Reputation Management

Reputation Management

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Reputation Management

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central...

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.

What We Do

Leadership Positioning

If you want to do anything – recruit talent, grow your customer base, expand fundraising, influence policy – you must be known. Through connections, energy and global reach, FleishmanHillard can help you lay the foundation for trust and respect that undergirds every successful organization.

Crisis & Issues Management

Companies spend years building a brand, establishing their reputation. Then it happens — a fatal accident, massive attacks by activists, a major product failure — and overnight, CEOs and their teams are under siege. FleishmanHillard can help handle issues when they occur or provide training so your team is prepared. Find out more.

Employee Communications

Employees are the heart and soul of any organization, and aligning their behaviors with business strategies is critical to success. Our work typically falls into one of two main categories: business strategy and transformation communications or HR and benefits communications.


FleishmanHillard helps clients create and organize their CSR strategies for maximum impact. Regardless of where an organization is in its CSR journey, our integrated strategies position clients to earn credit for their CSR efforts, build high-impact campaigns to engage their stakeholders and drive results that enable both business and society to prosper.

Executive Communications

The most successful leaders understand and embrace their roles as communicators. Whether to announce an executive transition or simply to raise a leader’s profile in the industry, FleishmanHillard has an approach to help senior leaders identify their natural communication style and then create visibility programs that drive business results.

Market Expansion

Some events — many times a new product or location — become company milestones and are surrounded by opportunity and expectations that can make or break reputations. FleishmanHillard ensures teams take a macro view, engage experts, take advantage of all media channels, and insert research and strategic marketing at every phase.

Corporate Communications

Determining the ideal structure and right resources for any organization depends on the organization’s strategy and values, its culture, legacy organizational structure and desired business outcomes. There is no one right organizational chart. FleishmanHillard’s consultative process helps companies fashion the best structure, resource allocation and talent development initiatives that deliver on your goals.

Financial Communications

FleishmanHillard works with financial and professional services companies to adapt to the new ways of doing business and communicating. The approach helps evolve their positioning in a way that fosters credibility and reputation — and cut through competition to articulate their value in a manner that drives business goals.

Global Capital Markets

FleishmanHillard’s Global Capital Markets Services are focused on integrating all communications initiatives targeted at participants of the capital markets. The team provides planning and execution in investor relations, crisis and issues management, transaction communications, media relations, and public affairs to a broad portfolio of clients of all sizes around the globe. Find out more.


FleishmanHillard’s Majlis team reflects the broad geographic diversity of the Muslim population and can address critical standards, particularly for the food, cosmetic, pharmaceutical and financial sectors. In addition, our multinational team offers counsel in reputation management, executive communications, corporate branding, digital communications and employee engagement. Find out more.

Who We Are

Reputation Management
  • How Important is Integrity, Really?

    Caroline Bretsen

    May 23, 2016

    Caroline Bretsen There is a saying that integrity is about doing the right thing, even if no one is watching.  For companies, the motivation to do right can be viewed from two perspectives. On a base level, it dramatically reduces the risk of a public-relations disaster and long-term financial and reputational impact on account of having done...

  • Crafting a Compelling Story: Top Ten Tips

    Charles Muggeridge

    May 4, 2016

    Charles Muggeridge Charles Muggeridge, who helps lead the healthcare team for FleishmanHillard's Toronto office, recently summarized a talk the agency delivered at a start-up hub in downtown Toronto. The session was focused on top ten tips for crafting a compelling story. They also used the opportunity to insert Authenticity Gap data into the presentation by drawing a...

  • Three Qualities PR Professionals Can’t Afford to Lose – and Two They Need to Gain

    Rachel Catanach

    February 18, 2016

    Rachel Catanach My husband was a great fan of David Bowie and really grieved for him when he died. When he heard the news he changed his Facebook profile picture to his favourite Bowie image and played his music every night for at least a week. I also liked Bowie’s music but not to the same extent....

  • A Truth Well Told: PR Professionals Should Keep the Art of Writing Alive

    Rachel Catanach

    November 18, 2015

    Rachel Catanach Content marketing specialists seem to be the new “job du jour.” Every creative and communication firm wants one and those that have them claim that their person can create gold from straw. For PR professionals, now is the time to reclaim what used to be our bread and butter – our ability to create engaging...

  • Cybercrime – from the IT Department to the Boardroom

    Brian West

    September 9, 2015

    Brian West Where we shop and what we purchase, to how we travel to work, we constantly give up personal information for the sake of convenience – the Internet of Things (IOT) has effectively made mines out of our mobile phones for marketers to profit from. But while we now get personalized messages and offers, we easily...

  • Cannes - The short and long of it. From Lions to Elephants.

    Rachel Catanach

    August 26, 2015

    Rachel Catanach The dust is settling following the 2015 Cannes Lions International Festival of Creativity.   The winners of the coveted gold Lions were decided following a marathon judging effort.  The results were then dissected amidst a whirlwind of backchat and canapés. Among the winners of the coveted PR Lions were some great, great campaigns.  Ones that provoked...

