Avaya: Stuff Business People Say

In 2015 Avaya was working to shake off its old-school stigma and reposition itself as a cool, relevant 21st century tech brand. To connect with target business audiences seeking more from Avaya, they developed Ava, a quirky, tech-savvy brand persona,…

EA SPORTS: Madden NFL 15 - GIFERATOR

https://vimeo.com/126623633 EA SPORTS knows that its Madden NFL games lead to some friendly (albeit heated) competition. It also knows that one of the main ingredients fueling this competitiveness is trash talk. So to promote the latest installment of the Madden…

EA SPORTS: Madden NFL 15 - Madden Season

https://vimeo.com/126623632 Madden NFL has always inspired friendly competition among passionate fans. So to promote Madden NFL 15 – and to stay on top as America’s best-selling football game – EA SPORTS highlighted the fun of rivalries through a new campaign.…

Philips: Light Up the Dark

https://vimeo.com/127197353 For many people, winter can feel very long. For those in Sweden, it is long – almost nine months of dark days and nights. And with only a few hours of sunlight each day, winter can be especially hard…

AT&T: It Can Wait – The Power of a Movement

The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011. In 2012, AT&T moved the program from awareness to action by reaching out to schools…

FleishmanHillard and Energizer Bring Home Two Silver Anvils

NEW YORK, June 14, 2013 — FleishmanHillard won two Silver Anvils for its work with Energizer at the 2013 awards hosted by the Public Relations Society of America (PRSA). The campaign, “The Battery Controlled” — an awareness campaign to protect…

Giant Interactive Group: A New Idea on Attracting Investors

The phrase “steadily trending up” for a listed company is not necessarily good enough to attract investors willing to pay multiples to buy shares. So Giant (NYSE: GA) turned to FleishmanHillard to get new ideas on how to attract new…