Research and Analytics
We’re relentless about discovering unique audience insights and emerging trends. Because creating authentic and engaging communications depends on them. TRUE Global Intelligence, our award-winning insight and analytics practice, uncovers the truth about clients’ stakeholders, operating environment, competition and more to ensure that the work we deliver creates relevant connections with audiences to help clients realize goals and sustain success.
DE&I Decoded: APACView Report
Engaging Gen Z Through SportsView Report
Cultivating relief and hope for U.S. farmersView Case Study
Life Beyond the Labels: The Role of Intent and Inclusion in Authentic Brand ConnectionsView Report
Proprietary Products for Research and Analytics
omniearnedID is our patent-pending insights-to-impact analytics platform. Based on audience IDs, it provides behavior-based intelligence, more accurate customer journeys, cultural trend analysis and prediction, and provides the ability to map earned exposure to brand health and sales.