11 Influencer Marketing Trends to Track in 2019
March 14, 2019
Year-over-year, marketers continue to allocate more budget to influencer marketing. In 2019 we are seeing the biggest YOY jump yet, with an estimated $2B more put toward this channel than in 2018. What trends are driving the increase this year? Here are 11 that FleishmanHillard’s social & innovation team is tracking now. 1. The Rise of the...
Football Fans Claim They Just Want to Enjoy the Game – but Their Gameday Conversations Say Otherwise
February 7, 2019
Why Brands Investing in Sports Need to Listen Against a backdrop of social and political volatility that has bled into football headlines in recent seasons, the turtle like pace of the lowest scoring Super Bowl of all time and play-it-safe nature of the majority of its advertisers stood in stark contrast. The surrounding social conversation...
Our Top 10: Day 3 at SXSW
March 11, 2018
Day 3 of SXSW is in the books and we’ve been connecting the dots between sessions. Yesterday we touched on the influence of tech leaders and disrupters over brands at this year’s festival. Today, we have more on the soft side of things. The intangibles. “Culture” has been thrown around in a lot of different...
Our Top 10: Day 2 at SXSW
March 10, 2018
With a few more sessions under our belts, we’re starting to see some content themes emerge. But what’s been really interesting is seeing the shifts in who’s participating in the panels. There’s still big names popping up - Bernie Sanders, Elon Musk, Dan Rather, Melinda Gates, to name a few – but the most popular panels are led by emerging innovators...
Our Top Ten: Day 1 at SXSW
March 10, 2018
Welcome to “Our Top Ten,” a special daily series coming to you direct from the streets (and hotel lobbies and conference rooms) of Austin, TX for the 2018 SXSW Interactive Festival. Just sit back and consume - our on-the-ground team will distill the important themes from the day for you. We might as well get...
Social Media’s Effect on Winter’s Largest Sporting Event
March 1, 2018
Driven by technology, the world we live in is moving very quickly – and the things people were talking about four years ago are very old news. Similarly, what we’re talking about today will be replaced over the next four years. It’s difficult to even imagine what will have everyone talking in year 2022. When...
May I Have Your Attention, Please?
February 12, 2018
Time. It’s our most valuable resource. How we choose to spend it is up to each of us. But there’s a lot competing for our time… and for our attention. Studies have shown that the average person sees up to 10,000 brand messages a day. And while that frequently-shared factoid claiming that people now have a shorter...
What to Know about Instagram's New Paid Partner Tagging
July 7, 2017
Instagram will soon display a “paid partnership” tag on creator posts and stories indicating when a post from an influencer has been paid for by a brand. First rumored to be released in March of this year, the tag is similar to Facebook’s branded content tool. Creators will tag the brand they are partnering on the...
Merging Realities: The Future is Hyper-Personalized
June 22, 2017
Conversations around virtual reality (VR), augmented reality (AR) and mixed reality (MR) as emerging technologies have been on the increase for the last 8 years, growing by 50% on average, each year. We see that usually conversation spikes around festivals where technology and innovation are at the core. The implications for entertainment are clear and well...
Snapshot: Pinterest Lens
March 29, 2017
Pinterest recently released their new Lens feature, one of the new visual discovery features to be introduced in 2017. Still in Beta testing, the Lens tool lets Pinners take photos of real-life objects and find similar e-commerce options for purchase. Acting as a "real world" search engine, users can either take a photo or use...
The Art of Holding the Human Attention Span
September 22, 2016
Time is one of our most valuable possessions. We can never seem to find enough of it, and we hate to waste it. And because of this, it’s often difficult to really capture our complete focus and attention, because that requires our time. Once we’re hooked though, we are suddenly willing to give up lots...
Customers – How to Catch ‘Em All with Pokémon GO
July 20, 2016
By now we all know Pokémon GO is taking the Internet by storm, but what do these pocket monsters and their tenacious trainers mean for your brand? For the uninitiated, Pokémon GO is the new free-to-play GPS-based mobile game merging the Pokémon Company’s 20-year-old franchise with the framework of former Google internal startup Niantic Lab’s...
The Science Behind Swipability
July 9, 2015
In the last year, we’ve seen a sharp increase in the usage of online dating services, largely due to the number of dating apps available through a smartphone. Apps like Tinder have not only gained widespread popularity, but they’ve also worked their way into the vernacular people use to communicate likes and dislikes (swipe right...
The FleishmanHillard 2015 Social Health Survey
April 7, 2015
How people care for themselves and others using social and mobile media Which networks people use and how they use them differs greatly depending on age range as well as whether the person is looking for information about their own health or finding information as a caregiver to someone else. The charts below show the...
Up Periscope? The Buzz Around Twitter's New Feature
March 26, 2015
Early this morning, I sent an alert to my colleagues: “The new hotness in personal live streaming is Periscope from Twitter, available as of roughly 38 seconds ago: http://www.engadget.com/2015/03/26/periscope/. DOWNLOAD IT. Plus, per influencer @AndrewKam on Twitter, it allows for easy replay post-event (Meerkat not so much at the moment). This is our life, people, get on it!"...
