BERLIN, May 25, 2016 -- At this year's EMEA In2 SABRE and SABRE Awards, FleishmanHillard received a total of four awards, including the Global Campaign award. At the In2 SABRE Awards, which recognize campaigns that… More

FleishmanHillard Wins Big at the 2016 EMEA SABRE, In2 SABRE Awards

WARSAW, May 19, 2016 – FleishmanHillard announced today that Wojciech Waglowski has been appointed general manager of FleishmanHillard’s Warsaw operation, effective June 1, 2016. Waglowski has more than 15 years of experience in the public… More

FleishmanHillard names Wojciech Waglowski General Manager in Warsaw

When: July 7, 2016 Register Now Most communications leaders can only count several campaigns that they've led that have truly changed the world. With so much work spent on trying to create real change, why… More

European Communication Summit 2016

When: August 29, 2016 Register Now FleishmanHillard is pleased to be a part of Break the Ceiling Touch the Sky 2016: the World Edition, presented by House of Rose Professional. Lynne Anne Davis, FleishmanHillard's president… More

Break the Ceiling, Touch the Sky 2016: The World Edition

PR’s Greatest Ever Business Builder

John D. Graham is celebrating 50 years at FleishmanHillard. Now our Chairman, he spent no less than 32 glorious years as this firm’s President and CEO. It is highly unlikely that anyone in our industry… More

John Saunders

ST. LOUIS, May 3, 2016 -- FleishmanHillard was named winner of the Employee Communications category at this year's SABRE Awards North America, presented by The Holmes Report. The agency won for its work completed on Elanco… More

FleishmanHillard, TogoRun Score Wins at 2016 SABRE Awards North America

LONDON, May 3, 2016 -- FleishmanHillard Fishburn has been named a top 10 U.K. agency by PRWeek, which released its annual "Top 150 UK Consultancies" report this week. This is the first year that FleishmanHillard… More

FleishmanHillard Fishburn Named Top 10 U.K. Agency by PRWeek

ST. LOUIS, April 29, 2016 -- Hanning Kempe, managing director of FleishmanHillard's operations in Germany, has been named to the PR jury at this year's Cannes Lions International Festival of Creativity. As managing director of… More

FleishmanHillard’s Hanning Kempe Named to 2016 Cannes PR Lions Jury

ST. LOUIS, April 25, 2016 – FleishmanHillard has been named a winner for this year’s EMEA In2 SABRE Awards, and made the shortlist in ten categories for the 2016 SABRE Awards EMEA. The agency won… More

FleishmanHillard Named Winner of EMEA In2 SABRE Awards, Finalist for SABRE Awards EMEA

JOHANNESBURG, April 21, 2016 -- FleishmanHillard has been named Pan-African Agency of the Year at the inaugural African Excellence Awards, hosted by Communication Director. Additionally, the agency won a Gold Award in the Issues and Reputation… More

FleishmanHillard Named Pan-African Agency of the Year at African Excellence Awards

When: April 27, 2016 Register Now Historically, public relations has been seen as an immeasurable form of marketing, and recent years have seen PR lose credibility in comparison to other, more readily accountable disciplines. How… More

PR360: Is It Working and How Would You Know?

LONDON, April 20, 2016 – FleishmanHillard Fishburn has appointed John Gisborne – one of the top names in healthcare communications – as managing director of its healthcare team. John is a senior corporate communications leader… More

FleishmanHillard Fishburn Appoints John Gisborne MD of Healthcare Team

JOHANNESBURG, April 18, 2016 -- FleishmanHillard won five awards, including Pan-African Campaign of the Year, at this year's PRISM Awards, presented by the Public Relations Institute of South Africa (PRISA). The agency was honored for… More

FleishmanHillard Wins Five PRISM Awards

ST. LOUIS, April 13, 2016 -- FleishmanHillard won Best Agency Doing Hispanic Social Media at the second annual Hispanicize Tecla Awards, presented by TELEMUNDO. The agency was recognized for its work completed on behalf of… More

