Archive
Issue 9 // Spring 2015
Brand & Reputation
Brand & Reputation
Corporate Intelligence
Patricia Martin, CEO of marketing firm Litlamp and author of such books as RenGen: Renaissance Generation, weighs in on early adopters and the idea of "innovation fatigue."
Data Mine
- A majority of consumers want businesses to play an active environmental role. What else do the numbers say about how consumers view business and the environment?
- There are the hacked and the hacked nots. But what do the numbers say about how a data breach affects consumers’ habits? And what should companies know to try to retain loyalty?
- C-E-O. Those letters can conjure a wide range of thoughts. But what do consumers think of CEOs, including how "social" they should be and the topics they should stick to discussing.
Features
Trending
- Two Cents on Two Pennies
- Land's End, Trees' Beginning
- Twists and Bends for All That Trends
- How Does Instagram's Layout Fit Into the Big Picture?
- Twitter, Foursquare Come Together for Location-Specific Tweets
- A Mere Hurdle for Meerkat?
- Man’s, and Phone’s, Best Friend
- Will Rebranding Approach Have a 'Domino' Effect?
- Pinterest Tightens Control on Product Sales
- Coffee, Conversations and a .Com
- A Hit to the (Tangible) Wallet
Speaking TRUE
Talking Points
TRUE Goes Contagious
Sort by department
Sort by issue
- Issue 12 // August 2016
Digital & Social Media - Issue 11 // Fall 2015
Data, Analytics & Insights - Issue 10 // Summer 2015
Strategic Integration & Creativity - Issue 9 // Spring 2015
Brand & Reputation - Issue 8 // Winter 2014
Digital & Social Media - Issue 7 // Fall 2014
Data, Analytics & Insights - Issue 6 // Summer 2014
Digital & Social Media - Issue 5 // Spring 2014
Brand & Reputation - Issue 4 // Winter 2013
Strategic Integration & Creativity - Issue 3 // Fall 2013
Data, Analytics & Insights - Issue 2 // Summer 2013
Digital & Social Media - Issue 1 // Spring 2013
Brand & Reputation