Mobile RulesMobile Rules: Tablet sales may overtake personal computers as early as next year, just another reminder that mobile can’t be an afterthought.Issue 2 // Digital & Social Media

• The Silent MajorityThe Silent Majority: A new startup is looking for the secret formula for how brands can begin to engage with the vast majority of customers who don't initiate contact.Issue 2 // Digital & Social Media