‘On the Record’ with Dan Frommer: The Newsletter Business

‘On the Record’ is a series where we sit down with our colleagues and friends who are often at the receiving end of our pitch emails — journalists. We tackle hot topics to learn and grow from their perspectives and thoughtful advice.

For this ‘On the Record’ post, Ephraim Cohen spoke with Dan Frommer, founder and editor-in-chief of The New Consumer, on Dan’s career since starting his own independent publication. Additionally, Dan discusses how to be an analyst first and a reporter second, the evolution of e-newsletters, using data to understand the ‘how’ and ‘why,’ and creating meaningful connections with PR counselors.

View their candid discussion here: