Public Affairs

Global China Practice

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Global China Practice

China today is a twin turbocharger for the world economy. It is both the world’s largest untapped domestic marketplace and its fastest-rising global economic power. The opportunities for global growth are immense for Chinese companies — but so too are the risks and challenges. As your emerging or established Chinese brand enters new markets, we’ll be there to help manage...

China today is a twin turbocharger for the world economy. It is both the world’s largest untapped domestic marketplace and its fastest-rising global economic power. The opportunities for global growth are immense for Chinese companies — but so too are the risks and challenges. As your emerging or established Chinese brand enters new markets, we’ll be there to help manage your reputation with important stakeholders. FleishmanHillard’s global network of experts has a proven record of promoting understanding, building brands and managing reputations for the growing roster of ambitious Chinese companies seeking opportunities around the world.

What We Do

Market Entry

Market entry strategy encompasses corporate communications and public affairs programs to establish your brand. And, if applicable, we can help you create a financial communications plan to support raising capital.

Stakeholder Education

Learn how to tailor your message to educate diverse — and critical — audiences: public officials, industry association executives, NGOs, business partners and competitors, suppliers, employees, individuals who live near company facilities, and investors, to name a few.

Strategic Relationships

Build relationships with key influencers, including leaders in commercial markets, government agencies, the financial markets, media and — in the case of mergers and acquisitions — employees on the factory floor.

Resources

  • Global China Practice: 8 Rules for Engagement on Chinese Investment Abroad

    Download Global China Practice: 8 Rules for Engagement on Chinese Investment Abroad

  • Global China Practice

    Watch Global China Practice

  • Global China Practice Rules for Engagement (Chinese)

    Download Global China Practice Rules for Engagement (Chinese)

Who We Are


Global China Practice
  • Big Data Can Help Us Understand the ‘New’ Consumer

    Mr. Li Hong

    May 20, 2013

    Mr. Li Hong In today’s fiercely competitive world, products or services are facing one common problem, the old ways of segmenting consumers along broad socio-demographic and class based lines, has ceased to aptly describe the modern consumer, especially in terms of their ‘real-time’ relationship with a brand. Why? Because Digital technology and ‘Big’ data are changing the way...