Archive
Issue 12 // August 2016
Digital & Social Media
Digital & Social Media
Corporate Intelligence
Matt Gentile, global director of social media for Century 21 Real Estate, explains how the company implements a global social media strategy that has a local feel.
Sara Fagen, partner at FleishmanHillard's specialty brand DDC, explains the importance of data and its impact on smart audience targeting.
Data Mine
Features
- The Digital News Revolution Revealed
- All Great Truths Begin as Blasphemies
- Five Things Communicators Should Look for During Rio 2016
- European Dream in Danger: Can the Fix Come from Communicators?
- Make Digital Programs Sustainable, Scalable
- Seven Steps to Olympic Sponsorship Activation Success
- Snap To It! Marketers Need to Start Chatting with Gen Z Consumers
- Shift Creative from Subjectivity to Measurability
- Why Doing Good Means Good Business
- The Seeds of IoT: Plant Them Today
- Inside Out: The Challenge of Disruptive Innovation in Healthcare
- Digital Doctoring
- How PR Pros Can Turn Smart CEOs Into Dynamic Communicators
- Perfect Your Prose
- Muslim Beauty and Personal Care: A Market Poised for Astronomical Growth
- Making the Most of Big-Event Sponsorships
- Technology and the Evolving Fan Experience
- From Content Marketing to Conversation Sparking
- Century 21 Owns Social & Digital: Here’s How They Do It
- Ask Not What Consumers Can Do
- Ad Blocking Means Changes for Digital Advertising
- Be Useful, Entertaining - or Ignored
- The Power of the Press?
- 3 Tips to Improve Your Ad Targeting on Twitter
Trending
- Go Live on Twitter and Instagram
- Apps Turn RED for World AIDS Day
- Spectacles to Offer Hands Free Video Snaps
- We Don’t All Bleed the Same
- Dogs (and cats) of Instagram
- All Ears
- Instagram's Answer to "Overposting"
- The Power of Social Engagement
- Little Voices, Big Ideas
- Insta-Job: Using Instagram to Boost Your Career
- Keep It Personal
- Charity: Water’s Secret Ingredient
- From Momentary to Memorable: Snapchat Offers New Memory Feature to Users
- There’s a New Troll in Town
- An Unforgettable Treasure Hunt
- Selfie Success
- A Scientist, A Stylist and An Artist Walk Into A Bar…
- Instagram’s Rebranding #Fail
- Glocalization: Just Another Empty Buzzword?
- Virtual Reality is Creating New Opportunities for Brands
- Know Your Audience
- Obituaries Are Not Opportunities
- Real Women Want Organic Valley
- Trolling for Truth
- Lululemon Gets Stung By the Beyhive
- How to Survive the Latest Social Algorithm Change
- Taco Bell Takes a "Tasty" Twist
- The Manning, The Myth, The Brand
- Ready to Wear, Right Now
- Geofilters Whenever, Wherever
- Have a Moment with Twitter
- Red Lobster’s Formation Flounder
- Tasty Texts
- Off the Field: The Hottest Trends in Super Bowl 2016 Advertising
- Is This App's Future Just Peachy or the Pits?
- Twitter Rumored to Move Beyond 140
- The Race to New Markets
- Brands Actually Recognizing Diversity
- Ship ‘til You Drop
- Thinking Outside the (X)Box
- American Girl Redefines Squad Goals
- Tag, You’re Not It: Making Changes Count
- In A Galaxy Far, Far Away
- Discovering New Snapchat Ad Offerings
- Social Sailing
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- Issue 12 // August 2016
Digital & Social Media - Issue 11 // Fall 2015
Data, Analytics & Insights - Issue 10 // Summer 2015
Strategic Integration & Creativity - Issue 9 // Spring 2015
Brand & Reputation - Issue 8 // Winter 2014
Digital & Social Media - Issue 7 // Fall 2014
Data, Analytics & Insights - Issue 6 // Summer 2014
Digital & Social Media - Issue 5 // Spring 2014
Brand & Reputation - Issue 4 // Winter 2013
Strategic Integration & Creativity - Issue 3 // Fall 2013
Data, Analytics & Insights - Issue 2 // Summer 2013
Digital & Social Media - Issue 1 // Spring 2013
Brand & Reputation