Development Alternatives International

Shaping a More Livable World

Development Alternatives International:  Shaping a More Livable World

Development Alternatives International (DAI), one of the largest international development companies in the U.S., needed to sharpen how it communicated in order to drive an expansion into new global markets and further distinguish itself among a competitive landscape.

Based on an audit of the company’s communications capabilities, FleishmanHillard helped DAI clarify its already strong brand, recast its tagline, rebuild its website and create compelling video to tell its powerful story. DAI is now showing how it’s “shaping a more livable world” for people in more than 150 countries, helping them create stable societies and high-growth economies, often in challenging environments racked by conflict.