Ali Gee has more than 20 years’ experience agency side and in-house leading global campaigns for some of the biggest corporate and consumer brands. As deputy CEO she provides senior counsel to clients and builds integrated teams to help them effect real change. Gee was formerly CEO of Fishburn which came together with FleishmanHillard in January 2016. Before joining Fishburn, Gee was Executive Vice President at Edelman. During her time there she held two roles simultaneously: Head of Planning and Global CRM for the agency’s largest client, Unilever. Her focus was a mix of corporate campaigning around the Sustainable Living Plan and consumer PR for more than 40 brands in 30 markets. Gee has worked on campaigns that span most sectors: from Aviva to Microsoft, Britvic to Dixons Stores Group, every time with a focus on delivering change and proving return on investment.