Reputation Management

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.

What We Do

Leadership Positioning

If you want to do anything – recruit talent, grow your customer base, expand fundraising, influence policy – you must be known. Through connections, energy and global reach, FleishmanHillard can help you lay the foundation for trust and respect that undergirds every successful organization.

Crisis & Issues Management

Companies spend years building a brand, establishing their reputation. Then it happens — a fatal accident, massive attacks by activists, a major product failure — and overnight, CEOs and their teams are under siege. FleishmanHillard can help handle issues when they occur or provide training so your team is prepared. Find out more.

Employee Communications

Employees are the heart and soul of any organization, and aligning their behaviors with business strategies is critical to success. Our work typically falls into one of two main categories: business strategy and transformation communications or HR and benefits communications.

CSR

FleishmanHillard helps clients create and organize their CSR strategies for maximum impact. Regardless of where an organization is in its CSR journey, our integrated strategies position clients to earn credit for their CSR efforts, build high-impact campaigns to engage their stakeholders and drive results that enable both business and society to prosper.

Executive Communications

The most successful leaders understand and embrace their roles as communicators. Whether to announce an executive transition or simply to raise a leader’s profile in the industry, FleishmanHillard has an approach to help senior leaders identify their natural communication style and then create visibility programs that drive business results.

Market Expansion

Some events — many times a new product or location — become company milestones and are surrounded by opportunity and expectations that can make or break reputations. FleishmanHillard ensures teams take a macro view, engage experts, take advantage of all media channels, and insert research and strategic marketing at every phase.

Corporate Communications

Determining the ideal structure and right resources for any organization depends on the organization’s strategy and values, its culture, legacy organizational structure and desired business outcomes. There is no one right organizational chart. FleishmanHillard’s consultative process helps companies fashion the best structure, resource allocation and talent development initiatives that deliver on your goals.

Financial Communications

FleishmanHillard works with financial and professional services companies to adapt to the new ways of doing business and communicating. The approach helps evolve their positioning in a way that fosters credibility and reputation — and cut through competition to articulate their value in a manner that drives business goals.

Global Capital Markets

FleishmanHillard’s Global Capital Markets Services are focused on integrating all communications initiatives targeted at participants of the capital markets. The team provides planning and execution in investor relations, crisis and issues management, transaction communications, media relations, and public affairs to a broad portfolio of clients of all sizes around the globe. Find out more.

Majlis

FleishmanHillard’s Majlis team reflects the broad geographic diversity of the Muslim population and can address critical standards, particularly for the food, cosmetic, pharmaceutical and financial sectors. In addition, our multinational team offers counsel in reputation management, executive communications, corporate branding, digital communications and employee engagement. Find out more.


Reputation Management
  • When the Worst Happens: Managing Your Company’s Reputation

    Linda Carroll

    “The CEO has been arrested,” “There’s been a chemical spill,” “We’re on the short-sell hit-list.” These and many other types of crises strike right at the heart of any company involved, and that includes the investor relations department. Combined with increasing demands for good corporate governance and transparency for Asian companies, issues affecting reputation are…

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    Noblesse Oblique

    Harald Simons

    To whom is in charge; Your company deserves all the success in the world and a loyal following that loves your offering and keeps on coming back for more. But sometimes things go wrong. Your product or service can have a malfunction, it may be improperly used. This can be your fault, it can be…

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    My Friendly (Big) Brother

    Nick Andrews

    The full version of this post can be found at the Center on Reputation. As a Brit, I’m not all that enamoured of conspiracy theories. Raised on a seemingly endless stream of government mishaps, as a nation I think we believe more in ‘cock up’ than conspiracy, unable to credit any government department with the…

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  • PR Crises in China: How Apple, KFC, Maserati Can Do Better

    Brian West

    Social media has triggered a paradigm shift in managing crises and companies around the world have not recognized this threat and keep getting caught out. FleishmanHillard’s proprietary methodology – Assess. Resolve.  Control.™ - not only gives companies the best practice approach to managing crises in this always-on world but also addresses how companies can harness social…

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    A Reputation Roundup for 2013

    Rachel Catanach

    I recently took a look at the past year's communications winners and losers. The full list, plus analysis, of the good and not-so-good from 2013 can be found here. Among the winners are Prince William and Kate, the American sailing team and Malala Yousafzai. As for those who didn't do as well in 2013, I break…

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    How Far Does Corporate Responsibility Go?

    Betsy Neville

    Do companies have a responsibility beyond their core business to ensure the individual health and well-being of people? Business for Social Responsibility (BSR) just issued a report, A New CSR Frontier: Business and Population Health. BSR's research shows "that the nation's largest companies face increasing pressure to improve health outcomes by promoting wellness and prevention—not only…

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  • Can Corporate Reputation Lessons Be Found in Global Affairs?

