Global China Practice

China today is a twin turbocharger for the world economy. It is both the world’s largest untapped domestic marketplace and its fastest-rising global economic power. The opportunities for global growth are immense for Chinese companies — but so too are the risks and challenges. As your emerging or established Chinese brand enters new markets, we’ll be there to help manage your reputation with important stakeholders. FleishmanHillard’s global network of experts has a proven record of promoting understanding, building brands and managing reputations for the growing roster of ambitious Chinese companies seeking opportunities around the world.

What We Do

Market Entry

Market entry strategy encompasses corporate communications and public affairs programs to establish your brand. And, if applicable, we can help you create a financial communications plan to support raising capital.

Stakeholder Education

Learn how to tailor your message to educate diverse — and critical — audiences: public officials, industry association executives, NGOs, business partners and competitors, suppliers, employees, individuals who live near company facilities, and investors, to name a few.

Strategic Relationships

Build relationships with key influencers, including leaders in commercial markets, government agencies, the financial markets, media and — in the case of mergers and acquisitions — employees on the factory floor.


  • Is Chinese Investment Welcomed in the United States?

    Bill Black

    Recent business news about foreign direct investment from China into the United States must be confusing to Chinese companies seeking to invest here.  On the one hand, there is the controversial acquisition by the Japanese bank, Softbank of the U.S. telecommunications operator Sprint.  The deal is controversial because the Sprint network includes hardware provided by…

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    Big Data Can Help Us Understand the ‘New’ Consumer

    Li Hong

    In today’s fiercely competitive world, products or services are facing one common problem, the old ways of segmenting consumers along broad socio-demographic and class based lines, has ceased to aptly describe the modern consumer, especially in terms of their ‘real-time’ relationship with a brand. Why? Because Digital technology and ‘Big’ data are changing the way…

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    Remembering Margaret Thatcher – A Personal View from China

    Bill Black

    Margaret Thatcher’s passing has generated an outpouring of opinion on the legacy of her time as Prime Minister of England.  She was a controversial figure in life and continued to be in her death.  Because she was so firm in her beliefs, one might say unyielding, there will likely never be a final judgment on…

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  • 中国公司应做五件事 减少中国网络威胁报道造成的间接损害

    Bill Black

    最近美国各大报用充满戏剧性的通栏标题,报道了来自中国的网络安全威胁问题。最新一条来自Mandiant公司的消息更指明,上海郊外的一座大楼正是大部分威胁的来源。虽然其中一些报道近乎歇斯底里,但是毫无疑问的是,所谓的网络战已经打响,而且中国并非世界上唯一卷入这种活动的国家。…

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    Five Things Chinese Companies Should Do to Limit Collateral Damage from Stories about a Chinese Cybersecurity Threat

    Bill Black

    American newspapers are full of dramatic headlines about a cybersecurity threat coming from China.  Most recently, a report from Mandiant Corporation has actually identified the building outside Shanghai from which much of the threat emanates.  Some of the coverage borders on hysterical, but there is no doubt that the so-called cyber war exists.  But there…

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    Chalk One Up for Democracy in China

    Bill Black

    This news strikes me as truly extraordinary.  Foxconn is going to allow employees to vote for their own union representatives.  Given that the company has 1.2 million employees, that's a lot of people to be introduced to true democracy. And this passage is particularly remarkable: The move is part of Foxconn's attempts to tweak its…

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  • CFIUS Approves New Acquisition

    Bill Black

    A new approval from CFIUS. Apparently, DNA sequencing does not reprresent a security threat: BGI-Shenzhen and Complete Genomics. (NASDAQ: GNOM) announced Friday that they have obtained clearance from the Committee on Foreign Investment in the United States ("CFIUS") regarding BGI's proposed acquisition of Complete pursuant to the previously announced Agreement and Plan of Merger, dated…

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    Rolling Out the Red Carpet For Chinese Investment

    Bill Black

    The message at the U.S. Ambassador's Investment Forum in Beijing on December 5th could not have been more clear to Chinese companies.  WE WELCOME YOU! Seeking to offset the disproportionate attention paid to some high profile deals that have encountered resistance in the U.S., American speakers at the forum, myself included, emphasized to the attending…

