TRUE Goes Contagious

• On the Road to RecoveryPracto, an app that allows users to search and book medical appointments, teamed up with Uber to help users arrive to their check-ups easily and on time.Issue 12 // Digital & Social Media

• Homeward BoundPublic Transit Victoria's interactive billboards turned daily commutes into opportunities to donate.Issue 11 // Data, Analytics & Insights

• A Data-Driven Love StoryAxe's Romeo Reboot puts a new spin on a classic in its new ad campaign - with several different versions tailored to specific viewers.Issue 11 // Data, Analytics & Insights

• Banking on Customer FrustrationSouth Africa’s First National Bank (FNB) literally is capitalizing on customer frustration with its new ATM marketing campaign. Issue 10 // Strategic Integration & Creativity

• Weathering the StormInsurance company Seguro Bolivar uses outdoor media give literal meaning to its key messaging.Issue 10 // Strategic Integration & Creativity

• The Medium Isn't the MessageHe doesn’t always go on cross-country pub crawls, but when he does, it’s via Oculus Rift.Issue 10 // Strategic Integration & Creativity

• Beer Glasses to See Climate ChangeEarth Hour has created a beverage designed to simulate what beer will taste like in years to come thanks to climate change, and the approach does not fall flat.Issue 9 // Brand & Reputation

• Leveling UpThe Swedish Red Cross knows how to play the game when it comes to charitable giving: Combine retro video games, a captive audience and unneeded currency. Issue 9 // Brand & Reputation

• Less Stick, More CarrotA new app provides students with incentives to put their phones away during class. Better yet, it appears to provide a reminder about a fundamental truth of persuasion.Issue 9 // Brand & Reputation

• A Message From the BoardWith a rad campaign centered around skateboards, Mountain Dew connects with consumers by taking them on a journey "through hard."Issue 8 // Digital & Social Media

• When High Fashion Goes High TechDon't touch the merchandise – literally. Fashion boutique Rebecca Minkoff is launching digitally powered stores, but will it help or hinder the offline shopping experience?Issue 8 // Digital & Social Media

• Taking Steps to Protect Alzheimer’s SufferersShoe manufacturer Soargon is offering geolocation-enabled shoes to prevent Alzheimer's patients from disappearing. Could the wearable-tech effort be better, though? And what could it mean for the "age-old 10 o’clock news question"?Issue 7 // Data, Analytics & Insights

• Sweat Equals Socks — Or a HatNike sets up a vending machine with socks and t-shirts. But don’t try to stuff it with change; the sportswear company wants you to pay in sweat.Issue 6 // Digital & Social Media

• When Mommy Sends Her Love — and a Pre-Paid TicketAn Austrailian train service lifts its off-peak travel revenue by getting parents to urge their adult children to visit home using pre-paid tickets and some old-fashioned guilt tripping. Issue 6 // Digital & Social Media

• 'Cue' Up Remote Healthcare TechFOCUS ON HEALTHCARE: Tired of waiting for lab tests to come back? Personal healthcare monitors for the health-conscious rather than the sick, with up-to-the-minute readings on your condition, is the next big wave of tech.Issue 5 // Brand & Reputation

• Thinking Outside the Collection BoxA relief organization finds a neat way to overcome the reluctance of people to donate to charity. It may not be perfectly shareable, but it’s satisfying enough to make you want to do it again and again.Issue 5 // Brand & Reputation

• From Sweden With Love—Crowdsourced You don't think Sweden when someone says creativity and video games? Then try a little Democreativity and you can get in on creating the successor to Minecraft and Candy Crush.Issue 5 // Brand & Reputation

• A World Where Writers Ride FreeWho says companies don’t listen or can’t move quickly when they hear a good idea? Amtrak proved that wrong with a new residencies-for-writers program that was the product of a conversation over social.Issue 4 // Strategic Integration & Creativity

• Helly Hansen Makes TracksWhat’s better than fresh powder to a skier? It’s an app that tells them how to get out there before anyone else. Helly Hansen shows brands how 'useful' matters.Issue 4 // Strategic Integration & Creativity

