Archive
Issue 4 // Winter 2013
Strategic Integration & Creativity
Strategic Integration & Creativity
Corporate Intelligence
Visa’s Jennifer Kuperman discusses how the company saw its high-tech present and future in an update of a 30-year-old tagline that redefines "everywhere" from a place to an aspiration.
Jeffrey Rayport, the marketing expert who coined the term 'viral marketing' in the 1990s, sees a future in which CMOs may be czars of the technology spend.
Data Mine
- Did you think more highly of the National Football League, Apple and other major brands for pressuring Arizona Gov. Jan Brewer to veto legislation that sanctioned discrimination against gay and lesbian consumers? It may depend on how old you are.
- Data on CVS Dumping Cigarettes: While the numbers look good, a company pushing itself into the spotlight has to prepare for criticism—even when everybody agrees.
- Navigating a Course: These days companies have more data, stakeholders and platforms than they know what to do with.
Features
- Can Your Brand Keep Your Customers’ Secrets?
- Visa’s Sochi Ad Links High-Tech Future with Heritage and Amelia
- Budweiser's Runaway TV Ad Victory at Super Bowl Mimics Seahawks
- Keeping Content Front Page Worthy
- Moving from Engagement to a Real Marriage of Brand and Customer
- Can Companies Reinvent Their Futures by Looking Back?
- Integration Is Much Bigger Than Changing the Org Chart
- Has the New Age Dawned on Us Yet?
- Learning How To Be Relevant, Authentic and Heard
Trending
- Just as You Figured Out Hashtags, Twitter May Stop Using Them
- Will Flipboard's Purchase of CNN Site Make Companies Take Notice?
- What's at the Core of the Apple Tumblr Strategy?
- Another Bull’s Eye on Pinterest for Target?
- Twitter Evolves and Looks More Like Facebook
- Yahoo! Dumps Banner for Stream
- Facebook Gets in the News Business
- A Pinteresting Acquisition for Ads?
- Meet Citizen Mashable
- Not a Blue Light Special, an iBeacon
- Google Makes a Mobile Move on Cars
Speaking TRUE
Talking Points
- Don't Let the Medium Dictate the Message
- Using Olympic Village Clout for Global Village Good
- The FOMO Behind a Snap(chat) Decision
- FDA Doles Out Guidance on Social a Dose at a Time
- Who Wants to Wear Hot Tech Until It Looks Cool?
- Strategically Integrating One Fractal at a Time
- Finding a Roadmap to Brand Relevance
- When Markets Rule in China
- Two Simple Words, One Tricky Concept
- Putting Strategic Integration to Work
TRUE Goes Contagious
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- Issue 12 // August 2016
Digital & Social Media - Issue 11 // Fall 2015
Data, Analytics & Insights - Issue 10 // Summer 2015
Strategic Integration & Creativity - Issue 9 // Spring 2015
Brand & Reputation - Issue 8 // Winter 2014
Digital & Social Media - Issue 7 // Fall 2014
Data, Analytics & Insights - Issue 6 // Summer 2014
Digital & Social Media - Issue 5 // Spring 2014
Brand & Reputation - Issue 4 // Winter 2013
Strategic Integration & Creativity - Issue 3 // Fall 2013
Data, Analytics & Insights - Issue 2 // Summer 2013
Digital & Social Media - Issue 1 // Spring 2013
Brand & Reputation