Reputation Management

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Reputation Management

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central...

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.

What We Do

Leadership Positioning

If you want to do anything – recruit talent, grow your customer base, expand fundraising, influence policy – you must be known. Through connections, energy and global reach, FleishmanHillard can help you lay the foundation for trust and respect that undergirds every successful organization.

Crisis & Issues Management

Companies spend years building a brand, establishing their reputation. Then it happens — a fatal accident, massive attacks by activists, a major product failure — and overnight, CEOs and their teams are under siege. FleishmanHillard can help handle issues when they occur or provide training so your team is prepared. Find out more.

Employee Communications

Employees are the heart and soul of any organization, and aligning their behaviors with business strategies is critical to success. Our work typically falls into one of two main categories: business strategy and transformation communications or HR and benefits communications.

CSR

FleishmanHillard helps clients create and organize their CSR strategies for maximum impact. Regardless of where an organization is in its CSR journey, our integrated strategies position clients to earn credit for their CSR efforts, build high-impact campaigns to engage their stakeholders and drive results that enable both business and society to prosper.

Executive Communications

The most successful leaders understand and embrace their roles as communicators. Whether to announce an executive transition or simply to raise a leader’s profile in the industry, FleishmanHillard has an approach to help senior leaders identify their natural communication style and then create visibility programs that drive business results.

Market Expansion

Some events — many times a new product or location — become company milestones and are surrounded by opportunity and expectations that can make or break reputations. FleishmanHillard ensures teams take a macro view, engage experts, take advantage of all media channels, and insert research and strategic marketing at every phase.

Corporate Communications

Determining the ideal structure and right resources for any organization depends on the organization’s strategy and values, its culture, legacy organizational structure and desired business outcomes. There is no one right organizational chart. FleishmanHillard’s consultative process helps companies fashion the best structure, resource allocation and talent development initiatives that deliver on your goals.

Financial Communications

FleishmanHillard works with financial and professional services companies to adapt to the new ways of doing business and communicating. The approach helps evolve their positioning in a way that fosters credibility and reputation — and cut through competition to articulate their value in a manner that drives business goals.

Global Capital Markets

FleishmanHillard’s Global Capital Markets Services are focused on integrating all communications initiatives targeted at participants of the capital markets. The team provides planning and execution in investor relations, crisis and issues management, transaction communications, media relations, and public affairs to a broad portfolio of clients of all sizes around the globe. Find out more.

Majlis

FleishmanHillard’s Majlis team reflects the broad geographic diversity of the Muslim population and can address critical standards, particularly for the food, cosmetic, pharmaceutical and financial sectors. In addition, our multinational team offers counsel in reputation management, executive communications, corporate branding, digital communications and employee engagement. Find out more.

Products

  • A.R.C. Proving Grounds

    A.R.C. Proving Grounds™ is a training exercise that draws on our expansive real-world crisis management expertise to provide a client with the simulated twists, turns and pressures of a real crisis.

  • Authenticity Gap

    The Authenticity Gap is a methodology to help companies understand and pro-actively manage the gap between audiences’ expectations and actual experiences with a company or brand.

View All Products

Resources


Reputation Management
  • Four Trends for Better Business in the Years Ahead

    Leela Stake

    February 24, 2015

    Leela Stake As companies continue to become stronger, more engaged brands that maximize the positive value both for their businesses and society, here are four emerging trends that will impact our current and future clients. The Fundamental Business Model is Becoming More Socially Conscious than it is Today Research from the Massachusetts Institute of Technology and Net...

  • Day 15 of Pros and Conversation Series: Crisis Planning – A Letter to CEOs

    Marjorie Benzkofer

    November 21, 2014

    Marjorie Benzkofer As we conclude our 15 Days of Pros and Conversation series today, we end on what is arguably the most important of all 2015 planning topics – crisis preparedness and the growing need for leaders to anticipate issues and to have a well thought-out strategic and tactical response plan. Especially in today’s environment, where news...

  • Day 13 of Pros and Conversation Series: Executive Communications: Visibility Creates Credibility to Set Expectations

    Peter Verrengia

    November 19, 2014

    Peter Verrengia Looking at today’s big public stages for social and economic topics, it’s natural to ask, “Where have all the business leaders gone?” For many companies, these visibility opportunities may seem to present more risk than reward. That’s faulty logic, since executive visibility is both an advantage and requirement for success, especially today. Reputation and brand are both...