• Tai-CHip-Hop: The Next Zumba?East met West when Domyos created a brand new sport that fuses Western hip hop with traditional Eastern tai chi. Now, Tai-CHip-Hop is moving from its cultural – and financial – success in China to other parts of the globe.Issue 4 // Strategic Integration & Creativity

• A Scientist’s DisneylandIvan Poupyrev, Disney’s principal research scientist, extrapolates on what the future of technological innovation may look like in the World 2.0 environment we now live in.Issue 3 // Data, Analytics & Insights

• Home Bearing GiftsP&G is out promoting Mom again, with a humorous campaign aimed at making older children feel just a little bit guilty when they find themselves dragging their laundry home for washing.Issue 3 // Data, Analytics & Insights

• A Free Cup of Joe (Biden)Starbucks gets political, luring people in to sign a petition against the recent U.S. government shutdown, with a free cup of coffee. Was it a gimmick or heartfelt public concern?Issue 3 // Data, Analytics & Insights

• Need Kleenex? Flu’s ComingTissue? I don’t even know you. But Kleenex knows whether you’re about to get sick, thanks to a piece of big data magic. The iconic tissue maker developed a website to predict the flu.Issue 3 // Data, Analytics & Insights

• Late-Night KitKat GooglingContagious and FleishmanHillard take a look at what makes Google’s choice of the KitKat name for its Android 4.4—and Nestlé’s overnight acquiescence—so inspired.Issue 2 // Digital & Social Media

• The Missing Get New EyeballsAustralian Federal Police teamed up with Google and VML to put the faces of missing persons in front of a whole new set of eyes on YouTube.Issue 2 // Digital & Social Media

• Moustaches Vs. Intel ChipsQuality makes a difference, especially in branded content, where cynical consumers are looking for a reason to disregard it. Intel and Toshiba, with the help of Harvey Keitel, show how it’s done.Issue 2 // Digital & Social Media

• Don’t Mess With RomaniaWhen Britain came up with an anti-immigration campaign aimed at Romania, Bucharest newspaper Gandul fought back by inviting Brits to come there. Why not? Beer in Romania is cheaper than bottled water in the U.K.Issue 2 // Digital & Social Media

• Cannes’ Favorite Viral VideoA campaign for Metro Trains Melbourne walked off with no fewer than five Cannes Lions last month at the Oscar-equivalent awards event for the marketing and communications industry. Whassup with that?Issue 2 // Digital & Social Media

• And Daddy Makes ThreeDiaper maker Huggies brings expectant fathers in on the real action during pregnancy with a digital waistband that lets them feel their babies’ kicks at the same time as the mothers.Issue 1 // Brand & Reputation

• An Eye to Eye Phone CompetitionSamsung seems to be scoring big with a staring contest between a person and a mobile. Swiss consumers are challenged to stare without interruption at a Samsung S4 for an entire hour. The reward: a free phone.Issue 1 // Brand & Reputation

• Four Eyes Focus on SkypeBritish eyewear retailer Specsavers is hooking up with Skype in the first advertising campaign in the UK to team a brand and the VOIP platform. But is the idea as spec-tacular as the partnership?Issue 1 // Brand & Reputation

• Serving Up Very Dirty DishesLet them eat dirt? When Japanese consumers worried about the safety of soil after the Fukushima nuclear disaster, Protoleaf enlisted a top Tokyo chef to prepare a $110 a person meal with the company’s gardening soil as the featured ingredient.Issue 1 // Brand & Reputation

• The Virgin Way to FlirtVirgin America may become the next hot singles bar, if the airline's founder has his way. Its new seat-to-seat entertainment system allows passengers to send each other a glass of bubbly or have a private chat.Issue 1 // Brand & Reputation

• Life on Two Wheels, the MovieHarley Davidson goes Hollywood in an Aussie marketing campaign, giving filmmakers a bike and a camera and telling them to hit the open road. But does the company find a platform that provides enough eyes?Issue 1 // Brand & Reputation