Corporate Intelligence Patricia Martin Discusses Millennials

Litlamp CEO Patricia Martin

TRUE Goes Contagious

Less Stick, More Carrot

Less Stick, More Carrot

A new app provides students with incentives to put their phones away during class. Better yet, it appears to provide a reminder about a fundamental truth of persuasion.

True Talks

At FleishmanHillard's inaugural TRUE Talks event, Cadillac CMO Uwe Ellinghaus, L'Oreal USA CCO Kristina Schake and Jim Stengel, author of the influential book on ideals-driven brands, Grow, and the former global marketing officer for P&G, weigh in on a variety of issues facing brands. The moderator is Bill Power, the global head of the agency's brand marketing practice. For more insights, please watch the full collection of speaker sessions from the inaugural TRUE Talks.

Browse the TRUE


Speaking TRUE

Talking Points

Corporate Intelligence

Patricia Martin Discusses Millennials

TRUE Goes Contagious


Best Practices

Udi’s: What the Hack?

Udi's: What the Hack?

To compete with big brands and appeal to the DIY nature of gluten-free cooking, Udi's said "what the hack?"

Data Mine


True Talks