FleishmanHillard Wins Six Telly Awards — Including Gold for Meet the Monsters
FleishmanHillard earned six Telly Awards in 2020 for their video work across several clients. This included one Gold Telly for Meet the Monsters, a scary-sweet take on Krispy Kreme’s 2019 Halloween campaign and a Silver Telly for Great Clips and its partnership with the NHL. The impressive haul also included four Bronze Telly’s for AT&T, Rawlings and other Krispy Kreme campaigns.
The Telly Awards, which “honor excellence in video and television across all screens,” celebrated their 41st annual awards program in May of this year, with the theme “Telly Award Winners Tell Great Stories.” Each year, they receive over 12,000 entries from across 50 U.S. states and five continents. Telly Award winners are chosen amongst some of the top advertising agencies, television stations, production companies and publishers from around the world and are judged by members of the Telly Awards Judging council, a group of over 200+ working industry professionals.
The winning work from FleishmanHillard included:
Krispy Kreme Doughnuts
Krispy Kreme tapped FleishmanHillard to conceive, create and implement marketing campaigns to drive brand and product awareness and sales while touching and enhancing lives through the joy that is Krispy Kreme. Halloween 2019 through January 2020, animation, motion graphics and video executions anchored three campaigns that netted Telly awards:
- For Halloween, the agency created “The Monster Batch,” a new collection of deliciously mischievous treats brought to life via fun Halloween themed photography and animation. This campaign and asset won a Gold Telly.
- For the Holidays, FleishmanHillard created the best doughnut spokesman – a gingerbread man! Through animated gingerbread people, mouthwatering product photography and a little holiday cheer, it celebrated the Gingerbread Glazed and all-new Gingerbread Filled doughnuts with a fun cast of gingerbread characters (and a special cameo by the big man himself). This campaign and asset won a Bronze Telly.
- In January 2020, FleishmanHillard turned Shaquille O’Neal into America’s “New Year’s Resolution Coach” to introduce Krispy Kreme’s new Minis doughnuts, garnering a Bronze Telly.
Great Clips, the Official Hair Salon of the NHL, teamed up with FleishmanHillard to bring their partnership and first All-Star Game activation to life. During the 2020 NHL All-Star Weekend, the agency sat down with three NHL All-Star players to capture a series of videos highlighting how having a great haircut leads to confidence on the ice and their favorite hockey hair styles throughout NHL history. The video content enabled Great Clips to authentically insert the brand into All-Star Game and weekend conversations, and engage with fans around a hotly debated topic among NHL circles – #HockeyHair.
The Rawlings Gold Glove awards ceremony recognizes the best defenders in the game – The Finest in the Field. The award itself is considered one of the most recognizable and prestigious awards in not only Major League Baseball, but all professional sports. FleishmanHillard partnered with Rawlings to develop the opening event video to showcase the significance of the award and provide a dramatic and emotional charge to the opening of the award ceremony.
To strengthen its overall disability inclusion message, AT&T partnered with FleishmanHillard to create a new Accessibility website and accompanying foundational video to educate, inform and illustrate the many ways AT&T helps provide access for all. The “Let’s Connect” video introduced a point-of-view shared through the lens of a few of its executive champions, and communicates AT&T’s corporate mission, passion and commitment to inclusionary efforts.