    John Onoda

    Reputations that earn the respect and trust of others demand all the positive vision, planning, effort and willpower required to build a great cathedral.   This cannot be produced by a despotic state that has no vision beyond survival and suppression, whose key initiatives are focused on negative outcomes.  Struggling nations like Libya and Egypt today…

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    To Get Real Results, Go Beyond Corporate Responsibility

    Michelle Mulkey

    The ever-changing climate of corporate expectations today has redefined business’s role in society. The once intriguing social and environmental efforts that would set a brand apart have become the minimum standard in the eyes of customers, current and prospective employees, investors, and other stakeholders. At the same time, the potential to create value for a…

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    No More 'Rearranging the Deck Chairs'

    Anne McCarthy

    Not too long ago, corporate re-orgs were sarcastically referred to as ‘rearranging the deck chairs on the Titanic.’ Budgets are tight.  Resources are scarce.  Time is at a premium. Leaders realize that simply moving the boxes on an organizational chart is not the answer. Read the full post on FleishmanHillard CenterOnReputation.com.

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  • Chinese Market Investors Need to Know

    Patrick Yu

    Chinese companies ranked the lowest in a recent survey of public reporting practices across emerging markets, underscoring concern that the PRC government’s anti-corruption campaign may not have taken root in the corporate sector. The 33 Chinese multinationals surveyed by Berlin-based NGO Transparency International (TI) averaged a score of 2 out of 10 points in TI’s…

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    Communicator 3.0

    Nick Andrews

    Earlier this month, I sat on a panel at a conference in Prague (yes, I know, tough life). Anyway, the subject was “The Communicator 3.0.” What, therefore, does the next generation of communicator look like? Will we be different, better, replaced by (semi) intelligent robots, or what? An interesting topic, especially for those of us…

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    Office Politics and Corporate Reputation

    John Onoda

    For decades, our profession’s most accomplished chief communications officers have usually been masterful politicians.  Not only did they leverage strong relationships with their CEOs but they knew how to line up support when critical matters were debated. The larger an organization, the more difficult it is to achieve this level of influence.  It doesn’t happen…

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  • Compliance Shouldn’t Be a Dirty Word

    Rachel Catanach

    The scandal that has plagued GSK since June and spread right through the pharmaceutical industry in China is a timely reminder of the impact of non-compliance on reputation. With the Chinese government’s crackdown on drug companies, sales and profits and even the staff morale of the companies under investigation are under threat.  Hong Kong-listed Chinese…

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    Three New Rules for Managing Crises in a Social World

    Brian West

    If you wait until you know everything, you will never say anything. New Zealand dairy producer Fonterra is the latest company to be caught out by this time-tested maxim, failing ‘the need for speed’ – one of the three new rules for managing crises in a social world. First, they have to recognize that if…

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    Ask a Simple Question

    Nick Andrews

    I always think that one of the most useful weapons in the communicator’s armoury is the deceptively simple question. There’s always a tendency to focus on the answers, especially in consultancy. Good consultants were the kind of kids who always had their hands up in class, desperately pointing at the ceiling in the hope that…

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  • How Do Others Do It?

    Harald Simons

    Consultants are expected to have repositories of examples available, because we serve multiple clients and each has every license to probe us for our experience. I get this question all the time, and concede that external examples certainly give color to any given situation, but I will also argue they will rarely resolve anything. Because…

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    Peeking Behind the Green Curtain: Reputation in the New Era of Sustainability Reporting

    Bob Axelrod

    As part of a rising awareness that sustainability issues have a major impact on business success and corporate reputation, more than half the S&P 500 companies now publish sustainability reports. So the Global Reporting Initiative’s release of new guidelines this May is big news for our clients and prospects. The G4 Sustainability Reporting Guidelines are…

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    First Impressions Count: Creating a Positive Onboarding Experience

    Erin Koenemann

    Research shows an inextricable link between effective employee onboarding programs and improved engagement, productivity and business results. It also shows a clear need for employers to adopt a more formal, strategic approach to bringing new hires into the fold – one that effectively integrates new talent into the organization, ingrains them into the culture and…

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  • Crisis: Why Your Clients Need to Prepare – NOW!

    James Dunny

    Things go wrong! A basic premise of humanity is that that we can’t possibly cruise from success to success without hitting a bump along the way. This bump can take many forms but, if it is severe and especially if it is mismanaged, it can test the very foundations that a company or a business…

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    Shifting Sands: Using Corporate Responsibility to Protect Corporate Reputation in China

    Rachel Catanach

    Many companies assume that if their corporate reputation is fairly strong globally, then this will also be the case in China. As FleishmanHillard’s new authenticity research shows, there is no such thing as a globally consistent reputation. What drives consumers’ hierarchy of needs can be quite different from one country to the next. This is…

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    ‘It’s Only Words’

    Harald Simons

    It’s a funny expression because any corporation that has been in the advent or middle of a crisis knows that choosing the right words can make all the difference between a quick recovery and a slow, arduous one. As crises unfold, all corporations and their leaders are tested to their core. In the middle of…

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  • Too Perfect?

