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Article

Recognizing the power of the LGBTQ Community in Advertising & Media with GLAAD

October 11, 2024
By Shameek Bose

During Advertising Week in New York, FleishmanHillard hosted GLAAD’s Corporate Summit that discussed LGBTQ Representation in Advertising and Media. GLAAD is the world’s largest LGBTQ media advocacy organization, bringing together over 150 industry executives to share findings from its soon-to-be-released “Visibility Perception in Advertising” study.

The LGBTQ Community represents $1.4 trillion dollars in purchasing power in the United States ($4.7T globally). However, representation of the community remains disproportionately less in advertising and marketing campaigns. 

Study findings show that executives from the agency and advertiser side understand how important LGBTQ inclusion is for business.

Highlights include: 

  • Ninety percent of the industry says it’s very important to feature the LGBTQ community in advertising 
  • There has been a more than 80% increase since 2021 in the industry saying the LGBTQ community is very important to their business
  • Companies that have faced backlash are more than 18% more likely to recommend including LGBTQ people and scenarios in their/their client’s advertising compared to companies that have not faced backlash 

Key Speakers: Shameek Bose, partner and global lead for Responsible Business and Impact (FleishmanHillard); Tiffany R. Warren, EVP, chief diversity & inclusion officer (Sony Music Group); Brent Miller, senior director of global LGBTQ + engagement (Procter & Gamble); Mike Doyle, president and CEO (Ketchum); Ross Mathews, Emmy-winning host and pop culture expert (Drew Barrymore Show and RuPaul’s Drag Race)