Paul Afshar supports the reputation management practice at FleishmanHillard Fishburn in London. He works with some of the world’s leading brands to shape their CSR and social investment strategies. Having spent four years in China, where he ran a successful e-commerce start-up he saw firsthand the effects of climate change on the nation’s capital. Paul writes widely on global sustainability issues and UK-China business relations for the Huffington Post and the Independent.