Hey, Nate Silver. I got you: Understanding Polling and Forecasts

Anytime a new individual joins FleishmanHillard's social and creative team in San Francisco, she/he is subjected to a fast and furious round of 20 Questions. The group tends to ask your standard cocktail party questions like, “Name your top 5…

Hispanic Growth Putting Authentic Engagement to the Test

Cultural relevance is becoming increasingly important across all media and communications platforms. Unless you’re living under a rock or miraculously managed to part ways with your smartphone, it’s hard to miss the headlines about the growing influence of the Hispanic…

Humble Pebble Heralds Big Changes for Internet of Things

I used to collect watches until almost three years ago. After backing a Kickstarter campaign for the Pebble smartwatch, I haven’t worn a traditional timepiece. What it lacked in form versus its traditional counterparts, it more than made up for…

Olay: Your Best Beautiful

https://vimeo.com/126623791 Beauty is said to be in the eye of the beholder. But for women in Thailand, there’s a twist: Three out of four are afraid of making themselves more beautiful, expecting ridicule. Beauty brand Olay wanted to inspire Thai…

Demonstrating the Social-to-Sale Connection

What’s the ROI of social media? For brands and for their marketers, the question is ever present – and commonly surfaces when it’s planning and budgeting time. It can be a tricky question. But it’s increasingly being thought through in…

California Table Grape Commission: California Grapes

Recent studies have shown that grapes are a top – and fast-growing – snack in America. So California’s table grape growers wanted to build on grapes’ snack reputation and showcase their many other uses. To do this, the California Table…

AT&T: It Can Wait – The Power of a Movement

The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011. In 2012, AT&T moved the program from awareness to action by reaching out to schools…

Department of Defense/TRICARE Management Activity: That Guy

Funded by the Department of Defense (DoD)/TRICARE, the multiyear That Guy campaign demonstrably reduced binge drinking among junior enlisted military personnel where the campaign had been implemented versus where it had not. Solidly based in research and founded on behavior…

Energizer: The Battery Controlled

As demand grows for slimmer, sleeker electronic devices, so too does the demand for the coin lithium batteries that power them. But also growing is the risk a child will swallow one of these batteries, which can lead to serious…

Seizing the Future: Findings From the Fifth Wave of ‘Women, Power & Money’

The “Age of Women” has been trumpeted for years. And based on new findings in “Women, Power & Money,” we’ve entered that age. The fifth wave of FleishmanHillard’s study, co-sponsored by Hearst Magazines and conducted by Ipsos MediaCT, provides a…

Mind the Gap: New FleishmanHillard Research Shows an Authenticity Gap for Companies Across the Globe

Research Illustrates What It Takes to Be an Authentic Leader and How 20 Industries Are Performing Today ST. LOUIS, April 16, 2013 — FleishmanHillard today unveiled the results of its signature Authenticity Gap study, exploring the gap between what consumers…

U.S. Federal Trade Commission: Admongo

We know tweens are tech savvy, but are they smart consumers? The Federal Trade Commission wanted to make sure of it. So the agency asked FleishmanHillard to help develop an initiative that would educate tweens – ages 8 through 12…

Giant Interactive Group: A New Idea on Attracting Investors

The phrase “steadily trending up” for a listed company is not necessarily good enough to attract investors willing to pay multiples to buy shares. So Giant (NYSE: GA) turned to FleishmanHillard to get new ideas on how to attract new…