Issue 4 // Winter 2013
Strategic Integration & Creativity

Corporate Intelligence

Visa’s Jennifer Kuperman on Olympic Involvement

Visa’s Jennifer Kuperman discusses how the company saw its high-tech present and future in an update of a 30-year-old tagline that redefines "everywhere" from a place to an aspiration.

Jeffrey Rayport on the Future of Marketing

Jeffrey Rayport, the marketing expert who coined the term 'viral marketing' in the 1990s, sees a future in which CMOs may be czars of the technology spend.