FleishmanHillard Named Winner at 2016 Tecla Awards

JOHANNESBURG, April 13, 2016 – FleishmanHillard announced today that Sharon Piehl has been appointed general manager of FleishmanHillard’s Johannesburg operation, effective May 1, 2016. “Sharon Piehl brings highly creative and strategic thinking to the Johannesburg… More

FleishmanHillard Names Sharon Piehl General Manager in Johannesburg

BERLIN, May 25, 2016 -- At this year's EMEA In2 SABRE and SABRE Awards, FleishmanHillard received a total of four awards, including the Global Campaign award. At the In2 SABRE Awards, which recognize campaigns that… More

FleishmanHillard Wins Big at the 2016 EMEA SABRE, In2 SABRE Awards

WARSAW, May 19, 2016 – FleishmanHillard announced today that Wojciech Waglowski has been appointed general manager of FleishmanHillard’s Warsaw operation, effective June 1, 2016. Waglowski has more than 15 years of experience in the public… More

FleishmanHillard names Wojciech Waglowski General Manager in Warsaw

When: July 7, 2016 Register Now Most communications leaders can only count several campaigns that they've led that have truly changed the world. With so much work spent on trying to create real change, why… More

European Communication Summit 2016

When: August 29, 2016 Register Now FleishmanHillard is pleased to be a part of Break the Ceiling Touch the Sky 2016: the World Edition, presented by House of Rose Professional. Lynne Anne Davis, FleishmanHillard's president… More

Break the Ceiling, Touch the Sky 2016: The World Edition

ST. LOUIS, May 3, 2016 -- FleishmanHillard was named winner of the Employee Communications category at this year's SABRE Awards North America, presented by The Holmes Report. The agency won for its work completed on Elanco… More

FleishmanHillard, TogoRun Score Wins at 2016 SABRE Awards North America

LONDON, May 3, 2016 -- FleishmanHillard Fishburn has been named a top 10 U.K. agency by PRWeek, which released its annual "Top 150 UK Consultancies" report this week. This is the first year that FleishmanHillard… More

FleishmanHillard Fishburn Named Top 10 U.K. Agency by PRWeek

ST. LOUIS, April 29, 2016 -- Hanning Kempe, managing director of FleishmanHillard's operations in Germany, has been named to the PR jury at this year's Cannes Lions International Festival of Creativity. As managing director of… More

FleishmanHillard’s Hanning Kempe Named to 2016 Cannes PR Lions Jury

ST. LOUIS, April 25, 2016 – FleishmanHillard has been named a winner for this year’s EMEA In2 SABRE Awards, and made the shortlist in ten categories for the 2016 SABRE Awards EMEA. The agency won… More

FleishmanHillard Named Winner of EMEA In2 SABRE Awards, Finalist for SABRE Awards EMEA

JOHANNESBURG, April 21, 2016 -- FleishmanHillard has been named Pan-African Agency of the Year at the inaugural African Excellence Awards, hosted by Communication Director. Additionally, the agency won a Gold Award in the Issues and Reputation… More

FleishmanHillard Named Pan-African Agency of the Year at African Excellence Awards

When: April 27, 2016 Register Now Historically, public relations has been seen as an immeasurable form of marketing, and recent years have seen PR lose credibility in comparison to other, more readily accountable disciplines. How… More

PR360: Is It Working and How Would You Know?

When: July 7, 2016 Register Now Most communications leaders can only count several campaigns that they've led that have truly changed the world. With so much work spent on trying to create real change, why… More

European Communication Summit 2016

When: August 29, 2016 Register Now FleishmanHillard is pleased to be a part of Break the Ceiling Touch the Sky 2016: the World Edition, presented by House of Rose Professional. Lynne Anne Davis, FleishmanHillard's president… More

Break the Ceiling, Touch the Sky 2016: The World Edition

When: April 27, 2016 Register Now Historically, public relations has been seen as an immeasurable form of marketing, and recent years have seen PR lose credibility in comparison to other, more readily accountable disciplines. How… More

PR360: Is It Working and How Would You Know?

