Meet Gen C: A new force in consumer culture. Based on the values of creation, curation, connection and community, Gen C cares about culture and acts to create movements in the world in which its members live. During this webinar discussion, FleishmanHillard brand experts and guest speakers will explore this new cultural shift, how brand expectations are changing amid the pandemic and whether they can be expected to stay.
FleishmanHillard’s Candance Peterson and Nathan Woodhead will host this conversation featuring Bia Assevero of FleishmanHillard New York; Katherine Templar Lewis, a creative scientist; Tom Mitchell of England Seven’s Captain; and Diego Diaz, a music tour manager, and discuss the new culture of brand behavior and FleishmanHillard Fishburn’s latest Youth & Culture team report, Gen C: A new virtual sanity.