  • Day 11 of Pros and Conversation Series: Rocking A Social Enterprise - The Building Blocks to Electrifying Social Media

    Rob Boles

    November 17, 2014

    Rob Boles I used to be in a band. I was so serious about it that I spent my first couple years out of college trying to make it as a rock star and discovered that being in a touring band is a lot of work. Social media at the enterprise level requires so many people with...

  • Day 9 of Pros and Conversation Series: Principles, Passion and Purpose – the Key to Authenticity for Leaders

    Rachel Catanach

    November 13, 2014

    Rachel Catanach Alibaba’s Jack Ma is often held up as an example of a potential role model for the new generation of global leaders, not just in China, but also throughout the world. He has inspired such confidence not only because of his entrepreneurial brilliance, but also because of his strong sense of values and seemingly effortless...

  • Day 7 of Pros and Conversation Series: It's Time for Convergence of Marketing and Communications

    Betsy Neville

    November 11, 2014

    Betsy Neville Marketing and communications have long stood in separate silos with different goals, strategies and programming tracks. But with digitation, "autonomous silos are simply no longer viable," states the Harvard Business Review, echoing growing acknowledgement of the benefits of tightly coordinated efforts between groups. A combination of branding and reputation produces stronger results than either of...

  • Day 6 of Pros and Conversation Series: Your Change Initiative Will Probably Fail. The No. 1 Reason? Your Employees.

    Paul Vosloo

    November 10, 2014

    Paul Vosloo The speed of change in the world through technology, market forces competition and beyond necessitates that organizations adapt or die. “The only constant is change,” Greek philosopher Heraclitus said. So it’s disturbing that research shows that 75 percent of transformation initiatives fail – not because the strategy or core direction was flawed, but because employees...

  • Day 5 of Pros and Conversation Series: Lost Reputation = Lost Business

    Dawn Langeland

    November 7, 2014

    Dawn Langeland The make-or-break audience for most brands and companies today is women. By and large, their opinions determine the financial and purchase decisions of households around the globe. Let’s be more specific: 74 percent of U.S. adult women say they control household spending. And you’ll get the same opinion from majorities of women in China, Brazil...

  • Day 4 of Pros and Conversation Series: The Message Jungle

    Nick Andrews

    November 6, 2014

    Nick Andrews As communicators, how much time do we spend trying to craft the perfect message? By the time the key message document has gone through its umpteenth draft, most of us have lost the edge and excitement we started with and are no closer to the simple, communicable and attractive missive we set out to create....

  • Day 3 of Pros and Conversation Series: Published Voice vs. Perceived Voice

    Jake Rosen

    November 5, 2014

    Jake Rosen Brands take great measures to create messaging platforms and organic social media conversations provide a perfect environment to pressure-test how that messaging has been adopted, understood and received. But many organizations don’t take advantage of these insights that are sitting right at their doorstep. Doing a deep dive into a brand’s published voice relative to...

  • Day 2 of Pros and Conversation Series: The Credibility Gap in Corporate Communications and PR

    Marjorie Benzkofer

    November 4, 2014

    Marjorie Benzkofer For many communication professionals and teams today, the single biggest challenge is gaining and retaining an authentic, credible advisory voice at the C-suite table. More and more the price of admission for communicators is a deep grounding in how their organizations compete and make money. Understanding a balance sheet and business processes are as important...

  • Day 1 of Pros and Conversation Series: Behaviors of Authentic Companies

    Marjorie Benzkofer

    November 3, 2014

    Marjorie Benzkofer Welcome to day one of our 15 Days of Pros and Conversation series. Why is it that when we have more content and channels available to us than any time in human history, it is harder than ever to have a meaningful conversation? Why are authentic leaders harder and harder to find? Join me for a...

  • Ebola Where You Least Expect It

    Rory O'Connor

    October 22, 2014

    Rory O’Connor Ebola continues to be a major media story around the world, which in turn has created a challenging risk communications environment for all kinds of organizations, not just those involved directly in health care. Even though the level of risk for most people of contracting the virus is minimal, that’s not the impression most people...

  • Did the Ice Bucket Challenge Educate the C-suite on How to Manage a Crisis?