When: February 18, 2016 Register Now FleishmanHillard is proud to headline Break the Ceiling Touch the Sky -- the success and leadership summit for women, hosted by House of Rose Professional, in Mumbai, India. The summit features… More

Break the Ceiling, Touch the Sky: The Success and Leadership Summit for Women

Date: February 10, 2016 Register Now The 2016 presidential election is underway and shaping up to be like none we have ever seen. Having all eyes on the campaign trail creates great opportunities to  awareness… More

Campaign 2016: Making Your Issue Part of the Debate — or Getting Yourself Out of the Spotlight

BERLIN, May 25, 2016 -- At this year's EMEA In2 SABRE and SABRE Awards, FleishmanHillard received a total of four awards, including the Global Campaign award. At the In2 SABRE Awards, which recognize campaigns that… More

FleishmanHillard Wins Big at the 2016 EMEA SABRE, In2 SABRE Awards

ST. LOUIS, May 3, 2016 -- FleishmanHillard was named winner of the Employee Communications category at this year's SABRE Awards North America, presented by The Holmes Report. The agency won for its work completed on Elanco… More

FleishmanHillard, TogoRun Score Wins at 2016 SABRE Awards North America

ST. LOUIS, April 25, 2016 – FleishmanHillard has been named a winner for this year’s EMEA In2 SABRE Awards, and made the shortlist in ten categories for the 2016 SABRE Awards EMEA. The agency won… More

FleishmanHillard Named Winner of EMEA In2 SABRE Awards, Finalist for SABRE Awards EMEA

JOHANNESBURG, April 21, 2016 -- FleishmanHillard has been named Pan-African Agency of the Year at the inaugural African Excellence Awards, hosted by Communication Director. Additionally, the agency won a Gold Award in the Issues and Reputation… More

FleishmanHillard Named Pan-African Agency of the Year at African Excellence Awards

JOHANNESBURG, April 18, 2016 -- FleishmanHillard won five awards, including Pan-African Campaign of the Year, at this year's PRISM Awards, presented by the Public Relations Institute of South Africa (PRISA). The agency was honored for… More

FleishmanHillard Wins Five PRISM Awards

PR’s Greatest Ever Business Builder

John D. Graham is celebrating 50 years at FleishmanHillard. Now our Chairman, he spent no less than 32 glorious years as this firm’s President and CEO. It is highly unlikely that anyone in our industry… More

John Saunders

Four Reasons to Love Listicles

Writers don’t like listicles. They cite an absurd mish-mash of topics and a yawn-worthy, predictable structure. What’s more, they say, life’s complexities don’t always fit into the listicle template (so stop trying to force it,… More

Kirsty Kelly

(Plat)Form Follows Function For Sponsored Content

Remember when we got into an elevator and everyone stared at the ceiling? Those days are gone. Rather than looking upwards to avoid the pressures of proximity, today everyone looks down at the palm of… More

Mark Senak

Different Content for Different Platforms Brings Best ROI

Here’s an Internet Age riddle: I spend less time reading posts on top-tier tech blogs, yet I’m more connected than ever to their opinions and observations. How do I do it??? The answer to this… More

Different Content for Different Platforms Brings Best ROI

Transforming the Food Industry, One Post at a Time

Social and digital technologies have had a major impact on almost every single aspect of our lives. How we communicate, how we shop, how we take and share pictures, how we get directions -- even… More

Laura Shulman

Your Periscope Stinks: How Brands Can Better Connect

Periscope recently added options to fast forward or rewind broadcast replays because “busy” users need to get to the good parts sooner. While the introduction of Skip Ahead is a great timesaver for viewers, it… More

Your Periscope Stinks: How Brands Can Better Connect

While the weather at the PRSA 2015 International Conference was dismal for the usually sunny Southeast, the event was anything but— troves of energetic, intelligent PR professionals descended on Atlanta from every corner of the… More