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    Fleishman Hillard Sponsors the U.S. China Investment Forum

    Bill Black

    China's growing overseas foreign direct investment was the focus of the U.S. China Investment Forum in Beijing on July 17th, attended by representatives of more than 200 Chinese companies considering investments in the U.S.  Fleishman Hillard was a major sponsor of the event, which brought together leaders from business and government from both sides of…

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  • Lost in Translation in Beijing

    Bill Black

    Beijing is a difficult city to navigate, made more so by the fact that even the natives don't know where anything is.  I spent about a third of my day yesterday lost in the city and nobody could help me. In the morning, I set out for breakfast with some colleagues at the Park Hyatt…

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    Return to Beijing

    Bill Black

    I am in Beijing, for the first time an a couple of years.  As with any stretch of time in this city, a lot has changed since my last visit.  Interestingly, both the U.S  and China are going through leadership transition processes.  For China it's a once in a decade event.  For the U.S., it's…

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    Sino American Relations - Better Than They Look

    Bill Black

    I attended a panel discussion yesterday on China. The event was held under Chatham House rules, meaning I can't reveal the organization or the participants. But I can describe the issues discussed. The event was clearly scheduled to coincide with Secretaries Clinton and Geithner's visits to China for the annual Strategic & Economic Dialogue (S&ED),…

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  • Making IPads

    Bill Black

    Marketplace, a program of American Public Media, has a fascinating and balanced video of workers assembling IPads at Foxconn's Shenzhen manufacturing plant.  The assembly line is clean and modern and there's a clip of workers playing soccer and the company-built soccer field.  A much more benign picture than we've seen from other media outlets. Click…

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    Is China More Capitalist than the U.S.?

    Bill Black

    is a radio program on National Public Radio that takes a controversial issue and subjects it to an Oxford-style debate with an audience that votes at the end on who won the debate. Its most recent debate tackled the issue of China versus the U.S. and which country is more capitalist.  It was a fascinating…

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    The Year of the Dragon will be a year of change in China

    Bill Black

    Fleishman Hillards corporate communications team in China, led by Dana Xu has issued a report that examines trends in China in 2012 across a variety of categories.  It is an excellent overview of what promises to be an extraordinarily consequential year in the modern history of China.  It is worth a very thorough read. Click here to…

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  • World Bank Predicts Moderating Growth in China

    Bill Black

    World Bank Predicts Moderating Growth in ChinaThe World Bank has issued a report entitled China 2030 that predicts moderating growth in the near to mid term.  The report indicates that the current rate of growth is "unsustainable" under current policies.  World Bank President Robert Zoellick was sanguine about the short term forecast, according to a…

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    Guest Post: Outbound Investment and the Evolution Toward Global Chinese Brands

    Bill Black

    My colleague, Dana Xu is our Senior Vice President and Head of Corporate Communications, Fleishman Hillard China.  She has some valuable insights on Chinese outbound investment.  Worth a thorough read: For years, economic headlines about China centered on foreign direct investment (FDI) – the capital flowing into the country from abroad. Now, the story is…

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    George Washington University Business School Dean on Chinese OFDI

    Bill Black

    Doug Guthrie is Dean of the George Washington University School of Business. In addition to his academic business credentials, he is also a China scholar and a huge advocate for better economic relations between the U.S. and China. In today's China Daily, he tasks President Obama to task for not speaking out in favor of…

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  • B to B Will Lead the Way for Chinese Global Brands

    Bill Black

    The Wall Street Journal has a fascinating interview with the Dean of the China Europe International Business School, John A. Quelch.  Dean Quelch talks about his plans for expansion and is clearly bullish on the growth of Chinese brands.  But he predicts that the business to business sector will lead the way.  His key quote:…

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    The Economist Elevates China Coverage

    Bill Black

    This week's Economist launches a new weekly special section on China.  It is a testament to the undeniable importance of China in the world economy.  According to the magazine: The principal reason is that China is now an economic superpower and is fast becoming a military force capable of unsettling America. But our interest in…

