True Talks

At FleishmanHillard's inaugural TRUE Talks event, Cadillac CMO Uwe Ellinghaus, L'Oreal USA CCO Kristina Schake and Jim Stengel, author of the influential book on ideals-driven brands, Grow, and the former global marketing officer for P&G, weigh in on a variety of issues facing brands. The moderator is Bill Power, the global head of the agency's brand marketing practice. For more insights, please watch the full collection of speaker sessions from the inaugural TRUE Talks.

Speaking TRUE

Talking Points

Corporate Intelligence

Kroll and FleishmanHillard: Conversation on Cybersecurity

TRUE Goes Contagious

TRENDING

Best Practices

California Table Grape Commission: California Grapes

Grapes, Beyond a Snack

California’s table grape growers wanted to build on grapes’ snack reputation and showcase their many other uses. The solution? A lot of research.

Data Mine

Gleanings

True Talks

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Corporate Intelligence Kroll and FleishmanHillard: Conversation on Cybersecurity

Hacker Wars

TRUE Goes Contagious

Taking Steps to Protect Alzheimer’s Sufferers

Shoe manufacturer Soargon is offering geolocation-enabled shoes to prevent Alzheimer's patients from disappearing. Could the wearable-tech effort be better, though? And what could it mean for the "age-old 10 o’clock news question"?

Best Practices

California Table Grape Commission: California Grapes

Grapes, Beyond a Snack

California’s table grape growers wanted to build on grapes’ snack reputation and showcase their many other uses. The solution? A lot of research.

True Talks