  • Who Says What You Say?

    Paul Dusseault

    August 4, 2015

    Paul Dusseault Marshall McLuhan’s mantra, “The medium is the message” is never so on display as in the selection of a spokesperson in times of crisis. Nor is the Authenticity Gap – the delta between an organization’s behavior and the public’s expectation.  It's not enough to "tell the truth" when subjected to a critical spotlight. The selection...

  • Authentic Sponsorship - A Win for Athletes, Fans and Internal Teams

    Leslie Walsh

    June 19, 2015

    Leslie Walsh Two exciting events in women's sport kicked off this week – the FIFA Women's World Cup and, perhaps lesser known, the KPMG Women's PGA Championship. And while FIFA continues to inspire debate around ethics and equality in sport, KPMG's backing of women's golf is a shining example of the strategic role sponsorship can play in...

  • If the Shoe Fits and Looks Great, Do Ethics Really Matter?

    Leslie Walsh

    May 6, 2015

    Leslie Walsh I recently purchased a suit from the Canadian apparel company Judith & Charles. I was drawn by the cut and fabric, and sold on fit and price – at 30 per cent off, it was a steal. Days later, when removing the tags, I learned that my new skirt and jacket had been "tailored with...

  • From Know Thyself to Be Thyself

    Rachel Catanach

    May 6, 2015

    Rachel Catanach Every CEO should have a go at answering the Proust Questionnaire. You know the one. It forms the basis of Vanity Fair's inside back page and has questions like: What is your greatest fear? Which words or phrases do you most overuse? Which talent would you most like to have? What is your motto? What is your...

  • The Power of the POV

    Nick Andrews

    April 24, 2015

    Nick Andrews I was talking to a friend last week who was vexed. Why, he wondered, was his colleague, a man with over 40 years of experience in his sector, so reluctant to express a point of view? He clearly had one. If you sat him down of an evening, with a cognac and a good cigar,...

  • The Fundamental Flaw of Traditional Employee Communications

    Paul Vosloo

    March 1, 2015

    Paul Vosloo Almost every change initiative fails. A depressing statement, yes. However, there’s hope. How you integrate formal and informal communications can help you be one of the few who succeeds. In 1996, John Kotter published Leading Change, considered by many to be the seminal work on change management. Yet despite vast forests of books and articles...

  • Fake It Till You Make It?!?

    Marjorie Benzkofer

    March 1, 2015

    Marjorie Benzkofer How many leaders have been successful with that strategy? Yet that’s the premise put forward in the most recent Harvard Business Review cover story. The article, “The Problem with Authenticity,” proposes that being true to oneself is limiting to one’s career success. The problem with the author’s premise is in her very definition of authenticity....

  • Four Trends for Better Business in the Years Ahead

    Leela Stake

    February 24, 2015

    Leela Stake As companies continue to become stronger, more engaged brands that maximize the positive value both for their businesses and society, here are four emerging trends that will impact our current and future clients. The Fundamental Business Model is Becoming More Socially Conscious than it is Today Research from the Massachusetts Institute of Technology and Net...

  • Day 15 of Pros and Conversation Series: Crisis Planning – A Letter to CEOs

    Marjorie Benzkofer

    November 21, 2014

    Marjorie Benzkofer As we conclude our 15 Days of Pros and Conversation series today, we end on what is arguably the most important of all 2015 planning topics – crisis preparedness and the growing need for leaders to anticipate issues and to have a well thought-out strategic and tactical response plan. Especially in today’s environment, where news...

  • Day 13 of Pros and Conversation Series: Executive Communications: Visibility Creates Credibility to Set Expectations

    Peter Verrengia

    November 19, 2014

    Peter Verrengia Looking at today’s big public stages for social and economic topics, it’s natural to ask, “Where have all the business leaders gone?” For many companies, these visibility opportunities may seem to present more risk than reward. That’s faulty logic, since executive visibility is both an advantage and requirement for success, especially today. Reputation and brand are both...

  • Day 11 of Pros and Conversation Series: Rocking A Social Enterprise - The Building Blocks to Electrifying Social Media

    Rob Boles

    November 17, 2014

    Rob Boles I used to be in a band. I was so serious about it that I spent my first couple years out of college trying to make it as a rock star and discovered that being in a touring band is a lot of work. Social media at the enterprise level requires so many people with...

  • Day 9 of Pros and Conversation Series: Principles, Passion and Purpose – the Key to Authenticity for Leaders

    Rachel Catanach

    November 13, 2014

    Rachel Catanach Alibaba’s Jack Ma is often held up as an example of a potential role model for the new generation of global leaders, not just in China, but also throughout the world. He has inspired such confidence not only because of his entrepreneurial brilliance, but also because of his strong sense of values and seemingly effortless...

  • Day 6 of Pros and Conversation Series: Your Change Initiative Will Probably Fail. The No. 1 Reason? Your Employees.