A Closer Look at Our Partnership With Storyful
March 10, 2015
One of the most exciting areas of FH ContentWorks is the ability to quickly explore and implement new, highly effective approaches to content strategy, creation and distribution. Today’s announcement of our partnership with Storyful is a perfect example of bringing our clients’ content marketing efforts to a new level. We’ve always know people connect with...
The Anatomy of a Like
March 4, 2015
Like. It’s a word that accompanies many different meanings. When it comes to social, it can be defined as a simple sign of enjoyment, support or general admiration for content posted on social platforms, often in the form of a thumbs up or a heart. But the action of “liking” content can actually mean many...
2015: The Year of Authenticity
February 4, 2015
FleishmanHillard's Dallas insights team contributed to this article. 2014 was a year of social change. A year when we saw brands shift from offering surface engagement to deeper relationships. We saw the idea of access over ownership take off and create communities of people with shared interests, goals and needs. In many ways, 2014 was...
What You Need to Know about Paid vs. Organic Brand Content on Facebook
January 28, 2015
Also contributing to this analysis: Patrick Garrett & Erin Husband As of January 1, 2015, Facebook is now detecting overt commercial messages within its Newsfeed content and will prevent such messages from reaching general audiences without a targeted paid social campaign. Though a paid push is still important to increase overall reach at the time of...
What's New for CES 2015 Day Four?
January 9, 2015
It’s hard to believe that the 2015 International CES has already come to an end. After four long days and over 160,000 guests from all over the world, tech lovers say goodbye to Las Vegas as they reminisce about their favourite brands and CES experiences. FH TrueIQ continued to monitor the remaining online conversations on...
Day One: What's Trending at CES 2015?
January 6, 2015
If you love technology, electronics and staying up to date on the latest trends, then you’re probably excited about the 2015 International CES! That’s right, the world’s largest tech and electronics trade show kicked off today in Las Vegas and our FH TrueIQ team is here to witness it all in real-time as the show’s...
Conversations on Content
November 18, 2014
I recently had an opportunity to sit down with Cision's Jay Baer as part of his Content Conversations video series. In the interviews, we discuss content, from measurement to engagement. Measuring the effectiveness of content: http://youtu.be/CjlW6x4OAhI Reaching audiences with content: http://youtu.be/_06TkTSwyto Read the full articles on measuring content effectiveness and reaching audiences with content.
Sports at the Speed of Social: Key Takeaways
November 3, 2014
Last week, FleishmanHillard hosted a panel discussion for a packed room at the 2014 Holmes Global PR Summit on the topic of “Sports at the Speed of Social.” Arguably, no industry has been more impacted by the explosion, and constant evolution, of social media than the world of sports. Moderated by FleishmanHillard's Mitch Germann, alongside...
FleishmanHillard Launches LinkedIn Certified Content Marketing Workshops
October 29, 2014
We are very pleased to announce that we are formally launching Content Marketing Workshops for LinkedIn. FleishmanHillard is the first agency certified to conduct Content Marketing Workshops for LinkedIn , a service that is provided to clients as part of FleishmanHillard’s Native Newsroom offering. We developed the offering with LinkedIn’s Marketing Solutions, who trained our professionals as...
Here's What the Media in Social Media Means
July 15, 2014
The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the best media properties demand the best stories for their users. What Facebook’s (and, for that matter, Google’s) technology looks for...
Programming Video Channels for YouTube
June 24, 2014
This post was originally featured in PR News. What a brand gets out of YouTube depends on what it puts into it. Brands that want to capture users’ attention and maximize their video investment must make sure their videos/channels are optimized for easy discovery. They also need to keep users coming back for more. If...
How to LinkIn With B2B
April 30, 2014
LinkedIn has always been the social media channel that’s all about business—professionals talking to professionals. Yet, brands have only awakened in the last year or so to the potential of the wide-ranging and extended conversations they could be having with LinkedIn’s elite membership, beyond the standard search for job candidates. Now that they have, many...
From SXSW: Why You Should Care About Health Tech
March 18, 2014
There’s an old adage that if you can’t see it, it doesn’t exist. Historically it’s come up most often in conversations about God. Can’t say I had or saw any of those conversations last week at SXSW. What I did see was a ton of conversations on health tech. Everyone’s talking about wearables, the connected...
SXSW Day 2: From Data and Privacy to Lady Gaga
March 9, 2014
Can you believe that it's already day three at SXSW? By the end of day two, SXSW conversations continued across the Internet, generating more than 157K mentions and over 225 million impressions! Our FH black box Lounge team identified today’s top trends, which included continued discussions around Lady Gaga and the Doritos brand partnership along...
SXSW Day One Generates Over 141,000 Tweets
March 8, 2014
Our team had a great day one at SXSW Interactive and the FH black box Lounge, which was buzzing with data, social and tech enthusiasts. Things were just as active outside the Lounge as online conversations generated more than 141,000 tweets with SXSW mentions. In addition, top hashtags included #boldstage, which generated over 5000 mentions thanks...