Corporate Intelligence Josh Bernoff on Mobile

Why Mobile Confounds Companies

TRUE Goes Contagious

Sweat Equals Socks — Or a Hat

Sweat Equals Socks — Or a Hat

Nike sets up a vending machine with socks and t-shirts. But don’t try to stuff it with change; the sportswear company wants you to pay in sweat.

True Talks

Talking Authenticity and Brand

FleishmanHillard TRUE kicks off its thought leadership event series with an invitation-only seminar in New York. On the event's panel: Cadillac CMO Uwe Ellinghaus, L'Oreal USA CCO Kristina Schake and Jim Stengel, author of the influential book on ideals-driven brands, Grow, and the former global marketing officer for P&G. The moderator is Bill Power, the global head of the agency's brand marketing practice. For more insights, please watch the full collection of speaker sessions from the inaugural TRUEtalk.

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