Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.
If you want to do anything – recruit talent, grow your customer base, expand fundraising, influence policy – you must be known. Through connections, energy and global reach, FleishmanHillard can help you lay the foundation for trust and respect that undergirds every successful organization.
Companies spend years building a brand, establishing their reputation. Then it happens — a fatal accident, massive attacks by activists, a major product failure — and overnight, CEOs and their teams are under siege. FleishmanHillard can help handle issues when they occur or provide training so your team is prepared. Find out more.
Employees are the heart and soul of any organization, and aligning their behaviors with business strategies is critical to success. Our work typically falls into one of two main categories: business strategy and transformation communications or HR and benefits communications.
FleishmanHillard helps clients craft strategies that clearly demonstrate the social value of the core business and the environmental and financial benefits of smart operations and transparent governance. These strategies enhance reputation and help companies make a difference for society, the planet and the bottom line.
The most successful leaders understand and embrace their roles as communicators. Whether to announce an executive transition or simply to raise a leader’s profile in the industry, FleishmanHillard has an approach to help senior leaders identify their natural communication style and then create visibility programs that drive business results.
Some events — many times a new product or location — become company milestones and are surrounded by opportunity and expectations that can make or break reputations. FleishmanHillard ensures teams take a macro view, engage experts, take advantage of all media channels, and insert research and strategic marketing at every phase.
Determining the ideal structure and right resources for any organization depends on the organization’s strategy and values, its culture, legacy organizational structure and desired business outcomes. There is no one right organizational chart. FleishmanHillard’s consultative process helps companies fashion the best structure, resource allocation and talent development initiatives that deliver on your goals.
FleishmanHillard works with financial and professional services companies to adapt to the new ways of doing business and communicating. The approach helps evolve their positioning in a way that fosters credibility and reputation — and cut through competition to articulate their value in a manner that drives business goals.
FleishmanHillard’s Global Capital Markets Services are focused on integrating all communications initiatives targeted at participants of the capital markets. The team provides planning and execution in investor relations, crisis and issues management, transaction communications, media relations, and public affairs to a broad portfolio of clients of all sizes around the globe. Find out more.
FleishmanHillard’s Majlis team reflects the broad geographic diversity of the Muslim population and can address critical standards, particularly for the food, cosmetic, pharmaceutical and financial sectors. In addition, our multinational team offers counsel in reputation management, executive communications, corporate branding, digital communications and employee engagement. Find out more.