Introduction to the Authenticity Gap

Steph Bailey, managing director, Corporate Strategy at FleishmanHillard United Kingdom, introduces the Authenticity Gap and the nine drivers of reputation. She also outlines how authentic communication builds brand awareness and reputation.

This year’s Authenticity Gap study, The Power of Authenticity, reveals consumers evaluate brands by their societal impact and managerial behaviors, not just the products or services offered.

Discover our consumer expectations Authenticity Gap research and interactive trend tool.