Companies spend years building a brand, establishing their reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. The FleishmanHillard crisis management approach, or A.R.C.™ methodology, applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Our global team of senior crisis counselors is certified against the methodology – and equipped with all its proprietary tools – through our industry-leading training program. FleishmanHillard’s experts have handled diverse issues, including fatal workplace accidents, management-labor disputes, litigation, executive changes, government investigations, product failures and recalls, natural disasters, workforce reductions, and activism. In addition, we can help manage longer‑term issues and prepare for crises so that your team is ready.
What We Do
Our preparedness training draws on FleishmanHillard’s expansive real-world crisis management expertise to provide a client with the simulated twists, turns and pressures of a real crisis.
We discover the facts, define the contextual circumstances, classify the gravity of the situation and define the operational measures needed immediately. We drive constant communication with all stakeholders, listening and responding to all issues and concerns. We work in real-time and across all traditional and social media channels.
Our team provides counsel steeped in real-world experience to address the spectrum of potential issues that can have a negative impact on an organization's reputation, from natural disasters to cyber security.
Litigation often follows a crisis, or it can act as the trigger that begins a crisis. FleishmanHillard’s counselors have experience managing litigation involving intellectual property, wrongful termination, harassment and discrimination.
FleishmanHillard’s crisis specialists are experienced in managing crises involving employees, one of a company’s most important assets. Areas of expertise include labor and management issues, employee dismissals, executive changes, criminal activity and workforce reductions.
Following an issue, our team works to monitor and modify messaging, update playbooks to prepare for future crises, and evaluate response and recovery communications.
We cover the wide range of crisis situations, notably:
Industrial accidents and natural disasters
Data breaches and cyber security
Business continuity situations and network outages
Workplace situations (violence, executive changes, workforce reductions)
Financial crises, corruption, and malfeasance
Product failures and recalls
Special interest group attacks and labor campaigns
Regulatory and law enforcement investigations
Commercial, criminal and civil litigation