Dianna Kraus

Dianna Kraus is the global managing director of FleishmanHillard Sports, responsible for delivering and expanding unique service offerings targeted to the sports ecosystem. She has led strategic communications programs for global and domestic sports sponsors in the financial services, technology, automotive and consumer sectors and brings deep expertise in brand activations around mega sporting events.

Kraus helps brands develop thoughtful communications programs that propel consumers to action and deliver on business objectives, often through partnerships with athletes, celebrities, brand ambassadors, and sports teams, leagues and properties such as the Olympic Games, FIFA World Cup, NFL Super Bowl, and New York Fashion Week. In addition to her FH Sports leadership role, Kraus serves as the head of FleishmanHillard San Francisco’s consumer marketing practice as well as the agency’s global client relationship with Fitbit.