Is NGO Scrutiny Reducing Supply Chain Transparency?

NGOs play a vital role in regulating and holding brands and retailers to account, especially when it comes to the transparency of their supply chains – but are their radars locked onto the wrong targets? In developing markets where legislation…

Build a Brand Reputation with Effective Cause Marketing

This article was written by Janet Robinson, a member of FleishmanHillard’s International Advisory Board. She also is the former CEO of The New York Times Company;  Chairwoman of the Presidential Board of Trustees of Salve Regina University and a trustee of the Carnegie…

Millennials Rise to Power in Hong Kong

The dust has settled on the floor of the Legislative Council, more succinctly known as LegCo. Following a six-week campaign period, a record high turnout at polling stations voted in Hong Kong’s youngest legislature since the handover in 1997. Now,…

The Age of the Media Artisan

I cringe when I see the word artisan.  It’s over-used and applied liberally when there is no evidence of real craft.  I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is…

Is Your Reputation 2017 Ready?

Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is…

How Important is Integrity, Really?

There is a saying that integrity is about doing the right thing, even if no one is watching.  For companies, the motivation to do right can be viewed from two perspectives. On a base level, it dramatically reduces the risk…

Crafting a Compelling Story: Top Ten Tips

Charles Muggeridge, who helps lead the healthcare team for FleishmanHillard's Toronto office, recently summarized a talk the agency delivered at a start-up hub in downtown Toronto. The session was focused on top ten tips for crafting a compelling story. They…

Three Qualities PR Professionals Can’t Afford to Lose – and Two They Need to Gain

My husband was a great fan of David Bowie and really grieved for him when he died. When he heard the news he changed his Facebook profile picture to his favourite Bowie image and played his music every night for…

The Importance of Public Relations Involvement in Native Advertising

The following article was written by Janet Robinson, a member of FleishmanHillard’s International Advisory Board. She also is the former CEO of The New York Times Company;  Chairwoman of the Presidential Board of Trustees of Salve Regina University and a trustee of the…

A Truth Well Told: PR Professionals Should Keep the Art of Writing Alive

Content marketing specialists seem to be the new “job du jour.” Every creative and communication firm wants one and those that have them claim that their person can create gold from straw. For PR professionals, now is the time to…

Hispanic Growth Putting Authentic Engagement to the Test

Cultural relevance is becoming increasingly important across all media and communications platforms. Unless you’re living under a rock or miraculously managed to part ways with your smartphone, it’s hard to miss the headlines about the growing influence of the Hispanic…

Protecting Corporate Reputations with the Investment in a Cybersecurity Team

The following article was written by Janet Robinson, a member of FleishmanHillard’s International Advisory Board. She also is the former CEO of The New York Times Company;  Chairwoman of the Presidential Board of Trustees of Salve Regina University and a trustee of…

Food, Drink and Venture Capitalism

A recent networking event hosted by the National Venture Capital Association and the Emerging Markets Private Equity Association (EMPEA) provided a reminder that even two-person companies can champion the fundamentals of brand management, innovation and business development. The event focused…

Cybercrime – from the IT Department to the Boardroom

Where we shop and what we purchase, to how we travel to work, we constantly give up personal information for the sake of convenience – the Internet of Things (IOT) has effectively made mines out of our mobile phones for…

Cannes - The short and long of it. From Lions to Elephants.

The dust is settling following the 2015 Cannes Lions International Festival of Creativity.   The winners of the coveted gold Lions were decided following a marathon judging effort.  The results were then dissected amidst a whirlwind of backchat and canapés. Among…