Brand Landscape
Know where your brand stands and see where it can lead.
Understanding your position takes more than counting mentions in a single channel. Brand conversations unfold across earned media, social, search and emerging platforms, often leaving an incomplete picture of who is shaping the issues and narratives that matter.
Brand Landscape is FleishmanHillard’s multichannel, multiplatform analysis of how your brand and competitors are discussed. It brings fragmented signals together to reveal visibility, narrative and message share, issue ownership and the context behind the conversation—helping you see where your brand can build distinction, trust and credibility.
What Brand Landscape Provides
- An integrated view across earned and editorial media, earned and owned social, search, podcasts, Substack and other emerging media
- Quantitative and qualitative analysis of visibility, narratives, messages, topics and issue ownership
- A clearer read on category trends and conversations shaping your competitive landscape
- Interpretation of what the signals mean for your brand and why they matter
- Counselor-informed recommendations, actions and next steps to support brand communications strategy and activation
Use Brand Landscape to assess how your brand is positioned, understand which narratives you and competitors are associated with, identify emerging category conversations and find whitespace for differentiation. Brand Landscape is one of four solutions in the Intelligence Solutions Suite. Explore Perimeter Intelligence for media monitoring and reporting automation, Reputation Resonance for a unified view of reputation signals and Impact Optimizer for measurement intelligence connected to stakeholder and business outcomes.
Watch More on Perimeter Intelligence Below:
Understanding your position takes more than counting mentions in a single channel. Brand conversations unfold across earned media, social, search and emerging platforms, often leaving an incomplete picture of who is shaping the issues and narratives that matter.
Brand Landscape is FleishmanHillard’s multichannel, multiplatform analysis of how your brand and competitors are discussed. It brings fragmented signals together to reveal visibility, narrative and message share, issue ownership and the context behind the conversation—helping you see where your brand can build distinction, trust and credibility.
What Brand Landscape Provides
- An integrated view across earned and editorial media, earned and owned social, search, podcasts, Substack and other emerging media
- Quantitative and qualitative analysis of visibility, narratives, messages, topics and issue ownership
- A clearer read on category trends and conversations shaping your competitive landscape
- Interpretation of what the signals mean for your brand and why they matter
- Counselor-informed recommendations, actions and next steps to support brand communications strategy and activation
Use Brand Landscape to assess how your brand is positioned, understand which narratives you and competitors are associated with, identify emerging category conversations and find whitespace for differentiation. Brand Landscape is one of four solutions in the Intelligence Solutions Suite. Explore Perimeter Intelligence for media monitoring and reporting automation, Reputation Resonance for a unified view of reputation signals and Impact Optimizer for measurement intelligence connected to stakeholder and business outcomes.
Watch More on Perimeter Intelligence Below:
