“AEW has defied expectations with our meteoric rise, record-high ratings, strategic media presence and innovative product that draws the youngest-skewing wrestling audience on TV. FleishmanHillard has been our trusted counselor and valuable partner through it all.”
Build a partnership as relentless as the challenges themselves.
When the pandemic put AEW’s weekly national tour on hold just five months after its debut, keeping fans out of the stands, we flexed every strategic, creative and innovative muscle we had to keep AEW top of mind.
We pivoted to keep their flagship show AEW: Dynamite, at the top of ratings every Wednesday. Infiltrated the mainstream across local, national and global media. Developed key COVID-19 messaging and communications. Planned and facilitated multiple virtual media briefings with global media and press conferences. Helped develop an epic reenactment idea to promote AEW’s charitable giving during the holidays. And kept coverage steady as AEW gradually brought back live television audiences in Jacksonville, Florida, before returning to weekly shows on the road.