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Intelligence, Insights and Measurement

In a world awash with noise and uncertainty, clarity is the ultimate advantage.

As an award-winning intelligence consultancy for the business of communications, we unite data, AI, institutional knowledge, and human expertise to deliver measurable business impact and insights you can act on.

Built on uncompromising integrity, objective truth-telling, and substance over spin, we engineer solutions purpose-built for your objective. We turn fragmented signals into actionable foresight that fuels strategy, drives growth, and defines your competitive edge. Our solutions empower you to connect more deeply with your audience, anticipate disruption, build and safeguard reputation, and unlock opportunity at unprecedented precision.

Combining boutique agility with global scale and network reach, we move swiftly and with precision, propelling you forward. Bold, future forward, and fiercely human, we don’t just analyze data; we define what comes next.

Americas
Americas

Global Managing Director EJ Kim Brings New Leadership and Strategic Innovation To TRUE Global Intelligence

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Global
Global

Why Primary Research is the Power Source for AI That Works 

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Our Products

Proprietary Products for Research and Analytics

omniearnedID™

omniearnedID is our patent-pending insights-to-impact analytics platform. Based on audience IDs, it provides behavior-based intelligence, more accurate customer journeys, cultural trend analysis and prediction, and provides the ability to map earned exposure to brand health and sales.