PRovoke Media Names FleishmanHillard a Top Agency in the UK and Europe
PRovoke Media has named FleishmanHillard one of the 70 best agencies in the UK and one of the 60 best agencies in Europe as part of their 2026 agency rankings.
For the UK rankings, PRovoke notes: “FleishmanHillard’s UK business is making a clear, unapologetic bet: that scale still matters in communications, but only if it is matched by transformation.” The ranking continues: “the Omnicom agency has spent the past 18 months rebuilding momentum and sharpening its proposition around a more integrated, future-facing model. The tone is notably more direct than in previous years, with a clear internal view that the traditional big agency model is not obsolete, but it does need to evolve quickly to stay relevant.”
“Beyond structure, the agency’s evolution is being driven by a clearer point of view on how communications works now. FleishmanHillard is leaning into what it describes as a shift from “spray and pray” media relations towards a model built on identifying the audiences that matter most and engaging them through the channels and voices they trust.” Read the Full Ranking from PRovoke.
For their rankings of the 60 Best Agencies in Europe, PRovoke notes that “FleishmanHillard’s Continental European business reflects a consultancy model built for complexity, combining deep corporate affairs expertise with an increasing focus on brand impact, data and integrated communications across markets.”
PRovoke also called out the commitment to embedding AI and data at all levels of the agency. “FleishmanHillard has also continued to invest in data and AI as part of its integrated intelligence model, embedding these capabilities across teams rather than treating them as specialist add-ons. This is supported by ongoing training and development programs designed to ensure that all consultants are equipped to work in a more data-driven environment.” Read the Full Ranking from PRovoke.
The rankings follow PRovoke’s naming FleishmanHillard as one of the top PR agencies of the world earlier in 2026 in addition to singling out the Consumer, Technology, Healthcare, Public Affairs and Corporate practices.
