AI is Reshaping Communications: Inside FleishmanHillard’s Enterprise-Wide Approach
In his new Forbes piece, Bernard Marr explores the breakneck pace of AI transformation in the communications landscape with Ephraim Cohen, FleishmanHillard’s global head of data and digital. Cohen reveals that unlike past technological shifts that took decades to prepare for, today’s AI evolution is happening so rapidly that even full-time experts are struggling to keep pace.
Watch Their Full Conversation Here:
Three Key Takeaways:
1. Democratizing AI Across the Organization Rather than creating an elite “AI team,” Cohen outlines empowering every employee with hands-on access to frontier models and training. This bottom-up approach has yielded more powerful, bespoke solutions because they’re built by people who intimately understand client challenges, rather than strictly technical specialists.
2. The Power of Curated Knowledge Libraries Building digitized libraries of proven case studies and best practices that feed AI agents creates more relevant, accurate outputs than relying on open internet training data. For crisis simulations and campaign work, this approach delivers precision over generic AI-generated content.
3. Keeping Humans in the Driver’s Seat Cohen emphasizes that human creativity remains paramount. AI works best as a talented assistant—helping test, refine, and optimize human ideas, not replacing them. The result: less “AI slop,” more polished, high-impact work.
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