Employee Login

Enter your login information to access the intranet

Enter your credentials to access your email

Reset employee password


Rocking the Tech Scape with an Out-of-This-World Product Launch

4 min read
OFFICES: San Francisco, New York, Dallas, Boston, Dublin and Singapore
FitBit display text the future of wearables

Fitbit’s most-attended launch event with 1,000+ attendees across 20+ countries.

our solution

Embrace the situation and go big.

Virtual events had been happening, but we wanted Fitbit’s events to raise the bar in every way possible. We concepted and art directed the vision for an immersive virtual event experience that not only allowed visitors to escape from the everyday stresses of the world through engaging videos, 3D models and multimedia graphics, but that also brought to life Fitbit’s innovative product news and holistic health messages.

We guided a third-party vendor to create a serene virtual island retreat featuring various Fitbit speakers and self-guided stations that educated visitors on Fitbit’s next-level products, helping everyone understand the innovation within and reimagine the role of wearables in overall health and wellness. The event was a livestream designed for reporters that was then made available for them to revisit and explore at their convenience. Later, it went public for anyone to experience.

Woman with closed eyes text FitBit was primed to shock the industry
the impact

We delivered one of Fitbit’s most successful launches in one of the most challenging times and raised the bar for virtual events in our industry.

The response was everything we hoped for and more. Reporters from North and Latin America, EMEA, and APAC came in droves and left with nothing but praise for Fitbit, their products and the experience. The turnout was Fitbit’s most-attended launch event with 1,000+ attendees, including 580+ reporters from 20+ countries joining the virtual event. The company’s holistic health message swept across the globe in just a few days, and 100% of North American coverage featured Fitbit’s innovative story around total wellness.
total global impressions
total global articles
PRWeek Awards winner graphic

Best in Online/Virtual Events

PRovoke North America Innovation SABRE (In2SABRE) Awards 2021


In a virtual presentation and interactive site to/for media that’s worthy of its own post, Fitbit announced 3 new products.

Best in Technology

PRWeek U.S. Awards 2021