Flex|N|Gate Workplace Safety Communications

the ask

Enhance Flex|N|Gate’s already strong safety culture with efforts outside the usual training and certifications.

Flex|N|Gate’s target for safety is zero workplace incidents. To make progress toward that goal and achieve next-level excellence, they knew they needed to do more than just communicate rules. They needed to inspire employees to own safety — for themselves and those around them. Flex|N|Gate asked us to help them do it with a unique internal communications approach that would rally employees around workplace safety.

Man wiring cables at work wearing a hardhat

5% reduction in incidents related to the “5 Safety Foundations.”

our solution

Don’t focus on workplace safety. Focus on what workplace safety means.

We knew we needed to evoke emotion to truly change behavior, so we shaped communications around what we knew employees valued: life outside of work with the people and things they love. With the Zero In On Safety campaign, we highlighted Flex|N|Gate’s “5 Safety Foundations,” covering the top companywide safety risks according to research. And we emphasized that zero incidents at work means zero time missed in life.

The campaign kicked off with a video from the CEO, establishing safety’s importance to the company, and all employees were invited to sign a pledge committing to the desired behaviors. Across Flex|N|Gate’s global footprint, we gave workplace safety a consistent look, feel and message while allowing local plant managers to pick and choose from the toolkit we created, using the materials they felt best suited their own workforce.

the impact

Safety performance improved and incidents went down — even through COVID-19.

The Zero In On Safety campaign launched just before the pandemic impacted Flex|N|Gate plants and shifted priority messaging worldwide. Still, the first-year results were positive because the campaign’s principles and strong brand presence provided a consistent foundation for communication. Today, Flex|N|Gate continues to work toward their zero-incidents target — leading to zero missed life moments for their employees.

25%~

of Flex|N|Gate facilities haven’t had a lost-time accident in two years

60%+

of Flex|N|Gate facilities showed improvement in overall Recordable Injury Rates

Moving the Needle Toward an Even Safer Workplace

Enhance Flex|N|Gate’s already strong safety culture with efforts outside the usual training and certifications.

5% reduction in incidents related to the “5 Safety Foundations.”

Don’t focus on workplace safety. Focus on what workplace safety means.

Safety performance improved and incidents went down — even through COVID-19.

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Employee Login

Moving the Needle Toward an Even Safer Workplace

Enhance Flex|N|Gate’s already strong safety culture with efforts outside the usual training and certifications.

5% reduction in incidents related to the “5 Safety Foundations.”

Don’t focus on workplace safety. Focus on what workplace safety means.

Safety performance improved and incidents went down — even through COVID-19.

More in Employee Communications

The Topic of Vaccines Is Complicated — Employee Education Is a Good Place to Start

Keeping Up with the Changing Face of Workplace Safety

Can Your Organization Mandate Vaccinations for Workers? And Should It?

The Pandemic Is Taking a Toll on Your Employees’ Mental Health

If Your Organization Includes Represented Employees, Remember to Engage the Union

Building a Culture of Workplace Belonging through DE&I Communications

How to ‘Build Back Better’ When it Comes to the Employee Imperative

The Changing Insurance Landscape and Advisory Role of the Broker

CEO Communications During the COVID-19 Recovery