    Brian West

    September 10, 2014

    Brian West CEOs all over the world are emptying buckets of ice over themselves in the name of a good cause, but has this viral phenomenon alerted them to the opportunities – and dangers – of social media in a crisis? The speed at which the ALS ice bucket challenge has built momentum and a dedicated, engaged...

  • When the Worst Happens: Managing Your Company’s Reputation

    Linda Carroll

    March 3, 2014

    Linda Carroll “The CEO has been arrested,” “There’s been a chemical spill,” “We’re on the short-sell hit-list.” These and many other types of crises strike right at the heart of any company involved, and that includes the investor relations department. Combined with increasing demands for good corporate governance and transparency for Asian companies, issues affecting reputation are...

  • Noblesse Oblique

    Harald Simons

    February 4, 2014

    Harald Simons To whom is in charge; Your company deserves all the success in the world and a loyal following that loves your offering and keeps on coming back for more. But sometimes things go wrong. Your product or service can have a malfunction, it may be improperly used. This can be your fault, it can be...

  • My Friendly (Big) Brother

    Nick Andrews

    January 23, 2014

    Nick Andrews The full version of this post can be found at the Center on Reputation. As a Brit, I’m not all that enamoured of conspiracy theories. Raised on a seemingly endless stream of government mishaps, as a nation I think we believe more in ‘cock up’ than conspiracy, unable to credit any government department with the...

  • PR Crises in China: How Apple, KFC, Maserati Can Do Better

    Brian West

    January 9, 2014

    Brian West Social media has triggered a paradigm shift in managing crises and companies around the world have not recognized this threat and keep getting caught out. FleishmanHillard’s proprietary methodology – Assess. Resolve.  Control.™ - not only gives companies the best practice approach to managing crises in this always-on world but also addresses how companies can harness social...

  • A Reputation Roundup for 2013

    Rachel Catanach

    January 9, 2014

    Rachel Catanach I recently took a look at the past year's communications winners and losers. The full list, plus analysis, of the good and not-so-good from 2013 can be found here. Among the winners are Prince William and Kate, the American sailing team and Malala Yousafzai. As for those who didn't do as well in 2013, I break...

  • How Far Does Corporate Responsibility Go?

    Betsy Neville

    November 25, 2013

    Betsy Neville Do companies have a responsibility beyond their core business to ensure the individual health and well-being of people? Business for Social Responsibility (BSR) just issued a report, A New CSR Frontier: Business and Population Health. BSR's research shows "that the nation's largest companies face increasing pressure to improve health outcomes by promoting wellness and prevention—not only...

  • Can Corporate Reputation Lessons Be Found in Global Affairs?

    John Onoda

    November 15, 2013

    John Onoda Reputations that earn the respect and trust of others demand all the positive vision, planning, effort and willpower required to build a great cathedral.   This cannot be produced by a despotic state that has no vision beyond survival and suppression, whose key initiatives are focused on negative outcomes.  Struggling nations like Libya and Egypt today...

  • To Get Real Results, Go Beyond Corporate Responsibility

    Michelle Mulkey

    November 7, 2013

    Michelle Mulkey The ever-changing climate of corporate expectations today has redefined business’s role in society. The once intriguing social and environmental efforts that would set a brand apart have become the minimum standard in the eyes of customers, current and prospective employees, investors, and other stakeholders. At the same time, the potential to create value for a...

  • Chinese Market Investors Need to Know

    Patrick Yu

    October 29, 2013

    Patrick Yu Chinese companies ranked the lowest in a recent survey of public reporting practices across emerging markets, underscoring concern that the PRC government’s anti-corruption campaign may not have taken root in the corporate sector. The 33 Chinese multinationals surveyed by Berlin-based NGO Transparency International (TI) averaged a score of 2 out of 10 points in TI’s...

  • Communicator 3.0

    Nick Andrews

    October 14, 2013

    Nick Andrews Earlier this month, I sat on a panel at a conference in Prague (yes, I know, tough life). Anyway, the subject was “The Communicator 3.0.” What, therefore, does the next generation of communicator look like? Will we be different, better, replaced by (semi) intelligent robots, or what? An interesting topic, especially for those of us...