    Nick Andrews

    The other day I was flicking through some back copies of Harvard Business Review (only, clearly, because I had finished my edition of Stuff) and there was a very interesting piece of research mentioned. A Professor Zakary Tormala has shown that people find experts and other figures of authority more compelling when they seem less…

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    Did Your Latest Research Report Really Give You Actionable Insights? A New Approach Is Needed.

    Marjorie Benzkofer

    Too many times I’ve been handed an existing piece of reputation or brand research from a company and been asked to formulate recommendations to help them build the company’s reputation and brand. Unfortunately too often that research turns out to be a wasted investment because it asked the wrong questions and the wrong people. A…

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    No Such Thing as Global: Why Authenticity Means Different Things in Different Markets Around the World

    Rachel Catanach

    Consumers today expect a lot from a brand. They pay close attention, not just to what brands say, but what they do. They want to buy from companies whose image and communications match their corporate reputation. That match is what we call authenticity. It's a vital factor in a company’s success, and as you might…

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  • Where Does the Path to Aligning Brand With Reputation Start?

    Betsy Neville

    Authentic Engagement raises three immediate questions for companies to ask themselves: Do we really know what our stakeholders think about us and how that compares to how we think about ourselves? What impact might the nature of their views have on their level of engagement with our company? And finally, which stakeholders are most critical…

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    Closing the Gap? It’s Not Just About Communications

    Nick Andrews

    When I was a kid I was constantly being told to “behave.” Being “on your best behaviour” was constantly expected and was a standard of which I regularly fell short (still do). As the eyes of a world increasingly concerned with transparency focus on the corporate world, much the same is expected. Social media has…

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    Greener Products: A Conversation with Johnson & Johnson's Al Iannuzzi

    Bob Axelrod

    Al Iannuzzi, Ph.D., is the Senior Director, Product Stewardship & Green Marketing at Johnson & Johnson. He has been with the company for 28 years, after spending time as a consultant and with the New Jersey Department of Environmental Protection. I sat down with him recently to talk about green marketing and his book, Greener…

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  • Are Your Employees Benefits Bystanders?

    Terah Fox

    Annual benefits enrollment is typically the one time each year when employees can make changes to their benefits elections (barring any qualified life events allowing them to make changes mid-year). Companies use this time to encourage employees to actively enroll and make elections that best fit their individual needs. Yet studies show that getting just…

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    Fostering a Corporate Culture of Wellness

    Kylie Lynch

    Are workplace wellness programs worth the work? A piece in the Harvard Business Review says yes. At Johnson & Johnson, for example, the organization saw an estimated $250 million knocked off their health care costs over a six-year period thanks to formal wellness initiatives. Because of numbers like these, more and more companies see value…

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    Pilgrim’s Progress

    Yusuf Hatia

    Last week saw the gathering of Muslims in the Saudi Arabian city of Mecca for the annual Hajj. The Hajj, which in Arabic means pilgrimage, is a religious duty on all Muslim adults who are able to make the once in their lifetime journey. It is a demonstration of the solidarity of the Muslim people, coming together…

    MORE
View all Reputation Management

Most Recent

  • When the Worst Happens: Managing Your Company’s Reputation

  • Noblesse Oblique

  • My Friendly (Big) Brother

  • PR Crises in China: How Apple, KFC, Maserati Can Do Better

  • A Reputation Roundup for 2013

  • How Far Does Corporate Responsibility Go?

  • Can Corporate Reputation Lessons Be Found in Global Affairs?

  • To Get Real Results, Go Beyond Corporate Responsibility

  • No More 'Rearranging the Deck Chairs'

  • Chinese Market Investors Need to Know

  • Communicator 3.0

  • Office Politics and Corporate Reputation

  • Compliance Shouldn’t Be a Dirty Word

  • Three New Rules for Managing Crises in a Social World

  • Ask a Simple Question

  • How Do Others Do It?

  • Peeking Behind the Green Curtain: Reputation in the New Era of Sustainability Reporting

  • First Impressions Count: Creating a Positive Onboarding Experience

  • Crisis: Why Your Clients Need to Prepare – NOW!

  • Shifting Sands: Using Corporate Responsibility to Protect Corporate Reputation in China

  • ‘It’s Only Words’

  • Too Perfect?

  • Did Your Latest Research Report Really Give You Actionable Insights? A New Approach Is Needed.

  • No Such Thing as Global: Why Authenticity Means Different Things in Different Markets Around the World

  • Where Does the Path to Aligning Brand With Reputation Start?

  • Closing the Gap? It’s Not Just About Communications

  • Greener Products: A Conversation with Johnson & Johnson's Al Iannuzzi

  • Are Your Employees Benefits Bystanders?

  • Fostering a Corporate Culture of Wellness

  • Pilgrim’s Progress

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Work

Client Citi

Citi Bike – a New York City bike share program – got off to a fast start. But as initial excitement slowed, and the brutal winter…

Client Development Alternatives International

Development Alternatives International (DAI), one of the largest international development companies in the U.S., needed to sharpen how it communicated in order to drive an expansion…

Client ConAgra Foods Foundation

For many kids, the end of the school year is a time to celebrate. But for millions of others, the time away from school means not…