In his 20 years as a communications professional, Michael Steavenson has partnered with some of the biggest and most dynamic B2C and B2B technology brands in the world. He currently co-leads FleishmanHillard’s New York Technology sector and serves on the FleishmanHillard global crisis leadership team. Steavenson specializes in working closely with brands to develop and employ integrated marketing campaigns that tell a technology story. These have included marketplace positioning, corporate reputation, product, service and platform launches, media and influencer relations, executive visibility and thought leadership and issues and risk management. He is certified in FleishmanHillard’s proprietary A.R.C. communications methodology, serving as a company crisis counselor to help brands deliver immediate, powerful and effective first responses at the onset of a crisis.