5% reduction in incidents related to the “5 Safety Foundations.”
Don’t focus on workplace safety. Focus on what workplace safety means.
We knew we needed to evoke emotion to truly change behavior, so we shaped communications around what we knew employees valued: life outside of work with the people and things they love. With the Zero In On Safety campaign, we highlighted Flex|N|Gate’s “5 Safety Foundations,” covering the top companywide safety risks according to research. And we emphasized that zero incidents at work means zero time missed in life.
The campaign kicked off with a video from the CEO, establishing safety’s importance to the company, and all employees were invited to sign a pledge committing to the desired behaviors. Across Flex|N|Gate’s global footprint, we gave workplace safety a consistent look, feel and message while allowing local plant managers to pick and choose from the toolkit we created, using the materials they felt best suited their own workforce.