Corporate Intelligence Josh Bernoff on Mobile

Why Mobile Confounds Companies

TRUE Goes Contagious

When Mommy Sends Her Love — and a Pre-Paid Ticket

When Mommy Sends Her Love — and a Pre-Paid Ticket

An Austrailian train service lifts its off-peak travel revenue by getting parents to urge their adult children to visit home using pre-paid tickets and some old-fashioned guilt tripping.

True Talks

Talking Authenticity and Brand

FleishmanHillard TRUE kicks off its thought leadership event series with an invitation-only seminar in New York. On the event's panel: Cadillac CMO Uwe Ellinghaus, L'Oreal USA CCO Kristina Schake and Jim Stengel, author of the influential book on ideals-driven brands, Grow, and the former global marketing officer for P&G. The moderator is Bill Power, the global head of the agency's brand marketing practice. Go to FleishmanHillard's YouTube page to view the entire event.

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Corporate Intelligence Josh Bernoff on Mobile

Why Mobile Confounds Companies

TRUE Goes Contagious

When Mommy Sends Her Love — and a Pre-Paid Ticket

An Austrailian train service lifts its off-peak travel revenue by getting parents to urge their adult children to visit home using pre-paid tickets and some old-fashioned guilt tripping.

Best Practices

National Mango Board: Mangover

Mangover Anyone?

Mangoes are exotic and sweet, but not everyone knows how to incorporate them into their cooking. The National Mango Board thought it was time for a "mangover."

True Talks