Jerry Tolk

Canada's Political Tsunami

Canadian politics are bland. Colorless. Even flat-out boring. Right? Think again. Enter Justin Trudeau, Canada's new Prime Minister-designate, and son of legendary Prime Minister Pierre Trudeau. Leading the Liberal Party of Canada to a majority… More

Gordon Taylor Lee

Break Through the Political Clutter

Companies and organizations constantly are looking for ways to reach audiences that matter, whether they are members of Congress, local elected officials or opinion leaders. And while today we have more ways to communicate than… More

Break Through the Political Clutter

Hispanic Growth Putting Authentic Engagement to the Test

Cultural relevance is becoming increasingly important across all media and communications platforms. Unless you’re living under a rock or miraculously managed to part ways with your smartphone, it’s hard to miss the headlines about the… More

Jorge Diaz de Villegas

FleishmanHillard Releases the Creating True Shared Value Booklet

This past September, the United Nations General Assembly (UNGA) adopted the historic 2030 Agenda for Sustainable Development. This bold achievement in diplomacy includes the seventeen ambitious Sustainable Development Goals (SDGs) or “Global Goals” that member-states… More

Kris Balderston

Know Your Audience

They say it’s our differences that make us interesting - or words to that effect - and it’s a vital tenet to remember when working in international marketing, advertising or communications. Of course languages differ… More

Insight Mining: Look to Yourself

We broke a cardinal rule recently: We turned the branding model on its head and looked to gain internal insight before we looked elsewhere. A colleague and I had a discussion on this before we… More

In a lot of ways, the use of social data has not progressed much farther than meteorology a century ago. Oft-utilized metrics such as volume, sentiment and influence tell us what happened to a piece… More

Dave Senay

A Little Glimpse Packs A Big Marketing Punch

The New York Times Magazine wrote a piece in 2011 on “a (relatively) new online genre called reaction videos,” describing it as “one of the more fascinating entries in America’s ongoing anthropology of itself.” The… More

Annie Piasecki

Most Recent

BERLIN, May 25, 2016 -- At this year's EMEA In2 SABRE and SABRE Awards, FleishmanHillard received a total of four awards, including the Global Campaign award. At the In2 SABRE Awards, which recognize campaigns that… More

FleishmanHillard Wins Big at the 2016 EMEA SABRE, In2 SABRE Awards

WARSAW, May 19, 2016 – FleishmanHillard announced today that Wojciech Waglowski has been appointed general manager of FleishmanHillard’s Warsaw operation, effective June 1, 2016. Waglowski has more than 15 years of experience in the public… More

FleishmanHillard names Wojciech Waglowski General Manager in Warsaw

When: July 7, 2016 Register Now Most communications leaders can only count several campaigns that they've led that have truly changed the world. With so much work spent on trying to create real change, why… More

European Communication Summit 2016

When: August 29, 2016 Register Now FleishmanHillard is pleased to be a part of Break the Ceiling Touch the Sky 2016: the World Edition, presented by House of Rose Professional. Lynne Anne Davis, FleishmanHillard's president… More

Break the Ceiling, Touch the Sky 2016: The World Edition

PR’s Greatest Ever Business Builder

John D. Graham is celebrating 50 years at FleishmanHillard. Now our Chairman, he spent no less than 32 glorious years as this firm’s President and CEO. It is highly unlikely that anyone in our industry… More

John Saunders

ST. LOUIS, May 3, 2016 -- FleishmanHillard was named winner of the Employee Communications category at this year's SABRE Awards North America, presented by The Holmes Report. The agency won for its work completed on Elanco… More

FleishmanHillard, TogoRun Score Wins at 2016 SABRE Awards North America

LONDON, May 3, 2016 -- FleishmanHillard Fishburn has been named a top 10 U.K. agency by PRWeek, which released its annual "Top 150 UK Consultancies" report this week. This is the first year that FleishmanHillard… More