    Paul Vosloo

    November 10, 2014

    Paul Vosloo The speed of change in the world through technology, market forces competition and beyond necessitates that organizations adapt or die. “The only constant is change,” Greek philosopher Heraclitus said. So it’s disturbing that research shows that 75 percent of transformation initiatives fail – not because the strategy or core direction was flawed, but because employees...

  • Day 4 of Pros and Conversation Series: The Message Jungle

    Nick Andrews

    November 6, 2014

    Nick Andrews As communicators, how much time do we spend trying to craft the perfect message? By the time the key message document has gone through its umpteenth draft, most of us have lost the edge and excitement we started with and are no closer to the simple, communicable and attractive missive we set out to create....

  • Day 3 of Pros and Conversation Series: Published Voice vs. Perceived Voice

    Jake Rosen

    November 5, 2014

    Jake Rosen Brands take great measures to create messaging platforms and organic social media conversations provide a perfect environment to pressure-test how that messaging has been adopted, understood and received. But many organizations don’t take advantage of these insights that are sitting right at their doorstep. Doing a deep dive into a brand’s published voice relative to...

  • Day 2 of Pros and Conversation Series: The Credibility Gap in Corporate Communications and PR

    Marjorie Benzkofer

    November 4, 2014

    Marjorie Benzkofer For many communication professionals and teams today, the single biggest challenge is gaining and retaining an authentic, credible advisory voice at the C-suite table. More and more the price of admission for communicators is a deep grounding in how their organizations compete and make money. Understanding a balance sheet and business processes are as important...

  • Day 1 of Pros and Conversation Series: Behaviors of Authentic Companies

    Marjorie Benzkofer

    November 3, 2014

    Marjorie Benzkofer Welcome to day one of our 15 Days of Pros and Conversation series. Why is it that when we have more content and channels available to us than any time in human history, it is harder than ever to have a meaningful conversation? Why are authentic leaders harder and harder to find? Join me for a...

  • Did the Ice Bucket Challenge Educate the C-suite on How to Manage a Crisis?

    Brian West

    September 10, 2014

    Brian West CEOs all over the world are emptying buckets of ice over themselves in the name of a good cause, but has this viral phenomenon alerted them to the opportunities – and dangers – of social media in a crisis? The speed at which the ALS ice bucket challenge has built momentum and a dedicated, engaged...

  • Noblesse Oblique

    Harald Simons

    February 4, 2014

    Harald Simons To whom is in charge; Your company deserves all the success in the world and a loyal following that loves your offering and keeps on coming back for more. But sometimes things go wrong. Your product or service can have a malfunction, it may be improperly used. This can be your fault, it can be...

  • My Friendly (Big) Brother

    Nick Andrews

    January 23, 2014

    Nick Andrews The full version of this post can be found at the Center on Reputation. As a Brit, I’m not all that enamoured of conspiracy theories. Raised on a seemingly endless stream of government mishaps, as a nation I think we believe more in ‘cock up’ than conspiracy, unable to credit any government department with the...

  • PR Crises in China: How Apple, KFC, Maserati Can Do Better

    Brian West

    January 9, 2014

    Brian West Social media has triggered a paradigm shift in managing crises and companies around the world have not recognized this threat and keep getting caught out. FleishmanHillard’s proprietary methodology – Assess. Resolve.  Control.™ - not only gives companies the best practice approach to managing crises in this always-on world but also addresses how companies can harness social...

  • A Reputation Roundup for 2013

    Rachel Catanach

    January 9, 2014

    Rachel Catanach I recently took a look at the past year's communications winners and losers. The full list, plus analysis, of the good and not-so-good from 2013 can be found here. Among the winners are Prince William and Kate, the American sailing team and Malala Yousafzai. As for those who didn't do as well in 2013, I break...

  • Can Corporate Reputation Lessons Be Found in Global Affairs?

    John Onoda

    November 15, 2013

    John Onoda Reputations that earn the respect and trust of others demand all the positive vision, planning, effort and willpower required to build a great cathedral.   This cannot be produced by a despotic state that has no vision beyond survival and suppression, whose key initiatives are focused on negative outcomes.  Struggling nations like Libya and Egypt today...

  • To Get Real Results, Go Beyond Corporate Responsibility

    Michelle Mulkey

    November 7, 2013

    Michelle Mulkey The ever-changing climate of corporate expectations today has redefined business’s role in society. The once intriguing social and environmental efforts that would set a brand apart have become the minimum standard in the eyes of customers, current and prospective employees, investors, and other stakeholders. At the same time, the potential to create value for a...

Most Recent

  • How Important is Integrity, Really?

  • Crafting a Compelling Story: Top Ten Tips

  • Three Qualities PR Professionals Can’t Afford to Lose – and Two They Need to Gain

  • A Truth Well Told: PR Professionals Should Keep the Art of Writing Alive

  • Cybercrime – from the IT Department to the Boardroom

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