Archive
Issue 3 // Fall 2013
Data, Analytics & Insights
Data, Analytics & Insights
Corporate Intelligence
Big data isn’t just for big companies, Annalect’s Scott Hagedorn says. You’re ready for big data when you have a strategy for how to use it.
Features
- Did We Just Get Twerked by Time?
- If Merkel Is Europe’s Queen, U.S. Congress May Be Its Court Jester
- Corporate Journey to Truth, Trust and Two-Way Conversations
- Why Privacy Needs to Matter In the Age of Big Data
- Companies Can Protect Consumer Data Privacy Better Than Laws
- When Companies Talk Big Data, What Exactly Should They Mean?
- Obamacare’s Biggest Challenge May Turn Out Not to Be Republicans
- A Sentiment May Start as a Whisper, But PRNOC Still Hears It
- When Data Puts a Bull's Eye on Your Target Audience
Trending
- Direct to You From Instagram: Message Images
- One-for-One, One for All
- Twitter Clutter Turns to Curation
- An Anime Chippy Pushes Out Clippy
- Who Doesn’t Like a Kors Watch?
- $3.8 Billion Worth of (P)Interest
- Fukushima's Fukuppy Lesson
- Twitter’s Seeing It
- Is It Cool to Edit the Internet?
- Mobile Advertising Has Got the Mojo
- Starbucks Shows Off Its Techie-Tude
Speaking TRUE
- FleishmanHillard CEO Dave Senay warns public relations agencies that complacency about ethics and character can threaten the survival of a firm.
- CCOs and CMOs shouldn’t let procurement take over the contract negotiations with agency partners, FleishmanHillard CEO Dave Senay cautions.
- FleishmanHillard CEO Dave Senay looks at how a company can be saying one thing, but its audience can be hearing something quite different.
- Data and insights don’t only give us hindsight, says FleishmanHillard CEO Dave Senay. At their best, they let us anticipate the future.
Talking Points
- Injecting Real-Time Into Social Content Strategy
- The Road to a PR Crisis Is Paved With Good Intentions
- Are U.S. Spy Leaks Tripping Up EU Data Privacy Laws?
- Crafting a 50-50 Partnership of Art and Science
- Is Privacy Blocking the Way to Smarter Healthcare?
- A Message To Pharma on Social Media: Come On In. The Water’s Fine
- Unintended Consequences of Tough Punishment
TRUE Goes Contagious
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- Issue 12 // August 2016
Digital & Social Media - Issue 11 // Fall 2015
Data, Analytics & Insights - Issue 10 // Summer 2015
Strategic Integration & Creativity - Issue 9 // Spring 2015
Brand & Reputation - Issue 8 // Winter 2014
Digital & Social Media - Issue 7 // Fall 2014
Data, Analytics & Insights - Issue 6 // Summer 2014
Digital & Social Media - Issue 5 // Spring 2014
Brand & Reputation - Issue 4 // Winter 2013
Strategic Integration & Creativity - Issue 3 // Fall 2013
Data, Analytics & Insights - Issue 2 // Summer 2013
Digital & Social Media - Issue 1 // Spring 2013
Brand & Reputation