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    A Wave of Chinese Investment in Europe

    Bill Black

    Today's Financial Times has a story describing the growth of Chinese investment in Europe, particularly in Great Britain, described as "the most popular destination in Europe for Chinese inward investment."  Chinese investors see opportunities in Europe and Europe certainly needs the money. According to the story, Europe offers a vast range of investment opportunities that…

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  • Fleishman Hillard Wins Public Affairs Consultancy of the Year for Asia Pacific

    Bill Black

    Fleishman Hillard has won the Public Affairs Consultancy of the Year from PublicAffairsAsia at the Annual Gold Standard Awards Dinner, just concluded in Singapore only hours ago. The distinction recognizes outstanding performance in the areas of public affairs, government relations and corporate affairs by Fleishman-Hillard Korea, the most highly decorated office in the agency's Asia…

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    Amazing video

    Bill Black

    Here's a video of a 30 story building that was constructed in China in 360 hours.  That's 15 days, 2 weeks.  Watch and be amazed. http://youtu.be/LTmV9nltA_k

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    Advice for Chinese Companies from the Netherlands.

    Bill Black

    My colleague, Hanneke Verhelst, in Fleishman Hillard's Amsterdam office has deep experience with China.  She served as the public diplomacy officer in the Dutch Embassy in Beijing and she developed the current strategy for public diplomacy in China for the Dutch Ministry of Foreign Affairs.  She has some wise advice for Chinese companies seeking to…

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  • Another Reason for Chinese Companies to Invest in the U.S.

    Bill Black

    In a story broadcast by National Public Radio in the U.S., Chinese investors talk about one important incentive for investing in the U.S., something called an "investment green card."  As Chinese companies seek financial opportunities abroad, their owners are seeking opportunities to emigrate.  According to the story:Last fiscal year, nearly 3,000 well-to-do Chinese applied for…

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    "Made in China" Remains a Challenge

    Bill Black

    The Wharton School has issued a report on the challenges facing Chinese companies seeking to grow internationally.  It's is a fairly downbeat description, indicating that Chinese brands are viewed negatively all over the world in terms of quality.  Even within China, foreign brands are viewed more favorably that indigenous Chinese brands. A July 2011 survey…

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    Outbound Chinese Investment Will Surge, But Obstacles Remain

    Bill Black

    The Chinese Ministry of Commerce (MOFCOM) has released a report project strong growth in Chinese investment overseas.  "Going Out" is one of the priorities of the 12th Five-Year Plan announced last year and it is clear that the Chinese government will be encouraging companies to invest overseas.  China is now the fifth largest source of…

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  • Obama Cites China Threat in Pentagon Review

    Bill Black

    Even while the Obama Administration is encouraging foreign direct investment from China into the U.S., it is also pointing to China as representing a strategic threat to the United States in Asia.  The just released Defense Strategic Guidance shifts resources to Asia and explicitly cites China's growing power as the reason.  While Obama did not…

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    The Republican Presidential Candidates' China Policies

    Bill Black

    Elizabeth C. Economy a the Council on Foreign Relations has a quick and dirty review of all the Republican candidates' views on China.  It's short, a bit snarky, but very informative.Check it out.

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    China and Fracking in America

    Bill Black

    Fracking, the process of extracting oil and gas from shale deposits by injecting water and other chemicals into the ground, has become very controversial globally.  In the U.S. environmentalists are complaining about the negative effects on water supplies.  And just yesterday, Ohio has suspended fracking due to suspicions that the process is causing earthquakes.The controversy…

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Work

Client AT&T

On Sept. 21, 2012, only two days after AT&T officially launched “No Text on Board Pledge Day,” the number of people making a commitment to never…

Client Chicago Metropolitan Agency for Planning

How do you make homeowners smarter about saving energy and money in their homes? It’s a complicated question that was put to FleishmanHillard by the Chicago…

Client Home Instead

Getting out of bed or taking a shower may seem simple. But for someone with Alzheimer’s disease, routine activities can be challenging. And for adult children…