Issue 5 // Spring 2014
Brand & Reputation

Corporate Intelligence

Jim Stengel Discusses Ideals

Jim Stengel, author of Grow and former P&G GMO, talks to TRUE about how ideals and mission are even more critical to corporate performance than when he wrote the book.

Cadillac’s Melody Lee

Melody Lee, Cadillac's global head of brand and reputation, is on a quest to make Cadillac not just a top luxury automotive brand but a top luxury brand, period.