Crisis Management

Crisis Management

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Crisis Management

Companies spend years building a brand, establishing their reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. The FleishmanHillard crisis management approach, or A.R.C.™ methodology, applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Our global team of senior crisis counselors is certified against the methodology...

Companies spend years building a brand, establishing their reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. The FleishmanHillard crisis management approach, or A.R.C.™ methodology, applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Our global team of senior crisis counselors is certified against the methodology – and equipped with all its proprietary tools – through our industry-leading training program. FleishmanHillard’s experts have handled diverse issues, including fatal workplace accidents, management-labor disputes, litigation, executive changes, government investigations, product failures and recalls, natural disasters, workforce reductions, and activism. In addition, we can help manage longer‑term issues and prepare for crises so that your team is ready.

What We Do

Crisis Preparedness

Our preparedness training draws on FleishmanHillard’s expansive real-world crisis management expertise to provide a client with the simulated twists, turns and pressures of a real crisis.

Crisis Management

We discover the facts, define the contextual circumstances, classify the gravity of the situation and define the operational measures needed immediately. We drive constant communication with all stakeholders, listening and responding to all issues and concerns. We work in real-time and across all traditional and social media channels.

Issues Management

Our team provides counsel steeped in real-world experience to address the spectrum of potential issues that can have a negative impact on an organization's reputation, from natural disasters to cyber security.

Litigation Communications

Litigation often follows a crisis, or it can act as the trigger that begins a crisis. FleishmanHillard’s counselors have experience managing litigation involving intellectual property, wrongful termination, harassment and discrimination.

Labor and Restructuring Communications

FleishmanHillard’s crisis specialists are experienced in managing crises involving employees, one of a company’s most important assets. Areas of expertise include labor and management issues, employee dismissals, executive changes, criminal activity and workforce reductions.

Reputation Recovery

Following an issue, our team works to monitor and modify messaging, update playbooks to prepare for future crises, and evaluate response and recovery communications.

Areas of Expertise

We cover the wide range of crisis situations, notably:
Industrial accidents and natural disasters
Data breaches and cyber security
Transportation accidents
Business continuity situations and network outages
Workplace situations (violence, executive changes, workforce reductions)
Financial crises, corruption, and malfeasance
Product failures and recalls
Special interest group attacks and labor campaigns
Regulatory and law enforcement investigations
Commercial, criminal and civil litigation

Who We Are


Crisis Management
  • This Crisis Counselor’s Onsite Lessons from the Global Citizen Festival

    Elizabeth Borrelli

    October 1, 2018

    Elizabeth Borrelli No matter how much you prepare for a crisis, you don’t truly know how you’ll act until you’re tested. I had that chance while attending the Global Citizen Festival attended by 60,000 people this past weekend when I got caught up in the stampede fleeing New York’s Central Park.  After exiting the portable restroom area,...

  • Best Practices for Engaging Employees in Cybersecurity

    Holly Anderson

    September 26, 2017

    Holly Anderson When companies take a check-the-box approach to educating and engaging their employees in their cybersecurity efforts, they make a critical mistep. More than half of all breaches can be linked to insiders. These mistakes can be costly to an organization’s reputation. FleishmanHillard’s 2017 Authenticity Gap Report shows 59 percent of consumers believe companies are not...

  • Ransomware is Scary Enough…

    Scott Radcliffe

    June 28, 2017

    Scott Radcliffe Just a few weeks ago, the WannaCry ransomware attack nearly marauded around the networks of victims including the U.K’s National Health Service, crippling their operations in the process. Just yesterday, another ransomware attack, detailed in this Wall Street Journal article, quickly spread to organizations across Europe and beyond. An initial attack on the Ukrainian Central...

  • Companies Need a Holistic Approach to Cybersecurity That Keeps Up With Innovation

    Chris Nelson

    April 1, 2015

    Chris Nelson We live in a data-driven society. Data fuels our homes, our cars, our schools, our hospitals, our offices, our mobile/wearable devices. As technology has advanced, we’ve learned that we enable better service and increase efficiency by sharing data. But with these advantages come the cons – literally. The more we share data that’s increasingly personal...

  • Day 15 of Pros and Conversation Series: Crisis Planning – A Letter to CEOs

    Marjorie Benzkofer

    November 21, 2014

    Marjorie Benzkofer As we conclude our 15 Days of Pros and Conversation series today, we end on what is arguably the most important of all 2015 planning topics – crisis preparedness and the growing need for leaders to anticipate issues and to have a well thought-out strategic and tactical response plan. Especially in today’s environment, where news...

  • Crisis: Why Your Clients Need to Prepare – NOW!

    James Dunny

    August 26, 2013

    James Dunny Things go wrong! A basic premise of humanity is that that we can’t possibly cruise from success to success without hitting a bump along the way. This bump can take many forms but, if it is severe and especially if it is mismanaged, it can test the very foundations that a company or a business...

Most Recent

  • This Crisis Counselor’s Onsite Lessons from the Global Citizen Festival

  • Best Practices for Engaging Employees in Cybersecurity

  • Ransomware is Scary Enough…

  • Companies Need a Holistic Approach to Cybersecurity That Keeps Up With Innovation

  • Day 15 of Pros and Conversation Series: Crisis Planning – A Letter to CEOs

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