FleishmanHillard Fishburn Named Top 10 U.K. Agency by PRWeek

ST. LOUIS, April 29, 2016 -- Hanning Kempe, managing director of FleishmanHillard's operations in Germany, has been named to the PR jury at this year's Cannes Lions International Festival of Creativity. As managing director of… More

FleishmanHillard’s Hanning Kempe Named to 2016 Cannes PR Lions Jury

ST. LOUIS, April 25, 2016 – FleishmanHillard has been named a winner for this year’s EMEA In2 SABRE Awards, and made the shortlist in ten categories for the 2016 SABRE Awards EMEA. The agency won… More

FleishmanHillard Named Winner of EMEA In2 SABRE Awards, Finalist for SABRE Awards EMEA

JOHANNESBURG, April 21, 2016 -- FleishmanHillard has been named Pan-African Agency of the Year at the inaugural African Excellence Awards, hosted by Communication Director. Additionally, the agency won a Gold Award in the Issues and Reputation… More

FleishmanHillard Named Pan-African Agency of the Year at African Excellence Awards

When: April 27, 2016 Register Now Historically, public relations has been seen as an immeasurable form of marketing, and recent years have seen PR lose credibility in comparison to other, more readily accountable disciplines. How… More

PR360: Is It Working and How Would You Know?

LONDON, April 20, 2016 – FleishmanHillard Fishburn has appointed John Gisborne – one of the top names in healthcare communications – as managing director of its healthcare team. John is a senior corporate communications leader… More

FleishmanHillard Fishburn Appoints John Gisborne MD of Healthcare Team

JOHANNESBURG, April 18, 2016 -- FleishmanHillard won five awards, including Pan-African Campaign of the Year, at this year's PRISM Awards, presented by the Public Relations Institute of South Africa (PRISA). The agency was honored for… More

FleishmanHillard Wins Five PRISM Awards

ST. LOUIS, April 13, 2016 -- FleishmanHillard won Best Agency Doing Hispanic Social Media at the second annual Hispanicize Tecla Awards, presented by TELEMUNDO. The agency was recognized for its work completed on behalf of… More

FleishmanHillard Named Winner at 2016 Tecla Awards

JOHANNESBURG, April 13, 2016 – FleishmanHillard announced today that Sharon Piehl has been appointed general manager of FleishmanHillard’s Johannesburg operation, effective May 1, 2016. “Sharon Piehl brings highly creative and strategic thinking to the Johannesburg… More

FleishmanHillard Names Sharon Piehl General Manager in Johannesburg

News

BERLIN, May 25, 2016 -- At this year's EMEA In2 SABRE and SABRE Awards, FleishmanHillard received a total of four awards, including the Global Campaign award. At the In2 SABRE Awards, which recognize campaigns that… More

FleishmanHillard Wins Big at the 2016 EMEA SABRE, In2 SABRE Awards

WARSAW, May 19, 2016 – FleishmanHillard announced today that Wojciech Waglowski has been appointed general manager of FleishmanHillard’s Warsaw operation, effective June 1, 2016. Waglowski has more than 15 years of experience in the public… More

FleishmanHillard names Wojciech Waglowski General Manager in Warsaw

When: July 7, 2016 Register Now Most communications leaders can only count several campaigns that they've led that have truly changed the world. With so much work spent on trying to create real change, why… More

European Communication Summit 2016

When: August 29, 2016 Register Now FleishmanHillard is pleased to be a part of Break the Ceiling Touch the Sky 2016: the World Edition, presented by House of Rose Professional. Lynne Anne Davis, FleishmanHillard's president… More

Break the Ceiling, Touch the Sky 2016: The World Edition

ST. LOUIS, May 3, 2016 -- FleishmanHillard was named winner of the Employee Communications category at this year's SABRE Awards North America, presented by The Holmes Report. The agency won for its work completed on Elanco… More

FleishmanHillard, TogoRun Score Wins at 2016 SABRE Awards North America

LONDON, May 3, 2016 -- FleishmanHillard Fishburn has been named a top 10 U.K. agency by PRWeek, which released its annual "Top 150 UK Consultancies" report this week. This is the first year that FleishmanHillard… More

