Michael Rinaman leads client experience and measurement for FleishmanHillard’s TRUE Global Intelligence capability. He develops integrated, outcome-focused measurement across earned, paid, owned and shared media. He also manages domestic and global measurements for clients across a variety of sectors, including technology, consumer, corporate and healthcare, to provide quantitative and qualitative assessments of performance across communications and marketing activities. Rinaman specializes in traditional and social media measurement, digital analytics, primary research methods and paid media analysis. Throughout his career, Rinaman has focused on strategic, data-driven consulting, using data to develop compelling narratives that allow clients to solve complex business and communications problems.