Sports
For more than 30 years, FleishmanHillard Sports has shaped the narrative for some of the world’s most iconic and transformative brands across sports, telling ownable stories that drive business outcomes while protecting their reputation and high-value investments.
As the operating environment becomes more complex and brands increasingly compete for relevance and trust, marketing and communications leaders need a partner that can bring the right balance of offense and defense to win the hearts and minds of multi-stakeholder audiences when the world is watching.
That’s where we play, and win. Our Sponsorship Communications Playbook fuses extensive event-tested experience with intelligence-driven tools to not only create ownable moments that generate positive storytelling but also mitigate risk with precision.
Our Work
Turned a subtle mention into a press conference surprise that generated so much buzz and product demand that it created a new product release. 
Tackled the monumental challenge of rebranding one of EA SPORTS’ icon franchises and positioned the game as the future of global football. 
Leads communications for the first host committee in history with the Super Bowl and World Cup in the same year. 
Turned Jordan Brand’s debut on a global football kit into an iconic launch moment that drove record sales and credibility in new categories. 
Lit up landmarks around the world to amplify the biggest human rights movement for persons with disabilities. 
Used the NFL Draft red carpet to drive conversation highlighting how comfort and style could coexist, even on the biggest stages. 
Helped turn pandemic challenges into opportunities that fueled continued momentum for professional wrestling’s new disruptor. 
Delivered one of the season’s best tunnel walk moments when David Montgomery wore a Scouting sash as part of his gameday fit to drive Scouting signups. 
Leveraged Kirk Cousins’ documented fandom to create a surprising brand moment to reward fans. 