FleishmanHillard Fishburn Named Top 10 U.K. Agency by PRWeek

ST. LOUIS, April 29, 2016 -- Hanning Kempe, managing director of FleishmanHillard's operations in Germany, has been named to the PR jury at this year's Cannes Lions International Festival of Creativity. As managing director of… More

FleishmanHillard’s Hanning Kempe Named to 2016 Cannes PR Lions Jury

ST. LOUIS, April 25, 2016 – FleishmanHillard has been named a winner for this year’s EMEA In2 SABRE Awards, and made the shortlist in ten categories for the 2016 SABRE Awards EMEA. The agency won… More

FleishmanHillard Named Winner of EMEA In2 SABRE Awards, Finalist for SABRE Awards EMEA

JOHANNESBURG, April 21, 2016 -- FleishmanHillard has been named Pan-African Agency of the Year at the inaugural African Excellence Awards, hosted by Communication Director. Additionally, the agency won a Gold Award in the Issues and Reputation… More

FleishmanHillard Named Pan-African Agency of the Year at African Excellence Awards

When: April 27, 2016 Register Now Historically, public relations has been seen as an immeasurable form of marketing, and recent years have seen PR lose credibility in comparison to other, more readily accountable disciplines. How… More

PR360: Is It Working and How Would You Know?

Events

When: July 7, 2016 Register Now Most communications leaders can only count several campaigns that they've led that have truly changed the world. With so much work spent on trying to create real change, why… More

European Communication Summit 2016

When: August 29, 2016 Register Now FleishmanHillard is pleased to be a part of Break the Ceiling Touch the Sky 2016: the World Edition, presented by House of Rose Professional. Lynne Anne Davis, FleishmanHillard's president… More

Break the Ceiling, Touch the Sky 2016: The World Edition

When: April 27, 2016 Register Now Historically, public relations has been seen as an immeasurable form of marketing, and recent years have seen PR lose credibility in comparison to other, more readily accountable disciplines. How… More

PR360: Is It Working and How Would You Know?

When: February 18, 2016 Register Now FleishmanHillard is proud to headline Break the Ceiling Touch the Sky -- the success and leadership summit for women, hosted by House of Rose Professional, in Mumbai, India. The summit features… More

Break the Ceiling, Touch the Sky: The Success and Leadership Summit for Women

Date: February 10, 2016 Register Now The 2016 presidential election is underway and shaping up to be like none we have ever seen. Having all eyes on the campaign trail creates great opportunities to  awareness… More

Campaign 2016: Making Your Issue Part of the Debate — or Getting Yourself Out of the Spotlight

Awards

BERLIN, May 25, 2016 -- At this year's EMEA In2 SABRE and SABRE Awards, FleishmanHillard received a total of four awards, including the Global Campaign award. At the In2 SABRE Awards, which recognize campaigns that… More

FleishmanHillard Wins Big at the 2016 EMEA SABRE, In2 SABRE Awards

ST. LOUIS, May 3, 2016 -- FleishmanHillard was named winner of the Employee Communications category at this year's SABRE Awards North America, presented by The Holmes Report. The agency won for its work completed on Elanco… More

FleishmanHillard, TogoRun Score Wins at 2016 SABRE Awards North America

ST. LOUIS, April 25, 2016 – FleishmanHillard has been named a winner for this year’s EMEA In2 SABRE Awards, and made the shortlist in ten categories for the 2016 SABRE Awards EMEA. The agency won… More

FleishmanHillard Named Winner of EMEA In2 SABRE Awards, Finalist for SABRE Awards EMEA

JOHANNESBURG, April 21, 2016 -- FleishmanHillard has been named Pan-African Agency of the Year at the inaugural African Excellence Awards, hosted by Communication Director. Additionally, the agency won a Gold Award in the Issues and Reputation… More

FleishmanHillard Named Pan-African Agency of the Year at African Excellence Awards

