FleishmanHillard Shortlisted for Two Pharma Lions
ST. LOUIS, June 17, 2018 – FleishmanHillard has been shortlisted for two Pharma Lions at the Cannes International Festival of Creativity. The firm was recognized for its work on behalf of client Roche. The shortlisted campaign, “The MSunderstood Café,” raised awareness for the many obstacles those with multiple sclerosis experience every day, and persuaded Irish lawmakers to better serve these patients through legislation.
The Pharma Lions are part of the Health Lions awards at Cannes. Winners will be announced on Monday, June 18.
- Roche Products (Ireland) Limited and MS Ireland, “The MSunderstood Café” (Shortlist, Pharma Lions, Disease Awareness and Understanding, Public Relations (Regulated))
- Roche Products (Ireland) Limited and MS Ireland “The MSunderstood Café” (Shortlist, Pharma Lions, Disease Awareness and Understanding, Branded Content and Entertainment: Live Experience (Regulated))