FleishmanHillard Hires Research and Technology Strategist Matt Groch to Lead Development of Global Data Analytics Capability
ST. LOUIS, March 7, 2018 – FleishmanHillard (FH) today announced the hire of Matt Groch as senior vice president and global lead of data analytics and innovation. Reporting to Natasha Kennedy, global managing director, research and analytics, Groch’s hire represents the agency’s commitment to the expansion and growth of its research and analytics practice.
“Matt brings a unique set of skills to our organization that further strengthen and distinguish the expertise of our practice,” Kennedy said. “With a background in software development, mathematics, business and finance, he’ll help us create custom, insights-oriented solutions using computational analytics, big data and predictive analytics.”
This is not the first time Groch and Kennedy have teamed up. In 2005, they pioneered the use of Artificial Intelligence (AI) technologies in communications to discover topical trends, messaging, influencers and sentiment in online conversations and traditional media.
“Matt and I explored applications of AI and machine learning when print media first began making the transition to online, and blogging had just begun to proliferate as a newly recognized media channel,” Kennedy said. “I’m very excited that he’s joined FleishmanHillard to partner once again in developing new AI-powered solutions for our clients.”
Groch brings experience in the strategic application of research, data and technology across a variety of industries, including nine years with the research and analytics division at Edelman. More recently, he served as chief technology officer for Clayco, a U.S.-based commercial construction company, and was the founding chief technology officer for a Chicago-based healthcare startup, Mondopoint. Before launching Mondopoint, Groch served as head of product innovation for Mission Metrics, the data products subsidiary of Mission Measurement responsible for development of the Impact Genome Project. ™
Groch’s work has been recognized by various academic and professional organizations. He has been published in the Stanford Social Innovation Review, and served as a keynote speaker at the Nonprofit Technology Network’s Leading Change Summit. In addition, he is a recipient of the Chookaszian Prize in Risk Management from Northwestern University. Groch earned his MBA with a concentration in analytical finance from the Kellogg School of Management at Northwestern University, and holds a Bachelor of Science in computer engineering from the University of Illinois at Urbana-Champaign.
FH’s global research and analytics practice creates data-driven strategy and intelligence solutions. With a focus on improving business outcomes through continuous intelligence gathering, the practice delivers sustained, analytics-driven value for its clients.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2018. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.