Crisis Simulator
Building Leadership Alignment Under Pressure
A dynamic, counselor-led environment for training teams, validating protocols and pressure-testing strategies through realistic multi-channel crisis scenarios.
Our License to Lead U.S. research reveals a critical gap: 92% of stakeholders say their confidence declines if a company’s leadership changes its tune. Yet most organizations have never tested whether their leadership team will actually stay aligned when a real crisis unfolds.
Crisis plans exist on paper. Playbooks sit in folders. But the moment pressure hits — think competing information, media questions, regulatory calls, and internal panic — teams improvise. They contradict each other. They send mixed signals. That inconsistency is exactly what erodes stakeholder confidence.
Crisis Simulator closes this gap. It’s the training ground where leadership teams practice staying aligned under realistic pressure before they have to do it for real.
You’ve prepared your playbook. But has your team?
Crisis Simulator is a secure, AI-powered simulation environment — part of our Crisis, Issues and Risk Suite — that recreates real crisis conditions with precision. It’s fully customized to your organization’s playbooks, escalation paths and governance models. As participants make decisions, automated investigations and monitoring simulate evolving facts across channels: emails, dashboards, media inquiries, social sentiment, regulator pressure, executive conflict. A FleishmanHillard counselor runs each simulation to ensure strategic accuracy and privacy while delivering a true-to-life experience.
What Crisis Simulator Provides:
• Actionable outputs uniquely aligned to your playbooks and risk
• Detailed decision logs and comprehensive debriefs identifying strengths, gaps and recommended improvements
• A built-in environment to draft and produce real communications materials (statements, emails, internal notes, social posts) that feed directly into crisis plan updates
Crisis Simulator is just one of the tools in the Crisis, Issues and Risk Suite. Discover how Risk ID helps you identify vulnerabilities before launch and Sage Synthetic Audiences let you test messaging with real audiences before crisis strikes.
A dynamic, counselor-led environment for training teams, validating protocols and pressure-testing strategies through realistic multi-channel crisis scenarios.
Our License to Lead U.S. research reveals a critical gap: 92% of stakeholders say their confidence declines if a company’s leadership changes its tune. Yet most organizations have never tested whether their leadership team will actually stay aligned when a real crisis unfolds.
Crisis plans exist on paper. Playbooks sit in folders. But the moment pressure hits — think competing information, media questions, regulatory calls, and internal panic — teams improvise. They contradict each other. They send mixed signals. That inconsistency is exactly what erodes stakeholder confidence.
Crisis Simulator closes this gap. It’s the training ground where leadership teams practice staying aligned under realistic pressure before they have to do it for real.
You’ve prepared your playbook. But has your team?
Crisis Simulator is a secure, AI-powered simulation environment — part of our Crisis, Issues and Risk Suite — that recreates real crisis conditions with precision. It’s fully customized to your organization’s playbooks, escalation paths and governance models. As participants make decisions, automated investigations and monitoring simulate evolving facts across channels: emails, dashboards, media inquiries, social sentiment, regulator pressure, executive conflict. A FleishmanHillard counselor runs each simulation to ensure strategic accuracy and privacy while delivering a true-to-life experience.
What Crisis Simulator Provides:
• Actionable outputs uniquely aligned to your playbooks and risk
• Detailed decision logs and comprehensive debriefs identifying strengths, gaps and recommended improvements
• A built-in environment to draft and produce real communications materials (statements, emails, internal notes, social posts) that feed directly into crisis plan updates
Crisis Simulator is just one of the tools in the Crisis, Issues and Risk Suite. Discover how Risk ID helps you identify vulnerabilities before launch and Sage Synthetic Audiences let you test messaging with real audiences before crisis strikes.
