Sage Audiences
Accurately Simulate Stakeholder Reactions
Know how the audiences that matter are likely to respond before your message goes live.
Every message is a prediction. Most teams test messaging with internal focus groups or generic AI personas. But neither reflects how your actual stakeholders think or will react.
Unlike generic AI personas, Sage Audiences — part of our Crisis, Issues and Risk Suite — are built with the right inputs and tested for accuracy. Our models combine proprietary audience data, behavioral and attitudinal signals, client context and human validation to simulate real-time stakeholder reactions, with verified accuracy up to 94%. In recent testing, validated Sage Audiences performed 15 percentage points better on average than audiences created without the right inputs and validation. The platform won a Silver AMEC Award for Best Use of Technology in Communications Measurement.
Here’s what matters: before you launch a campaign, pitch an initiative or craft a crisis response, you test it with audiences modeled to reflect how your actual stakeholders will react. You see where messaging resonates. Where it misses. Where it triggers risk.
Teams can start with syndicated bundles—C-Suite leaders, corporate communications media, investor relations specialists and other high-value stakeholder groups available off-the-shelf. For campaigns targeting specific sectors, custom builds deliver precision. In crisis situations, Sage Audiences can model robust stakeholder audiences quickly, helping you pressure-test language, anticipate backlash and move with confidence.
What Sage Audiences Provide:
• Tested accuracy up to 94%, outperforming generic synthetic audience models by an average of 15 percentage points
• Syndicated, always-on audience bundles for common stakeholder groups
• Custom audience builds for sector-specific, issue-specific or moment-specific campaigns
• Crisis-speed modeling to test language and anticipate stakeholder reaction in hours, not weeks
Sage Audiences are part of the Crisis, Issues and Risk Suite. Learn how Risk ID identifies vulnerabilities before launch and Crisis Simulator builds leadership alignment under pressure.
Know how the audiences that matter are likely to respond before your message goes live.
Every message is a prediction. Most teams test messaging with internal focus groups or generic AI personas. But neither reflects how your actual stakeholders think or will react.
Unlike generic AI personas, Sage Audiences — part of our Crisis, Issues and Risk Suite — are built with the right inputs and tested for accuracy. Our models combine proprietary audience data, behavioral and attitudinal signals, client context and human validation to simulate real-time stakeholder reactions, with verified accuracy up to 94%. In recent testing, validated Sage Audiences performed 15 percentage points better on average than audiences created without the right inputs and validation. The platform won a Silver AMEC Award for Best Use of Technology in Communications Measurement.
Here’s what matters: before you launch a campaign, pitch an initiative or craft a crisis response, you test it with audiences modeled to reflect how your actual stakeholders will react. You see where messaging resonates. Where it misses. Where it triggers risk.
Teams can start with syndicated bundles—C-Suite leaders, corporate communications media, investor relations specialists and other high-value stakeholder groups available off-the-shelf. For campaigns targeting specific sectors, custom builds deliver precision. In crisis situations, Sage Audiences can model robust stakeholder audiences quickly, helping you pressure-test language, anticipate backlash and move with confidence.
What Sage Audiences Provide:
• Tested accuracy up to 94%, outperforming generic synthetic audience models by an average of 15 percentage points
• Syndicated, always-on audience bundles for common stakeholder groups
• Custom audience builds for sector-specific, issue-specific or moment-specific campaigns
• Crisis-speed modeling to test language and anticipate stakeholder reaction in hours, not weeks
Sage Audiences are part of the Crisis, Issues and Risk Suite. Learn how Risk ID identifies vulnerabilities before launch and Crisis Simulator builds leadership alignment under pressure.