  • Office Politics and Corporate Reputation

    John Onoda

    October 9, 2013

    John Onoda For decades, our profession’s most accomplished chief communications officers have usually been masterful politicians.  Not only did they leverage strong relationships with their CEOs but they knew how to line up support when critical matters were debated. The larger an organization, the more difficult it is to achieve this level of influence.  It doesn’t happen...

  • Compliance Shouldn’t Be a Dirty Word

    Rachel Catanach

    October 2, 2013

    Rachel Catanach The scandal that has plagued GSK since June and spread right through the pharmaceutical industry in China is a timely reminder of the impact of non-compliance on reputation. With the Chinese government’s crackdown on drug companies, sales and profits and even the staff morale of the companies under investigation are under threat.  Hong Kong-listed Chinese...

  • Three New Rules for Managing Crises in a Social World

    Brian West

    September 26, 2013

    Brian West If you wait until you know everything, you will never say anything. New Zealand dairy producer Fonterra is the latest company to be caught out by this time-tested maxim, failing ‘the need for speed’ – one of the three new rules for managing crises in a social world. First, they have to recognize that if...

  • Ask a Simple Question

    Nick Andrews

    September 26, 2013

    Nick Andrews I always think that one of the most useful weapons in the communicator’s armoury is the deceptively simple question. There’s always a tendency to focus on the answers, especially in consultancy. Good consultants were the kind of kids who always had their hands up in class, desperately pointing at the ceiling in the hope that...

  • How Do Others Do It?

    Harald Simons

    September 25, 2013

    Harald Simons Consultants are expected to have repositories of examples available, because we serve multiple clients and each has every license to probe us for our experience. I get this question all the time, and concede that external examples certainly give color to any given situation, but I will also argue they will rarely resolve anything. Because...

  • Peeking Behind the Green Curtain: Reputation in the New Era of Sustainability Reporting

    Bob Axelrod

    September 20, 2013

    Bob Axelrod As part of a rising awareness that sustainability issues have a major impact on business success and corporate reputation, more than half the S&P 500 companies now publish sustainability reports. So the Global Reporting Initiative’s release of new guidelines this May is big news for our clients and prospects. The G4 Sustainability Reporting Guidelines are...

Most Recent

  • Four Trends for Better Business in the Years Ahead

  • Day 15 of Pros and Conversation Series: Crisis Planning – A Letter to CEOs

  • Day 13 of Pros and Conversation Series: Executive Communications: Visibility Creates Credibility to Set Expectations

  • Day 11 of Pros and Conversation Series: Rocking A Social Enterprise - The Building Blocks to Electrifying Social Media

  • Day 9 of Pros and Conversation Series: Principles, Passion and Purpose – the Key to Authenticity for Leaders

  • Day 7 of Pros and Conversation Series: It's Time for Convergence of Marketing and Communications

  • Day 6 of Pros and Conversation Series: Your Change Initiative Will Probably Fail. The No. 1 Reason? Your Employees.

  • Day 5 of Pros and Conversation Series: Lost Reputation = Lost Business

  • Day 4 of Pros and Conversation Series: The Message Jungle

  • Day 3 of Pros and Conversation Series: Published Voice vs. Perceived Voice

  • Day 2 of Pros and Conversation Series: The Credibility Gap in Corporate Communications and PR

  • Day 1 of Pros and Conversation Series: Behaviors of Authentic Companies

  • Ebola Where You Least Expect It

  • Did the Ice Bucket Challenge Educate the C-suite on How to Manage a Crisis?

  • When the Worst Happens: Managing Your Company’s Reputation

  • Noblesse Oblique

  • My Friendly (Big) Brother

  • PR Crises in China: How Apple, KFC, Maserati Can Do Better

  • A Reputation Roundup for 2013

  • How Far Does Corporate Responsibility Go?

  • Can Corporate Reputation Lessons Be Found in Global Affairs?

  • To Get Real Results, Go Beyond Corporate Responsibility

  • Chinese Market Investors Need to Know

  • Communicator 3.0

  • Office Politics and Corporate Reputation

  • Compliance Shouldn’t Be a Dirty Word

  • Three New Rules for Managing Crises in a Social World

  • Ask a Simple Question

  • How Do Others Do It?

  • Peeking Behind the Green Curtain: Reputation in the New Era of Sustainability Reporting

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