Ephraim Cohen is the general manager of FleishmanHillard’s New York office, overseeing the day-to-day operations of the office. Prior to this position, he helped lead the social practice for the firm’s East region. Among his previous roles, he was executive vice president of innovation at MWW, where he led the development of new approaches and platforms, and founded and ran The Fortex Group, an industry community-building firm targeting the media, music, video and marketing industries.