As Chief Business Development Officer, Della Sweetman is an energetic leader with a record of leading global and large-scale business development initiatives to attract and grow major clients across industry sectors. In October 2016, Sweetman led the launch of a dedicated business unit to reinvigorate FleishmanHillard’s business development function and drive a stronger growth culture. Responsible for collaboration efforts across agency brands, with Omnicom Public Relations Group, DAS and Omnicom partners, she also supports agency Client Growth and Marketing initiatives. Sweetman is a career agency professional with expertise in strategic planning, brand marketing and reputation management, as well as talent, operations and P&L management. She was formerly FleishmanHillard’s Americas business development leader and General Manager for Southern California. An active advocate and sponsor for women in leadership and diversity and inclusion, Sweetman is a steering committee member for the New York Chapter for Omniwomen, an Omnicom-wide initiative to advocate for women in leadership. She was a general session panelist at Colorcomm 2017 and participates on local chapter panels. Originally from the Fiji islands, Sweetman relocated to the United States in 2000.