JOHANNESBURG, April 18, 2016 -- FleishmanHillard won five awards, including Pan-African Campaign of the Year, at this year's PRISM Awards, presented by the Public Relations Institute of South Africa (PRISA). The agency was honored for… More

FleishmanHillard Wins Five PRISM Awards

Opinions

PR’s Greatest Ever Business Builder

John D. Graham is celebrating 50 years at FleishmanHillard. Now our Chairman, he spent no less than 32 glorious years as this firm’s President and CEO. It is highly unlikely that anyone in our industry… More

John Saunders

Four Reasons to Love Listicles

Writers don’t like listicles. They cite an absurd mish-mash of topics and a yawn-worthy, predictable structure. What’s more, they say, life’s complexities don’t always fit into the listicle template (so stop trying to force it,… More

Kirsty Kelly

(Plat)Form Follows Function For Sponsored Content

Remember when we got into an elevator and everyone stared at the ceiling? Those days are gone. Rather than looking upwards to avoid the pressures of proximity, today everyone looks down at the palm of… More

Mark Senak

Different Content for Different Platforms Brings Best ROI

Here’s an Internet Age riddle: I spend less time reading posts on top-tier tech blogs, yet I’m more connected than ever to their opinions and observations. How do I do it??? The answer to this… More

Different Content for Different Platforms Brings Best ROI

Transforming the Food Industry, One Post at a Time

Social and digital technologies have had a major impact on almost every single aspect of our lives. How we communicate, how we shop, how we take and share pictures, how we get directions -- even… More

Laura Shulman

Your Periscope Stinks: How Brands Can Better Connect

Periscope recently added options to fast forward or rewind broadcast replays because “busy” users need to get to the good parts sooner. While the introduction of Skip Ahead is a great timesaver for viewers, it… More

Your Periscope Stinks: How Brands Can Better Connect

While the weather at the PRSA 2015 International Conference was dismal for the usually sunny Southeast, the event was anything but— troves of energetic, intelligent PR professionals descended on Atlanta from every corner of the… More

Jerry Tolk

Canada's Political Tsunami

Canadian politics are bland. Colorless. Even flat-out boring. Right? Think again. Enter Justin Trudeau, Canada's new Prime Minister-designate, and son of legendary Prime Minister Pierre Trudeau. Leading the Liberal Party of Canada to a majority… More

Gordon Taylor Lee

Break Through the Political Clutter

Companies and organizations constantly are looking for ways to reach audiences that matter, whether they are members of Congress, local elected officials or opinion leaders. And while today we have more ways to communicate than… More

Break Through the Political Clutter

Hispanic Growth Putting Authentic Engagement to the Test

Cultural relevance is becoming increasingly important across all media and communications platforms. Unless you’re living under a rock or miraculously managed to part ways with your smartphone, it’s hard to miss the headlines about the… More

Jorge Diaz de Villegas

FleishmanHillard Releases the Creating True Shared Value Booklet

This past September, the United Nations General Assembly (UNGA) adopted the historic 2030 Agenda for Sustainable Development. This bold achievement in diplomacy includes the seventeen ambitious Sustainable Development Goals (SDGs) or “Global Goals” that member-states… More

Kris Balderston

Know Your Audience

They say it’s our differences that make us interesting - or words to that effect - and it’s a vital tenet to remember when working in international marketing, advertising or communications. Of course languages differ… More

Insight Mining: Look to Yourself

We broke a cardinal rule recently: We turned the branding model on its head and looked to gain internal insight before we looked elsewhere. A colleague and I had a discussion on this before we… More

In a lot of ways, the use of social data has not progressed much farther than meteorology a century ago. Oft-utilized metrics such as volume, sentiment and influence tell us what happened to a piece… More

Dave Senay

A Little Glimpse Packs A Big Marketing Punch

The New York Times Magazine wrote a piece in 2011 on “a (relatively) new online genre called reaction videos,” describing it as “one of the more fascinating entries in America’s ongoing anthropology of itself.” The… More

Annie Piasecki